Why has YM gone foggy ?

pugwash

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With a heavy heart I'm cancelling out of YM. As a kid in NZ I used to mow lawns for four hours to afford the copy ordered through the milkshake shop: the cruising pictures largely established my idea of the place and when I finally got here at 16 in 1959 the Old Country wasn't that different. Through all the years of bringing up four kids as a new Pom, and aching for a boat, I kept the subscription to YM going, my one luxury. When at last I managed to get afloat, ten years ago, I thought the mag was lacking its old magic but still the best one to suit my genteel interests.

Now, at the age of 66 and wearing bifocals, I can read the depth figures on a chart by torchlight, and read tide tables, and follow instructions on a packet of Mister Ben rice. But I can't read the new YM. That sans-serif type, about 8pt in size, floats across the page like mist on a cold morning. I get three or four lines into Tom Clunliffe and have to look away, blinking. Libby too, and nearly all the front end of the mag. The text is so tiny, so faint, that it's just not worth the struggle. The page of anchor comparisons in the new issue is a nightmare. And it's not just me. My wife plus a number of friends I have polled, all middle-aged but not yet elderly, have the same problem.

I have been in the writing business myself for 50 years and I know a little about attracting and keeping readers. One golden rule is that you don't make stuff hard for them. Why should you expect them to squint at your pearly words? But such is the hegemony of the art editor these days that printed text is very much harder to read rather than easier. Also, for some reason editors think their pages should look like the web. On my computer I can increase the size of the text with a couple of clicks, but not when reading YM. I note that many other media, including the Daily Telegraph, are going the same way. It's a terrible mistake. Just when the odds are stacked against them they are committing suicide by making themselves impossible to read.

I mentioned my concern about this in a letter to the editor a couple of years ago and was told nobody else had complained. Now the pages look even worse. I'd love to see a classical, elegant style that's a pleasure to read, as it was in the days of proper boats, canvas sails and direction-finding by listening to morse code from lighthouses, but it's not going to happen -- and I'm not going to pay any more for a magazine I am unable to read.

What a crying shame!
 
I mentioned my concern about this in a letter to the editor a couple of years ago and was told nobody else had complained.
What so many people in retail and customer service don't realise is that most people don't complain.
They just don't buy any more.

I quite agree with you. The magazine buyers interested in speciality titles are more likely to be older and more opitically challenged than those for the pap, celeb-type mags.
 
This is a growing trend with some publications, The Autotrader Mag uses maybe 6pt font and is very hard to read (partly due to print fuzzing on the low grade paper they use) and the Parkers Car Buyers Guide is totally ridiculous with respect to font size.
 
I agree totally. Designer layouts for chic effect with type across pictures, black on blue and so on all made worse by shiny, light reflecting paper. Some of the broker advertisers too use the smallest type to get in the max number of ads on the page, Ancasta is one in point, so bad that I wouldn't even consider putting our boat for sale with them.

Daft.
 
I agree totally. Designer layouts for chic effect with type across pictures, black on blue and so on all made worse by shiny, light reflecting paper. Some of the broker advertisers too use the smallest type to get in the max number of ads on the page, Ancasta is one in point, so bad that I wouldn't even consider putting our boat for sale with them.

Daft.

& i thought it was only me (even with new specticles)
 
I'm in my early 50's - I don't need glasses to drive and can still pass the eyesight part of a flying medical. I only wear glasses to read but I actually have a couple of magnifying glasses (one in the lounge and one by the bed) just to read the small print in magazines.

The other favourite trick in recent years is to print the text over a photo - very arty but black on blue/grey/green isn't that easy to read, especially on glossing paper that's reflecting the light back at you.

I've seriously considered switching to the digital copies for just that reason but I do like being able to buy a copy at the station to read on the train and I'm certainly not going to pay for the same content twice.

It's not just YM that does this - I think just about every mag does it these days and it's bloody annoying.
 
Do what I do. Just look at the pictures.....

Carl_Fredricksen.jpg



:)
70
 
Sorry to hear you're finding it a struggle to make out the text.

Just to clarify a few points.

Where possible, since the redesign Oct/Nov and from now onwards, we've stopped putting text over or on top of photographs, or light text on a dark background. Even the captions are no longer on the images, and will wherever possible be on the white background under, or close to the image. This was done to improve clarity.

There were a few problems with the October issue with the size of the body text, I don't have an issue with me but 'The Confessions' at the back I seem to remember was smaller that was planned. There might well be a few places where the smaller copy has crept back in, this would be a mistake, and not as intended.

Because of the redesign different fonts have slightly different sizes, so it might well be that the new fonts we're using need tweaking on the page to improve matters.

I've brought this thread to Paul's attention just in case he hasn't seen it already.

If you are still having problems reading the magazine, there is always the digital copy of YM. You can adjust the font size to suit you, and you get it on time regardless of postal strikes!!!
 
I've just renewed my sub but I thought hard about it this time for all the same reasons. It is becoming a real struggle to read, so so small.
I appreciate that this way more text is packed into the same number of (expensive) pages, but I think you're pushing it now, it's too small.
 
You should try reading the Guardian radio and digital tv programme lists. I didn't know you could do 3pt text!

The complaint about layout design taking precedence over readability has been a problem for ages. There have been so many cases where managements have seen a re-design as the way to boost flagging sales. Having been an editor of three mainstream titles I have enjoyed many a battle with designers for whom the phrase "reader friendly" means little.
Certainly the magazine should be attractive -- this is specially important when titles have a small proportion of subscription readers and rely on newsstand appeal to sell. However, the coming of electronic on-screen page layouts and the vast palette of design options now available has provided designers with a mind-boggling range of possibilities that they are very keen to explore. The problem for any editor is to rein them in without dulling the creativity and to keep reminding them that if the mag is unreadable , no one will buy it.
 
Just another vote, so that this complaint is not reduced to "just a few with poor eyesight". If we can't read it, why should we buy it?
 
Quote:
Now, at the age of 66 and wearing bifocals, I can read the depth figures on a chart by torchlight, and read tide tables, and follow instructions on a packet of Mister Ben rice. But I can't read the new YM. That sans-serif type, about 8pt in size, floats across the page like mist on a cold morning. I get three or four lines into Tom Clunliffe and have to look away, blinking. Libby too, and nearly all the front end of the mag. The text is so tiny, so faint, that it's just not worth the struggle. The page of anchor comparisons in the new issue is a nightmare. And it's not just me. My wife plus a number of friends I have polled, all middle-aged but not yet elderly, have the same problem.
End Quote.

We are about the same age and 6 months ago I could have written almost the same comment, but for another boaty publication; like you I was a bifocal wearer and having some problems.

I had both eyes fixed with lens implants, it takes about 20 minutes on the table, they do one eye at a time with about a week between fixes; it's painless and you only need to protect the eye overnight and the temporary pirate look is gone.

You 'may' need reading only spec's after the treatment, but it will take several weeks to find this out. You won't believe the difference this makes and all in less than 24 hours.

As a side benefit it also ensures you will never have any cataracts in your eyes and your vision may not change, even after the Queen sends you that telegram.

Avagoodweekend......

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