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timbartlett
Guest
Well that's one in the eye for the Volkswagen Audi Group, then
Six pages of Audi Advert??? You can keep it!
- Thread starter aquaholic
- Start date
NorthUp
Well-Known Member
Well that's one in the eye for the Volkswagen Audi Group, then
Maybe that was the VAG master plan all along!
Theshipscat
Well-Known Member
The IPC group owns over 80 titles. They are not there just to produce YM or PBO. It's a huge company and it's trying to make money. Media costs have come down dramatically in the last few years, therefore so have revenues. Mag margins are tiny these days and many publications struggle.
The people who actually write the mag have nothing to do with media sales. However from time to time they may get told "we'd rather you didn't say that as that client spent £200k with us last year". It's a business for gawdsake, no one shoots down their clients and lives to tell the tale. I think the mag does a good job of the side by side tests (apart from last years anti -foul feature).
I don't mind the ads as I don't look at them. Page after page of chandlers ads selling the same stuff at the same price, boring. The Audi did made me chuckle though as I thought what a wasted opportunity and what a carp ad. On the other hand it's got us lot talking and as they say there's no such thing as bad pubilcity.
By the way IPC also do Volksworld dun dun dunnnnnnn.
The people who actually write the mag have nothing to do with media sales. However from time to time they may get told "we'd rather you didn't say that as that client spent £200k with us last year". It's a business for gawdsake, no one shoots down their clients and lives to tell the tale. I think the mag does a good job of the side by side tests (apart from last years anti -foul feature).
I don't mind the ads as I don't look at them. Page after page of chandlers ads selling the same stuff at the same price, boring. The Audi did made me chuckle though as I thought what a wasted opportunity and what a carp ad. On the other hand it's got us lot talking and as they say there's no such thing as bad pubilcity.
By the way IPC also do Volksworld dun dun dunnnnnnn.
Theshipscat
Well-Known Member
PS with regard to Peters. Didn't one of the mags PBO or YM do a brokerage feature? Peters was held up as an example of what can happen when a thieving git lives beyond his means and milks his clients boat deposit accounts.
I've just found it PBO July 2009.
I've just found it PBO July 2009.
Twister_Ken
Well-Known Member
So, the recession is over, then?
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Highland Bear
Well-Known Member
No ads = No magazine and No web forums like this. Very simple really.
Achillesheel
Well-Known Member
For goodness' sake.
YM carries loads of adverts every month for stuff I don't need. Its mostly boaty stuff, so I might spend a few seconds scanning the page, and then on to the next article.
This month it carries six pages of advert for a car I don't need. So I spent one second turning over to the next article.
Really not worth cancelling my subscription or getting hot under the collar.
I thought the article about the 3000 mile trip across the Pacific was well written and very entertaining.
YM carries loads of adverts every month for stuff I don't need. Its mostly boaty stuff, so I might spend a few seconds scanning the page, and then on to the next article.
This month it carries six pages of advert for a car I don't need. So I spent one second turning over to the next article.
Really not worth cancelling my subscription or getting hot under the collar.
I thought the article about the 3000 mile trip across the Pacific was well written and very entertaining.
Judders
Well-Known Member
I am quite happy for Audi to have six pages of adverts, what grips mine is the fact that editorial is also given over to advertising. We all accept advertising is necessary to pay the bulk of the cost of production and indeed is the very reason the mag has been published. Where YM goes to far is to cow tow to advertisers in it's editorial policy. It's a subjective judgement of course and my subjective judgement is that YM takes it's readers fro granted. When you get into conversations with magazine staff they'll boast about how they are increasing editorial year on year, but when that editorial is actually a press release for Bavaria or Landrover then it has gone too far.
T
timbartlett
Guest
Have you ever seen a real press release?
Unless you're a regular reader of freesheets you may not have done, so here's a typical example (sanitized by removing the company names (and those of specific people or products), but otherwise exactly as it landed on my desk about an hour ago:
Theshipscat
Well-Known Member
And where did you see this exactly?
Koeketiene
Well-Known Member
I have no problem with adverts in the magazines. I stopped buying then when the editorial content began to read like adverts.
The side by side reviews are not worth reading.
A couple of examples:
- when it came to electronics reviews, up to last year, the Raymarine product was best or the premium product. Without fail, every time. The biscuit: a couple of years ago YM had a 'mist tunnel' on one of the shows. The idea was to create an environment similar to navigating in fog relying mostly on instruments. Splashed on the outside of the tunnel, in HUGE letters, Raymarine. Inside only Raymarine products. Since their advertising budget shrank, other products (Garmin, Standard Horizon, ...) get noticed by YM.
- more recently, the prop review. I'm particularly pissed off about this one, because I bought the mag for that article alone. All sorts of props; folding, feathering, fixed blade. Some figures about all of them and then the conclusion: no conclusion, they're all too different. Felt like an 'I just want to cuddle' moment. If they're all too different, don't put all of them in your test. At least they could have said best folding, best feathering, best fixed; but no nothing. Every manufacturer had about 1/2 page of free advertising masquerading as editorial content. Waste of space.
