Being targetted?

[nicho]

Much time and effort is spent by companies on identifying their 'target markets'. The latest RNLI "Lifeboat" Magazine has just dropped through the letter box, and amongst the adverts are the following:

1. A home equity release scheme for those aged 60 to 90.

2. Private Medical care specifically for the over 50's.

3. Electrically adjustable chairs to assist standing from a sitting position.

4. Digital hearing aids.

5. Two advertisments for electrically adjustable beds, to relieve:
- arthritis
- Back pain
- poor circulation
- leg odoema
- hiatus hernia

6. Vitamins for continued healthy living.

7. CD's containing 41 Hymns of "Hope and Inspiration".

8. Something called "Posture Curve", for relieving chronic back pain.

And the best of all.......

9. Golden Charter funeral plans!!

We are being targetted chaps - do we feel ready for any of these??


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[Jacket]

<We are being targetted chaps - do we feel ready for any of these??>

After the last couple of weeks, the answer to that's a firm 'Yes'. And I've still got 40 odd years till I can retire.

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[Magic_Sailor]

I quite like number 7 although SWMBO thinks a CD about Soap and Perspiration may be more useful.

Makes you think though dunnit. How do we appear to those younger than us?

Magic

<hr width=100% size=1><A target="_blank" HREF=http://hometown.aol.co.uk/geoffwestgarth/myhomepage/travelwriting.html>Click for website!</A>

 

[nicho]

Do we dare to nominate any of our posters for any of these items?

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[oldharry]

Advertising is big business, so presumably the advertisiers have helped RNLI with production distribution costs by buying advertising space.

If thats the case then it seems fair enough to me: after all it can go straight in the bin while I get on with reading about the RNLI.

But all those trees..... I would be happier if flyers were on recycyled paper.

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[claymore]

Oh Yes
Twisted Ken for the lot!

<hr width=100% size=1>regards
Claymore
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[Twister_Ken]

I think this has to do with the fact that RNLI gets 99.75% of its income not from tin rattlers or sale of tea towels, but from wills and legacies. So the mag is targetted at those who have forgotten where they left their last legs.

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[Dyflin]

>Makes you think though dunnit. How do we appear to those younger than us?

Um, old?!

;0)



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[snowleopard]

so it's in the advertisers' interests for the RNLI to keep us alive long enough!

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[sailbadthesinner]

Re: Ah on that front?

can i plug sailbad's home for the terminally bewildered

for a small fee and the signing over of your property i promise to look after you in your old age. once a year you will be taken on a trip from Peelyweely round to puffin island and back. safely returned, and once the moggadon has worn off you will be convinced you have been on a 2 week cruise around the irish sea. you will be liberally spryaed with salt water and will ache so will be convinced you have been storm tossed. this will be administered by mrs sailbad at no extra charge.

sign up now.

<hr width=100% size=1><font color=red>I can't walk on water, but I do run on Guinness</font color=red>