Fairline new owner?

Looks like the bids are all in , who do you think will buy it .
Somebody looking to make a small fortune

By reducing a very large fortune. The brand arguably has some value. The rest needs seriously big investment. It would be easier to design in the UK, promote it as British and build the boats in Turkey or Taiwan etc.
 
I wouldn’t choose Turkey to build high-end boats (quality?).
Taiwan would be okay for servicing the far eastern markets, but there would be substantial shipping costs to Europe.
I would set up shop in somewhere like the Czech Republic - good skills, reasonable costs, not too far to ship.
 
Ferretti?
Ferretti CEO Galasssi declared this week, that they have three files on the table, and they have to choose one acquisition of the three.

It will be interesting to know what are the three files, but I would suspect Fairline to be one of them, but then I would say it to be the less likely.
Not because Fairline has anything bad, but because the Fairline demographics are pretty much covered in FG, with the exception of the smaller Targa range sub fifty foot.

The other two files, probably another one might be Hatteras/Cabo, the other I really do not know.

The above is all speculation from my part. But we will see at this stage.
 
I wouldn’t choose Turkey to build high-end boats (quality?).
Taiwan would be okay for servicing the far eastern markets, but there would be substantial shipping costs to Europe.
I would set up shop in somewhere like the Czech Republic - good skills, reasonable costs, not too far to ship.
At lot of super yachts are built in Turkey.
I think they do high quality when paid enough.

Nordhavns are made in Taiwan and China. The quality is good.
No idea what the real price is and how much is the margin for the Nordhavn company.
 
At lot of super yachts are built in Turkey.
I think they do high quality when paid enough.

Nordhavns are made in Taiwan and China. The quality is good.
No idea what the real price is and how much is the margin for the Nordhavn company.
The N41 and N51 Nordhavns are made in Türkiye now too, been following the (mis)adventures of hull Nr1 of the N51 Awanui NZ on youtube as he set sail to take the boat back to New Zealand
Awanui NZ
 
Turkey is not as bad as you think they are. They are improving, and probably Numarine and Sirena as production builders are testament to this and today are at good level.
Price is how there share of the market has increased a lot, but one would be naïve to think they do not know boat building.
For wood building and furniture making Turkey is very good and high level.
Vicem for example can reach US boat cold moulded custom quality at a much reasonable price.
 
I think also the problem here is volume.

If you sell 1 boat, you buy one of everything and ALL your R&D is taken by that one boat. It probably costs three times as much for each component.

Build 500,000 boats and the R&D per boat is low and you are buying in bulk. It's why Tesla got such a jump on other EV makers - they went all out and bought everything in bulk and their costs were lower.

Now I realise they will never make 500,000 of a boat, but they need to think about how they can make more models off the same hull, higher volumes, lower prices and higher (or some) profit margins.

I saw earlier that there are models they make 30 or 50 of - the R&D cost per boat to make just 30 - 50 of them is absurd - If it costs £5M to develop a new model and it's not a success and you sell 10 of them - that's half a million per boat just on R&D - it's ridiculous.

I am no businessman but I can see that doesn't work - they need one good hull mould they can make 1000 boats off - perhaps different topsides / open coupe, hartop / closed cabin and stuff and mass produce stuff - make it affordable. Improve it over the years but keep

When I was in my late teens early 20's Sealine made the 23 - it was affordable for a normal person and had I bought one I might have worked slowly up the range - but now the entry point to these boats is unbelievably expensive and most people just can't afford them. The small number of people who CAN afford these sorts of boats want (as said before) something special - something customisable.

I think Fairline need to decide what their customers want, what they can make profitably and then make that - not chase bigger and bigger craft that sell in double digit numbers or less
 
I tend to agree with you , but the thoughts on here by the so called educated believe you cannot make profit on sub 40 boats. I agree looking at the F33.
 
I think also the problem here is volume.

If you sell 1 boat, you buy one of everything and ALL your R&D is taken by that one boat. It probably costs three times as much for each component.

Build 500,000 boats and the R&D per boat is low and you are buying in bulk. It's why Tesla got such a jump on other EV makers - they went all out and bought everything in bulk and their costs were lower.

Now I realise they will never make 500,000 of a boat, but they need to think about how they can make more models off the same hull, higher volumes, lower prices and higher (or some) profit margins.

I saw earlier that there are models they make 30 or 50 of - the R&D cost per boat to make just 30 - 50 of them is absurd - If it costs £5M to develop a new model and it's not a success and you sell 10 of them - that's half a million per boat just on R&D - it's ridiculous.

I am no businessman but I can see that doesn't work - they need one good hull mould they can make 1000 boats off - perhaps different topsides / open coupe, hartop / closed cabin and stuff and mass produce stuff - make it affordable. Improve it over the years but keep

When I was in my late teens early 20's Sealine made the 23 - it was affordable for a normal person and had I bought one I might have worked slowly up the range - but now the entry point to these boats is unbelievably expensive and most people just can't afford them. The small number of people who CAN afford these sorts of boats want (as said before) something special - something customisable.

I think Fairline need to decide what their customers want, what they can make profitably and then make that - not chase bigger and bigger craft that sell in double digit numbers or less
The evening of cost for a boat model including of moulds and RandD is between 5 to 10 boats.

1000 per boat.... Keep on dreaming, only a handful of boats managed that in the history of pleasure boat building, and all have made a decade or more in production. Bertram 31, Bertram 28 (2.2k), Bayliner 3288 (3k) etc, some other Bayliner etc, Cranchi 34 Zaffiro is the most recent boat that I know that managed to do more then 1k.
I think the most successful is like 500 boats from any UK builder, and that is if you count the various model versions. The Princess V39/V40/V42/V42 Mk.II from 1995 to 2006 managed around 500. V42 mk.III is not included cause is that is a different hull

Managing 50 or 100 is considered very successful in Fairline's core market range. The current Targa/Squadron 48/50 produced since 2013 has arrived to over 200 hulls.

The problem of your thinking is that you are seeing boats compared to car production.
Boat production is more akin to building a house, with the difference that it moves.
 
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