Nick_H
Well-Known Member
My objection is to the motorboat industry being decades behind the car industry in exploiting the female form as advertising 'bait'
There are two big differences between boats and cars in this context. Firstly, people on boats routinely wear swimwear, so showing women in bikinis is entirely in context. Secondly, virtually all boat buyers are men, whereas both sexes buy cars. Is it any surprise that an advert aimed entirely at selling boats to men will show desirable women in context on the boat? The whole point of any advert for a luxury item is that the viewer imagines themselves enjoying a better lifestyle as a result of buying it, and most men imagine they would have a better lifestyle if they were surrounded by desirable women