cagey
Well-Known Member
It feels from your replies that you are more concerned with justifying your output, rather than listening to what your readers want
Feb YM
- Thread starter cagey
- Start date
Koeketiene
Well-Known Member
[ QUOTE ]
Its been discussed on here many times.... a sailing magazine for sailors... for me YM feels more like a magazine aimed at wanabee boat owners rather than actual boat owners nowadays...
[/ QUOTE ]
Well said.
IPC seems to be looking for newer, flashier, hipper ways to attract new readers. Along the way it's losing readers it's already got.
The content is now almost an afterthought - the mags are so shallow. It's unbelievable. I don't want the newest, interactive way to teach me to suck eggs - talk to me, teach me, entertain me. Don't treat me like an idiot, put some effort into it. Dazzle me with brilliance, don't baffle me with bullshit.
And BTW - stop copy-pasting advertisers press releases and trying to pass it off as journalism.
Let's face it, in the current economic climate it's unlikely boating will attract hoards of newcomers. IPC's core market should be the people that already have, and intend to keep, their boat.
Ignore and patronise us at your peril.
Its been discussed on here many times.... a sailing magazine for sailors... for me YM feels more like a magazine aimed at wanabee boat owners rather than actual boat owners nowadays...
[/ QUOTE ]
Well said.
IPC seems to be looking for newer, flashier, hipper ways to attract new readers. Along the way it's losing readers it's already got.
The content is now almost an afterthought - the mags are so shallow. It's unbelievable. I don't want the newest, interactive way to teach me to suck eggs - talk to me, teach me, entertain me. Don't treat me like an idiot, put some effort into it. Dazzle me with brilliance, don't baffle me with bullshit.
And BTW - stop copy-pasting advertisers press releases and trying to pass it off as journalism.
Let's face it, in the current economic climate it's unlikely boating will attract hoards of newcomers. IPC's core market should be the people that already have, and intend to keep, their boat.
Ignore and patronise us at your peril.
sailorman
Well-Known Member
i always they re-hashed photos & text /forums/images/graemlins/laugh.gif /forums/images/graemlins/laugh.gif
come back Des Slightholme /forums/images/graemlins/ooo.gif
come back Des Slightholme /forums/images/graemlins/ooo.gif
snooks
Well-Known Member
[ QUOTE ]
Why not ask Lakesailor to do a high quality photoshoot of Sam? Get it as a centrefold and I am sure you will not have too many complaining here /forums/images/graemlins/laugh.gif
[/ QUOTE ]
HANG ON!!!! Why Lake sailor????
I think you'll find I'm the photographer on YM
Mind you I will be photographing Kelly Brook tomorrow...
But you won't want to see the pics, I'm sure you'd like to read all about her instead /forums/images/graemlins/wink.gif
See Dick's blog for more info
But as I said if it's just word you want.......
Why not ask Lakesailor to do a high quality photoshoot of Sam? Get it as a centrefold and I am sure you will not have too many complaining here /forums/images/graemlins/laugh.gif
[/ QUOTE ]
HANG ON!!!! Why Lake sailor????
I think you'll find I'm the photographer on YM
Mind you I will be photographing Kelly Brook tomorrow...
But you won't want to see the pics, I'm sure you'd like to read all about her instead /forums/images/graemlins/wink.gif
See Dick's blog for more info
But as I said if it's just word you want.......
cagey
Well-Known Member
Foolish reply given the feelings of the contributors
Phoenix of Hamble
Well-Known Member
..... but what a lucky git!
ChrisE
Well-Known Member
You mean that YM should listen to the reactionary, grumpy old gits on this forum. Thereby leads the road to ruin....
FWIW, I thought that snookie baby was doing his best to defuse the current storm in a teacup.
Bring on the dancing girls, I say.
FWIW, I thought that snookie baby was doing his best to defuse the current storm in a teacup.
Bring on the dancing girls, I say.
Phoenix of Hamble
Well-Known Member
Yeah,
Just for the sake of clarity, i've no problem with Snooks responses.... I think he's defending his corner admirably..... as it happens, I don't agree with him..... but don't have a problem with that....
Just for the sake of clarity, i've no problem with Snooks responses.... I think he's defending his corner admirably..... as it happens, I don't agree with him..... but don't have a problem with that....
cagey
Well-Known Member
Quote: You mean that YM should listen to the reactionary, grumpy old gits on this forum. Thereby leads the road to ruin....
What on earth is reactionary about wanting value for money
grumpy, not tonight
old, well probably
git, well possibly.
Thereby leads the road to ruin....
I thought that was what we are trying to avoid
What on earth is reactionary about wanting value for money
grumpy, not tonight
old, well probably
git, well possibly.
Thereby leads the road to ruin....
I thought that was what we are trying to avoid
PeterGibbs
Well-Known Member
From which we deduce you think the mag is no more than PR fliers stitched together? Yup, seems to sum it up!
You really have to marvel at the sheltered attitude of those who work on these things: no innovation whatsoever.
