oceanfroggie
Well-Known Member
Former Trader boss "regrets" suffering MBM March 2010 page 8
Is this for real? Is it a subliminal plug for the new company?
One has to question why a platform was provided by the magazine, it almost seemed like a wierd sort of plug for the new operation (ie conditioning). Why be helpful? One would have expected a damming "watch dog" style piece rather than an almost sympathetic means of communication. Just misguided I assume, or perhaps I just picked up the wrong tone from the piece.
The boating magazines will never offend a potential advertiser. I think MBM are betting that Chappell gets back into the boating business again. Frankly it's a disgrace that Chappell's story was not investigated and broken by either MBY or MBM and it took a BBC news prog to do it. His history of failed companies and dissatisfied customers is common knowledge in the boating industry yet that didn't stop MBM/MBY publishing glowing test reports on his Taiwanese tat and taking his advertising money
The boating magazines will never offend a potential advertiser. I think MBM are betting that Chappell gets back into the boating business again. Frankly it's a disgrace that Chappell's story was not investigated and broken by either MBY or MBM and it took a BBC news prog to do it. His history of failed companies and dissatisfied customers is common knowledge in the boating industry yet that didn't stop MBM/MBY publishing glowing test reports on his Taiwanese tat and taking his advertising money
Mike,
Allow me to take your accusations one at a time. First off, apologies if there are mistakes
in this - am writing on my phone from the Birmingham Boat Show.
We are not 'betting that Chappell gets back into the boating business'. IPC was a
creditor when Trader went down, so I can't ever see that relationship being resurrected.
I think you'll find that the Trader administration was well covered in both MBM and MBY, but we can't possibly compete with the news gathering resources of the BBC. I'm sure I don't need to tell you that the BBC is a massive, sprawling news gathering organisation with tens of thousands of journalists with a budget of hundreds of millions. MBM has news team of two - both of whom have other responsibilities on the magazine.
The last Trader test we published was in summer 2007, and I think you'll find we critiqued it fairly. The company even modified the design off the back of the test. Hardly 'glowing'. I believe it was the August issue. I invite you to have a read.
As for allowing Chappell a platform... Like it or not, we have a responsibility to those people still buying Traders to report the situation objectively and fairly and offer Chappell a right to reply to the many serious allegations directed at him - some
of which have appeared in MBM.
Am happy to answer any more charges directed at the article as I wrote it. You can email me on Stewart_Campbell@ipcmedia.com or respond here. Please forgive me if
I don't answer promptly as I'll be wearing the carpets thin at the NEC looking at boats.
Stewart
Good of you to reply, Stewart but I don't see how giving Chappell a platform has anything to do with 'people still buying Traders'. Surely they ought to know the man's history and, in any case, most Trader models are now sold thru a completely different company. The fact is that MBM/MBY has always shied away from addressing the really tricky issues in the boating industry and I would suggest that this has more to do with fear of upsetting advertisers than lack of journalistic resources. Yes the Trader administration was covered but I would say in an insufficiently critical manner and without reference to the very real human tragedies that resulted or Mr Chappell's past history of failed companies in the industry. I put it to you that had the BBC not done it's program, the issue would never have been addressed in this month's MBM. That's OK but it does mean that MBM/MBY are more coffee table cheerleaders for the industry in the same genre as Hello and OK magazines than serious journals covering the issues that boat owners want to read about
If you're in the area, come down to the boat show so I can buy you a beer and we can have a proper debate. that invitation is open to all.
Stewart
How about hitting the phones now and putting togetther a follow up story on the human side of this story, have a good look at the real damage this man has done to people, many of us know so people and how much money they lost.
There must be a cautionary tale MBM could run to stop this sort of thing happening again.
I would never use words like conman, rip-off, swindle, criminal, illegal, scam, con artist or fraud in case Google decided to use them as keywords. I wouldn't want to libel the fella.
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from Peters Opal, e-Borders, drink boating, marine conservation zones, DEFRA and waterways budget cuts, lock keeper job losses, red diesel... T
Nope, don't see any potential advertisers there
OK enough already, I'll stop winding you up even though an ex editor of your esteemed organ once told me something different![]()