Super yachties - where to you buy your plates?

[PEJ]

There is a company pitching for funding on Crowdcube that plans to make its fortune selling knives, forks, plates, bedding, etc to super yachts. He reckons there are 10,000 super yachts and they spend £20,000 to 30,000 per year replacing such items. Crikey!

Typical spend on a new build is £300,000 for crockery and sheets etc. Double Crikey!

Does that sound about right to you?

Would you want to invest in a company that sold plates to super yachts? If so I'll post the link and details.

 

[Keen_Ed]

Don't understand why a boat would need boat specific stuff. Surely if you're dropping a few large on a new boat, you want everybody to know they're eating from hand-made Chinese porcelain, and drinking from Lalique?

 

[sarabande]

I'd be happier if the company had a more traceable internet presence and history on e.g. LinkedIn and Duedil. I think that PM, the owner, is a tad optimistic in his sales figures, even though he seems to have a good background in boating. I note the Italian 'presence'.

 

[Deleted User YDKXO]

I don't doubt that there is a market in resupplying superyachts with domestic equipment but what I do very much doubt is whether any company can enter that market with an investment of only £25k. A decent website, an IT set up and a lease on a small warehouse is going to eat up way more than that in a year and we haven't started talking about other marketing that will be required such as exhibitions and promotional material. And what about stock? Is he expecting to be able to order from suppliers in very small quantities for every individual order he receives? And his business plan sounds a bit daft. He's going to set up a website and then respond to every enquiry by personally visiting every potential customer? Most odd
If he'd have been asking for an investment of say £250k and was proposing a full online ordering business, then I suppose he might know something but I'd be surprised if somebody wasn't already in that market

 

[Spi D]

Hot Air, imo.
No connection to real world (my real world, that is)

 

[petem]

I'm out.

 

[jfm]

The numbers are believable for sure. But suppliers of fine tableware have trade showrooms in Chelsea harbour and similar eg harlequin-London.com, while heirlooms linens (pretty much the supplier of choice in this sector) deal direct not thru middlemen and save all your data making reorders very easy. The last thing you want when needing fast orders is an extra link in the supply chain. So I don't really get the business case here

Keen ed is right that people don't want boat specific stuff. I've told fairline many times to get rid of tableware with their logo because it is a bit naff. They have on some models. Ferretti are guilty of the same mistake by supplying a load of plates with the F logo which is similarly daft. What is that all about? Ferretti make lovely boats not tableware. Same with size eked champagne glasses they naffly supply with the boats. All IMHO!

 

[BrendanS]

I'd be happier if the company had a more traceable internet presence and history on e.g. LinkedIn and Duedil. I think that PM, the owner, is a tad optimistic in his sales figures, even though he seems to have a good background in boating. I note the Italian 'presence'.

They are on Duedil, but like most companies looking for investment on crowdfunding sites, are startups, recently incorporated, so little history on them