Proposal: invite a small group of sailors/mag purchasers/ to act as guest editors for a couple of issues each. The TODAY programme (Radio 4) did this last week - bonzer, and most enlightening.
Of course the mag would have to actually give space over to the guest editors' comments...must be some space between the PR fliers..?
PWG
You really have to marvel at the sheltered attitude of those who work on these things: no innovation whatsoever.
Proposal: invite a small group of sailors/mag purchasers/ to act as guest editors for a couple of issues each. The TODAY programme (Radio 4) did this last week - bonzer, and most enlightening.
Of course the mag would have to actually give space over to the guest editors' comments...must be some space between the PR fliers..?
PWG
Koeketiene
Well-Known Member
[ QUOTE ]
But you won't want to see the pics, I'm sure you'd like to read all about her instead /forums/images/graemlins/wink.gif
[/ QUOTE ]
Smartarse
But you won't want to see the pics, I'm sure you'd like to read all about her instead /forums/images/graemlins/wink.gif
[/ QUOTE ]
Smartarse
Athene V30
Well-Known Member
[ QUOTE ]
YM's sales figures are improving year on year, which is more than can be said for a lot of sailing magazines out there, so we're doing something right
[/ QUOTE ]
Probably folks like me on standing order but keep forgetting to cancel it. Been finding the standard & my interest dropping for several years. Just had Sailing Today for the first time (3 issues for £1) and I won't continue with that either.
Think I am at the stage in my life when reading about others doing it is boring. I am enjoying preparing the boat to go out and do it for myself - next big step JAC. But then again the Yachting press was pretty anti the Jester Challenge I seem to remember.
YM's sales figures are improving year on year, which is more than can be said for a lot of sailing magazines out there, so we're doing something right
[/ QUOTE ]
Probably folks like me on standing order but keep forgetting to cancel it. Been finding the standard & my interest dropping for several years. Just had Sailing Today for the first time (3 issues for £1) and I won't continue with that either.
Think I am at the stage in my life when reading about others doing it is boring. I am enjoying preparing the boat to go out and do it for myself - next big step JAC. But then again the Yachting press was pretty anti the Jester Challenge I seem to remember.
webcraft
Well-Known Member
Hmmmmmmmmm . . .
Well, after reading all this, I only purchased last month's a fortnight ago, and was only mildly interested. I doubt if I will buy Febs.
But - what DO people want out of a sailing mag, and are they now getting it all off the internet instead??
Well, after reading all this, I only purchased last month's a fortnight ago, and was only mildly interested. I doubt if I will buy Febs.
But - what DO people want out of a sailing mag, and are they now getting it all off the internet instead??
Phoenix of Hamble
Well-Known Member
I think that's the killer question Nick....
I certainly get my fix for knowledge from the net..... but would probably also enjoy some detailed reading to sit in the cockpit with, that makes me think, and perhaps have to read a few times to make sure I understand....
I certainly get my fix for knowledge from the net..... but would probably also enjoy some detailed reading to sit in the cockpit with, that makes me think, and perhaps have to read a few times to make sure I understand....
snooks
Well-Known Member
[ QUOTE ]
Foolish reply given the feelings of the contributors
[/ QUOTE ]
My reply was given to posts above yours, I hadn't read yours, if you feel it's foolish, maybe it is but that's so often the nature of this forum. Maybe if I took all the remarks to heart ("what a pile of crap", as an example), about the publication I've read as a child and worked for now for a tad under 10 years, I'd be phoning the Samaritan before jumping from the highest mast.
We do listen to our readers and we do take your comments on board, but if we acted to everyone's requests, we'd be testing smaller boats and bigger boats, only old boats, only new boats, only British boats, more foreign boats, non existant boats...etc, etc I'm sure you see where I'm coming from
No matter how much we try, we can't please everyone, this forum is after all only a narrow sector of our readership.
33 replies so far, about 4 by me makes it 28, much less than 1 reply per 2,000 readers, 740 people have read it, some many times. But even if everyone of those 740 is an individual and everyone is a reader, only 4% of the readers of this thread feel strongly enough to write something. Which also means 96% don't feel strongly enough to post..who should we be listening to? the majority? or the minority? In fact we listen to everyone.
We do listen to our readers, and we also look at our sales figures which continue to rise year on year. So however much you might doubt it, more people are liking what we're doing and buying the magazine more often, therefore we must be doing something right.
There was a readers panel at Southampton, there is another one during London where we listen to views an opinions of people who read the magazine, people who used to read the magazine and people who don't. Some have big boats, some small boats, some have a wealth of experience, some with little. We have to make a magazine that appeals to as many readers as possible, which of course means that some people are happy, and other like yourself feel we're not providing a magazine they want to read.
