Where to start? Charter Business...

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Long first post, I’m sure it will be one of many. I hope this is in the right section - if not where should I post it? Or anywhere else where some of these answers lie???

I’ve re-read this post a few times, sorry if it sounds a little like a business plan!

My wife & I are seriously considering starting a bespoke charter company. We have a million questions and a huge learning curve ahead of us but we’re young, motivated and hey, even if it doesn’t work out we’ll have spent the next few years sailing.

As an introduction here’s some background:

Us: Living in Toronto, Canada. We’re both 31, no kids. I’m actually a Brit working towards my permanent residency in Canada. We both have EU passports.

Sailing: Me - sailing since I was a child. My dad had a couple of boats when I was growing up, 29’ & 44’ sloops. I’ve done lots & lots of cruising on the south coast of the UK, passage making in the Baltic and some day sailing in the Med. I’ve crossed the Bay of Biscay three times – including once on a yacht delivery from the UK to Canary Islands. I think of myself as a good sailor and I know a few people who always turn first to me when they need extra crew. Small issue - I have no (sailing) qualifications (yet)! Actually, I have RYA Competent Crew.

S/O – Did her ASA ‘Skippers’ ticket a few years ago, sailed for 1 – 2 weeks every year for the last few years. Caribbean only.

The Boat: Still not 100% confirmed, likely to be a Lagoon 440, certainly a cat around 45-55’.

The opportunity: My background is in travel / hospitality. I’ve worked for 7 years in ski resorts providing luxury ski holidays for groups of 8-14 people. The ‘chalet holiday’ is a very similar proposition to a crewed ‘all inclusive’ yacht charter, I was responsible for breakfast & dinner (another meal is no problem) and looked after every aspect of the guests stay. The main difference is that guests were out skiing all day, but then so was I!

My father-in-law is about to buy a boat; he wants it all sorted for this coming season in the Caribbean. The idea of a small charter company was born by him simultaneously to myself & my wife. The in-laws are ‘semi-retired’ and were planning on spending 4-5 months on their new boat in during the winter. While thinking through different options for the hurricane season the idea came about that he would be happy for the boat to be brought to Europe to be chartered (he gets to cross the Atlantic in it and gets a few weeks of Euro cruising to boot).

Firstly with regard to our sailing experience / qualifications - the boat (hopefully) will be all sorted for November of this year. We’ll then be on the boat from then until May 2010 when we’d join ARC Europe for the transatlantic crossing. During this time we’d do any of the formal qualification that we might need to do (actually it would be possible to do them on the cat in the Caribbean (ASA only?) or back in the UK with the RYA depending on what we need).

The cat would then be arriving in Europe in June. We would plan to sail straight to our chartering destination and spend 3-4 weeks familiarising ourselves with the area before taking on out first guests. I understand that this aspect will be a challenge in terms of our guests – our limited experience of the area. However we are being realistic – our initial pricing will reflect this weakness – and it is likely that our first few weeks will be made up of family and friends (not that we are relying on them for future income just to allow us to cut our teeth!).

We have no expectations in terms of how many weeks we could sell in 2010. One or two weeks could make it worthwhile in terms of covering costs. This summer would be our learning curve. We’re in the enviable position that we wouldn’t have any payments to make on the boat, the costs would almost solely be our living expenses (plus any insurance costs etc with regard to the business – marketing etc).

We’d then take the boat back to the Caribbean for the winter and *possibly* do another week or two charter when the in-laws weren’t on the boat. By summer 2011 we would hope our marketing plan would mean we would make some proper bookings and hopefully the first step to profitability.

The basic reason for this post is just not knowing where to start. The boat currently hasn’t been purchased and we’ve never worked on Charter boats.


1) Who can run charter operations in the Mediterranean? In particular the northern Med, as we both speak good French. Ie. Can a Canadian based / registered charter company operate there? I’m guessing UK based companies can operate there due EU agreements?

2) If we have to be a UK registered charter company to operate in the Med, does our boat have to be UK registered? I’m guessing for insurance purposes they would want the boat to be MCA coded but does that mean it has to be UK registered?

3) What qualifications would we need? I guess this is really at the discretion of the insurance company?

4) Things we’ve missed - I know we can do the sailing side of things (tickets pending), I know we can do the business side of things (sales, marketing etc). The unknown is the market itself and any rules, regulations & restrictions regarding this sort of business in the Mediterranean.

Other stuff we know: this could put some stress & strain on the family, especially the in-laws and their new toy but they were considering using a charter company anyway, at least this way they know who’s looking after the boat. FIL is happy the boat isn’t on the hard for 6 months and even happier if my wife & I can start a viable business.

I know that a lot of you will already have some, if not all, of the information that I am looking for. I’m asking for your help as I know I can find it eventually but I’m sure you’ll all agree we have a lot of stuff to work out so if you can shed any light on any aspect of the project, please chime in!
 
This is coming down to logistics and it's driving me nuts!

Does anyone have any personal experience of being a charter operator in the Med? In particular the Côte d'Azur???
 
Firstly, welcome to the forum.

Secondly, try and make contact with tcm - member in these parts. He commutes a cat backwards and forwards across the Atlantic every season.

Me, I've no experience of what you're contemplating, none whatsoever. But I am in South of France regularly, and there are many established charter companies offering all sorts of on-water experiences from afternoons-out to all singing, all dancing and a helicopter too. You might want to do some Internet research on them - find ones offering your sort of proposed deal, find out where they are based, where their boats are registered, what sort of boats they operate, what their prices are, how much availability they have, even how and where the operating companies are registered. Also look at what you'd have to pay to have a permanent base. SoF is not cheap for mooring, esp a beamy cat, and the usual pattern is that you buy a berth leasehold, for beaucoup des frics.

