srm
Well-known member
Doing whatever their marketing dept. wants.
The cost of sponsorship
- Thread starter srm
- Start date
scottie
Well-known member
It is still an iconic piece of theatre
mjcoon
Well-known member
Or of Photoshopping?
ylop
Well-known member
Why do you assume that was orchestrated by the marketing department, rather than an extrovert showing off as a stunt?
srm
Well-known member
Wearing one of the sponsoring company's suits?
Having camera crew in position in front of the boat and at exactly the time/conditions when the boat can be sailed at 45 degree heel?
ylop
Well-known member
Well the sponsorship obviously worked better on you than me! I couldn’t tell you who the sponsor is or that they make suits, but I suppose the attire makes more sense now. I’m not suggesting that it wasn’t a carefully choreographed stunt but I’m sceptical that the idea came from the marketing department of a clothing manufacturer…
Aja
Well-known member
Personally not a clothing company I would feel comfortable being sponsored by.
dunedin
Well-known member
If you knew Alex Thomson I suspect you would realise that he loved these sort of things, and if he didn't dream up personally (which he probably did) he certainly would have been very actively involved in the idea.
He benefitted hugely from the partnership with Hugo Boss, so why not return the favour with some iconic photos.
(Also ancient shot, suddenly dug up again now)
capnsensible
Well-known member
An old sailing buddy of mines wife was his PA for years. I'm reliably informed he's a good bloke. But of course that won't stop the green tinge......
johnalison
Well-known member
Did not Hugo Boss make SS uniforms and quite a lot of money?
dunedin
Well-known member
And Porsche, and VW, and BMW, and Mercedes - lots of German companies did stuff for the Nazis during WW2.
And what about the Japanese companies.
johnalison
Well-known member
I have never bought any of those but have two Audis on my conscience. I doubt if I could afford Hugo Boss, and Coco Chanel is not my style.
Snowgoose-1
Well-known member
I also like this one.
I have thought about giving it a go ......................................
I have thought about giving it a go ......................................
Boathook
Well-known member
A friend told me that after I had purchased a rather nice woollen coat from a charity shop. The coat is well made and tailored so I can't complain about it at the charity shop price of around £30 compared with around £400 for a new one !
Frogmogman
Well-known member
I think the way he stepped in to help out Clarisse Crémer showed what a solid bloke he is.
He is certainly viewed that way in France.
Aja
Well-known member
With Eastern European slave labour. I certainly would not support Hugo Boss in any shape or form.
Stemar
Well-known member
While I agree in principle with not buying stuff from companies who supported bad treatment of their employees, evil regimes, etc, ISTM that you're going to run out of people to do business with pretty soon. Is it right to punish people for what their grandparents did? I know nothing about HB's ethics today, but I suspect that the fast fashion sellers who buy from sweatshops who pay starvation wages are worse.
Chiara’s slave
Well-known member
Their historical ties with the Nazis seem a rather distant thong these days. But ask Joe Lycett what they’re like now. I’d go for petty, vindictive, small minded bullies.
flaming
Well-known member
They're also out of the sailing Sponsorship game.
And AT is out of the IMOCA class as a skipper too...
Bob@SYH
Member
I didn't realise Hugo Boss made them too... were they a particular penchant of the SS?