All I can say is that I sat for 2 hours in a liferaft in Biscay in a F7 to bring you, the readers, photographs of it all, and this is the thanks I get...Cheers! /forums/images/graemlins/wink.gif
Next time Chris Beeson suggests it as I'm sure he will (because we re do features and that feature was recycled press release after all), I'll tell him the readers don't want pictures and I can stay at home with a mug of hot chocolate and watch TV...Not a bad plan actually
Oh FWIW you might want to read
this thread to see what I'll personally do for our readers, in my own time...like this is now....Good night
Foolish reply given the feelings of the contributors
[/ QUOTE ]
My reply was given to posts above yours, I hadn't read yours, if you feel it's foolish, maybe it is but that's so often the nature of this forum. Maybe if I took all the remarks to heart ("what a pile of crap", as an example), about the publication I've read as a child and worked for now for a tad under 10 years, I'd be phoning the Samaritan before jumping from the highest mast.
We do listen to our readers and we do take your comments on board, but if we acted to everyone's requests, we'd be testing smaller boats and bigger boats, only old boats, only new boats, only British boats, more foreign boats, non existant boats...etc, etc I'm sure you see where I'm coming from
No matter how much we try, we can't please everyone, this forum is after all only a narrow sector of our readership.
33 replies so far, about 4 by me makes it 28, much less than 1 reply per 2,000 readers, 740 people have read it, some many times. But even if everyone of those 740 is an individual and everyone is a reader, only 4% of the readers of this thread feel strongly enough to write something. Which also means 96% don't feel strongly enough to post..who should we be listening to? the majority? or the minority? In fact we listen to everyone.
We do listen to our readers, and we also look at our sales figures which continue to rise year on year. So however much you might doubt it, more people are liking what we're doing and buying the magazine more often, therefore we must be doing something right.
There was a readers panel at Southampton, there is another one during London where we listen to views an opinions of people who read the magazine, people who used to read the magazine and people who don't. Some have big boats, some small boats, some have a wealth of experience, some with little. We have to make a magazine that appeals to as many readers as possible, which of course means that some people are happy, and other like yourself feel we're not providing a magazine they want to read.
All I can say is that I sat for 2 hours in a liferaft in Biscay in a F7 to bring you, the readers, photographs of it all, and this is the thanks I get...Cheers! /forums/images/graemlins/wink.gif
Next time Chris Beeson suggests it as I'm sure he will (because we re do features and that feature was recycled press release after all), I'll tell him the readers don't want pictures and I can stay at home with a mug of hot chocolate and watch TV...Not a bad plan actually
Oh FWIW you might want to read
this thread to see what I'll personally do for our readers, in my own time...like this is now....Good night
snooks
Well-Known Member
[ QUOTE ]
I am enjoying preparing the boat to go out and do it for myself - next big step JAC. But then again the Yachting press was pretty anti the Jester Challenge I seem to remember.
[/ QUOTE ]
Erm...Me thinks you remember wrong...
Cockleshell heroes, Aug 2008 p66-70
Doesn't sound "Anti" it to me /forums/images/graemlins/wink.gif
I am enjoying preparing the boat to go out and do it for myself - next big step JAC. But then again the Yachting press was pretty anti the Jester Challenge I seem to remember.
[/ QUOTE ]
Erm...Me thinks you remember wrong...
Cockleshell heroes, Aug 2008 p66-70
Doesn't sound "Anti" it to me /forums/images/graemlins/wink.gif
DaveS
Well-Known Member
The big attraction of a physical magazine over a computer screen is that you can read it in bed with a dram before going to sleep (and also in the morning with a coffee, at least for those of us smug b'stards who no longer do 9 to 5 /forums/images/graemlins/cool.gif)
Koeketiene
Well-Known Member
[ QUOTE ]
There was a readers panel at Southampton, there is another one during London where we listen to views an opinions of people who read the magazine, people who used to read the magazine and people who don't.
[/ QUOTE ]
When?
There was a readers panel at Southampton, there is another one during London where we listen to views an opinions of people who read the magazine, people who used to read the magazine and people who don't.
[/ QUOTE ]
When?
cagey
Well-Known Member
No personal offence intended as I have never met you, but having read your posts on this and the video subjects today I think you as well as a huge part of todays service industry have completely forgotten the first rule of business :
Keep the customer satisfied.
Your bleating about doing your best, hurt feelings, inadequate kit, these Vids and fora are free so be thankfull you have them ( I always thought of them as added value rather than free) just show how out of touch you are.
You and your collegues are paid to do a job and when the customer over a long period tells you are under performing then that is the time to look long and hard at the product rather than shuffling numbers to prove me wrong.
Keep the customer satisfied.
Your bleating about doing your best, hurt feelings, inadequate kit, these Vids and fora are free so be thankfull you have them ( I always thought of them as added value rather than free) just show how out of touch you are.
You and your collegues are paid to do a job and when the customer over a long period tells you are under performing then that is the time to look long and hard at the product rather than shuffling numbers to prove me wrong.
BrendanS
Well-Known Member
If staff here want to experiment outside their actual job boundaries, and provide a bit of video, as well as the actual still photos and text they are obliged to provide for the magazine, what exactly is the issue?
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