Just seen THIS news story. No more Broom boats being built. It's the end of an era![]()
I’m not surprised ,
Last year they closed the brokerage division when long time employee Paul Pardon retired, they just gave the job away to NYA .
They have had no vision for a long time, I went to inspect a 450 last year for a client of mine, it was like trying to get blood from a stone when asking them to get the boat in a suitable position to trial it, the batteries were flat etc , get the picture .
I don’t think the sale went through as the list of jobs must have put them off, getting anything done sounded like torture .
Prime location for waterside property. Sad end , I bet Martin Broom would turn In his grave to see what’s happened .
Didn't they take over production of English Harbour Yachts? I wonder if they will continue.
....... however from a sales perspective my dealings with them were to use a phrase above like trying to get blood from a stone they moved about as quickly as an asthmatic ant with arthritis.
Whilst I am very sorry to see what has become of the company I always thought that they lived in the past in some regards. They always had a client base of repeat customers who weren’t short of a bob or two and loved their boats. This tended to mean that Brooms charged a lot for minor works and weren’t particularly responsive, working very much to ‘Norfolk marine industry’ timescales. I speak as a resident of the county and I love it - in many respects a slower pace is to be desired but in the modern business world I suspect that as the wealthy client base diminished (demographics) they just weren’t geared up to compete effectively. That and a whole load of other factors, not least the financial climate post 2008.
My lad did his work experience at school with the company and he loved it. Still have the wooden toolbox that he made under the supervision of skilled trades people - really feel for those that will be adversely affected by this latest turn of events.
Thats very sad. We owned a Broom 37 many years ago and it was an excellent boat and built like a brick outhouse. Unfortunately they got stuck in their old ways. Never really moved on from the old aft cabin/aft command position designs and completely ignored the Med market. Such a shame because, as builders like Pearl and Hardy have proved, it is possible to survive as a low volume niche builder
While I am not as closely associated to the company as you are I would say that your description of the culture that you clearly understand well was in line with my experience and as a very busy guy I struggled with the lack of responsiveness.
That said, as I have already said the staff who built the things were dedicated and highly skilled and I just hope that they are kept on. As stated before. Proper people with old school skills
I stopped there to fill up with fuel when visiting broads a couple of years back and the guy who looks after the pumps said the place was gradually going down hill, he said there were a lot of changes of owners and management in a short space of time which left no stability in the place and with all of the long term Broom staff gone it was like starting all over again. A shame to loose another great brand.
My 370 was without question the best built boat I have ever owned. Stronger and better put together than either of my two Fairlines.
I met the new owners at SIBS shortly after they took over the company and I came away disappointed because they didnt seem to have any plans for revamping the range. I came away wondering why they had bought the company. Of course there may have been good reasons why they did which had little to do with boating
I guess it will be Brundall's equivalent of Port Solent if permission is granted.
I wonder if there was some type of covenant set up when the Broom family sold out that the site couldn’t be altered in any way relating to different business use or housing application .
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