The epicenter of Cd'A sailing is Port Vauban in Antibes. If you're planning a research trip, that would be a good place to make your first enquiries.
 
The coding authority of the Flag State you choose to register your Yacht with will specify manning and crew quals. insurance companies will generally accept their recommendations. For a vessel such as that you mention these will not be too stringent.

MCA is only for British registered vessels though they have been known to handle some smaller commonwealth states, probably not a category Canada fits into. Many states however follow the same coding requirements, even going so far as to use the MCA's own code of practice manual.

You can pick up charter guests in most countries in the Caribbean and the EU without legal obstacles provided they have the correct documents for the countries you intend visiting with them. Some states, the BVI's for certain, charge for a cruising permit and at a higher rate for charter yachts. Generally speaking you are free to come and go as a charter yacht in the majority of cases provided you keep your nose clean and adhere to local regs.

There are numerous Lagoons et al out there run by enthusiastic hard working crews, leaving not much for prospective charterers to choose between vessels. A problem the equally numerous yacht charter agents will be quick to point out. Standing out from the crowd is not easy when all the yachts are the same, so it is your personality, local knowledge, and reputation you are selling. If you can find your own clients while you build that reputation and knowledge you will have more to offer agents should the time come to approach them.

Expect to work your arses off. At least as hard as you will have done in the Ski industry though with a good deal more more drugdery and responsibility.

Good luck.
 
Thanks both of you! Some hopeful stuff there. Hard work is something I am not shy of! (Thankfully).

Have a nice weekend!
 
One thing that concerns me is that during your opening post you seem to be repeatedly trying to convince yourself and us that you have the requisite sailing skippering experience. Whatever the government regs say it is not really a matter of ticking off minimum qualifying times.

One good thing is that you are familiar with the hard graft that goes on behind the scenes of the leisure industry.

On the business/legal side I suspect if you operate a charter business in French waters french officialdom will take great interest in the details of your business, even if the yachts are flagged elsewhere. I think all the Euro zone offers is equal rights for a British national to run a business in France.

Finally the bit about, sail boat back across the Atlantic, charter for a week or two then hand vessel back to the inlaws smells of fragile over scheduling to me.
 
To be a commercial skipper on a British registered and coded boat... to MCA standards.... you will need at the least a commercially endorsed Coastal skipper ticket. In reality if you want to attract paying guests you will need your Yachtmaster with commercial endorsment.

If the boat is Canadian registered you will I suspect need the CYA Yachtmaster with a commercial endorsment.

I would suspect to code the boat to MCA standards you will need to spend on a 44 foot cat around 20k pounds sterling... so thats around $ 40k Canadian.

Your ASA certificates will be worth zilch in the EU.

I cannot imagine for one moment however that you will be able to roll up to a French or Spanish port with a non-vat paid canadian registered boat... with ASA qualifications... and be able to set up a commercial charter operation. Possibly if you intend to charter to only Canadians or Non-eu nationals and not advertise your services in the EU... but I would be very wary about doing this... I suspect as your business will not be VAT registered in the EU then you will attract considerable attention from the Spanish, in particular, customs.

I Note that you have never chartered.....


My advice would be very simple.

Do some market research. Who will you be competeing against? what are the skippers qualifications? how are the boats registered, and how are the businesses run?

Skippered charter on a 44 foot cat in the south of france for a week is gonna be what, £4000 or so??

You will need to get 5 weeks in just to cover the cost of the coding I suspect....

You need to actually go on a charter or two... or work for another company to find out how the business works... It is NOT a easy business, and I have never met anyone other than highly qualified proffesional skippers working on superyachts, who make any real money.

Your folks would be far better off putting the boat into a charter fleet in the BVI's for bareboat.

2-3 weeks to familiarise yourself before taking on paying guests???


Why would I spend 4k with you when I could spend the same with someone who had 10 years experience in the area... who could call up and get a good table at a restaurant... who new all the secret coves and anchorages.....

What will be your USP????
 
I hope you succeed in your endeavours, I'm almost envious!
Fair winds, happy sailing, and if you ever feel the need for an extra deck hand/hostie type, give me a shout!

Btw, I can cook, clean, serve, and also have my Day Skipper practical ticket.
 
Thanks both of you! Some hopeful stuff there. Hard work is something I am not shy of! (Thankfully).

Have a nice weekend!

Hi

Without wishing to be too negative - forget it! You cannot operate a Canadian flagged vessel in the EU except as a concession of temporary EU importation for personal use. If you import the vessel into EU it will need to have a CE mark (which you would get if you ordered it new for delivery in EU). An existing boat will need retrospective certification which can cost potentially thousands (of any currency) plus the cost of meeting local coding requirements which differ from country to country.

Even if it is an EU vessel you will need to get a charter licence in each country you operate from, and requirements vary enormously. This may involve you putting it on the local register, setting up a local company, paying specific taxes, gaining local qualifications and engaging a local agent.

I could go on - but I think you get the picture.

Even if you get past all those hurdles, you will then find there is limited opportunity for business. The Med is awash with charter boats of every shape and size, crewed or bareboat. The majority are operated by big corporations or substantial national operators, although inevitably there are independent operators filling little niches. The even smaller niches are filled by "hobby" charterers looking to recoup some of their high costs of keeping boats in the Med. Very few of these make any money and even well established small operators find it difficult to earn any significant money.

Suggest you look on the charter section of this site to get an idea about how extensive and well organised the charter business is in Europe so that leaving aside the practical regulatory issues, how impossible the idea is of just turning up in the Med and picking up charters!

BTW I owned a charter boat for 7 years in the Med and have a pretty good grasp of what goes on!

I expect you will find some similar hurdles in the Caribbean, but probably not as much as in Europe!
 
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