Richard Shead
Slipped Anchor
The fog tunnel
At LBS was a National Boat Shows feature with YM as media partner and Raymarine supplying the kit, nothing more, nothing less, I know I did the deal, the same way ST had the Anchor watch (for the first year). Just to clear up. I am not getting involved in all of the above as a lot of is it incorrect.
At LBS was a National Boat Shows feature with YM as media partner and Raymarine supplying the kit, nothing more, nothing less, I know I did the deal, the same way ST had the Anchor watch (for the first year). Just to clear up. I am not getting involved in all of the above as a lot of is it incorrect.
Koeketiene
Well-Known Member
Not advertised as such in the magazine at the time. Got it in front of me now.
Feel free to point out any obvious errors. Did or didn't the prop side by side 'test' draw a conclusion or recommend anything? Again, I've got the article in front of me.
I know, I know - I'm just the lone idiot ranting and raving in the desert
SimbaDog
Well-Known Member
Surely IPC are running a business? To produce a magazine that anyone can afford to buy they need advertisers, if there are no adverts there will be no magazines! seemples
Richard Shead
Slipped Anchor
You are not alone
and you are entitled to your opinion, if we really were that bad then surely we would pull all the negative threads.???
The fog tunnel was one of many features bought into the show to try and bring it back to life. As I said and I stand by it, we were the media partner to bring the publicity, Raymarine were the equipment supplier and all manufacturers were approached by NBS NOT IPC. I am also happy to disclose that at the time the organisation was perhaps not the best and I did not have any contact with Raymarine about the feature until about three days before xmas!
If it reads as if we were sucking up to Raymarine I can assure you it was not, they were simply the partner company we were working with and we did not even broker the deal, NBS did.
Cheers
Not advertised as such in the magazine at the time. Got it in front of me now.
Feel free to point out any obvious errors. Did or didn't the prop side by side 'test' draw a conclusion or recommend anything? Again, I've got the article in front of me.
I know, I know - I'm just the lone idiot ranting and raving in the desert
and you are entitled to your opinion, if we really were that bad then surely we would pull all the negative threads.???
The fog tunnel was one of many features bought into the show to try and bring it back to life. As I said and I stand by it, we were the media partner to bring the publicity, Raymarine were the equipment supplier and all manufacturers were approached by NBS NOT IPC. I am also happy to disclose that at the time the organisation was perhaps not the best and I did not have any contact with Raymarine about the feature until about three days before xmas!
If it reads as if we were sucking up to Raymarine I can assure you it was not, they were simply the partner company we were working with and we did not even broker the deal, NBS did.
Cheers
T
timbartlett
Guest
Blimey, Guapa's done it. He's proved it. Civil servants do tell the truth sometimes!I know, I know - I'm just the lone idiot ranting and raving in the desert
Koeketiene
Well-Known Member
Blimey, Guapa's done it. He's proved it. Civil servants do tell the truth sometimes!
Yep, and I'm also retiring aged 50 on a massive index linked pension.
Foaming at the mouth yet?
photodog
Lord High Commander of Upper Broughton and Gunthor
Surely IPC are running a business? To produce a magazine that anyone can afford to buy they need advertisers, if there are no adverts there will be no magazines! seemples
Having run a magazine that didnt have (enough) advertising I can back this up....
You very quickly spend a large amount of money.
Then you have no magazine.
Then you have a close relationship with your local Insolvency practitioner.
Theshipscat
Well-Known Member
Re: the prop test. I read it at least 20 times as I was in the market for a prop. The best one and I think this was fairly obvious was the flexifold. Unfortunately the rise in the euro put it out of my financial reach. So having reviewed the article once again I decided there really wasn't that much difference between the remainding three bladers in my price bracket. Then at the boat show I was offered, by steel developements, the actual one used in the ym test at a reduced rate. The deal was done and it's exactly as mentioned in the test. Goes forward great under power, has made the boat faster sailing and motoring (less revs) but is not too hot in reverse or at stopping (I'm getting used to how it behaves though).
The bilge pump test was good too, the cheapest pump won the test. There's been lots of other tests done too which all seem fair to me. The only one I've ever had issue with was the anti-foul test which when one thinks about it is virtually impossible to do comprehensively.
I'm not sure what you expect from you're magizine but maybe it's too much. Or Perhaps you need to read between the lines a bit.
The bilge pump test was good too, the cheapest pump won the test. There's been lots of other tests done too which all seem fair to me. The only one I've ever had issue with was the anti-foul test which when one thinks about it is virtually impossible to do comprehensively.
I'm not sure what you expect from you're magizine but maybe it's too much. Or Perhaps you need to read between the lines a bit.
Phoenix of Hamble
Well-Known Member
which brings me back full circle to the point i've made on virtually everyone of these recent threads.....
The printed magazine industry is on a slippery slope (I was going to say a LONG slippery slope - but I don't think its very long)
The future of magazines, like it or not, is online.... and with rich interactive user engagement and lots of social networking.... and IPC don't seem to have grasped that yet.... if I was a major shareholder, i'd be screaming my head off at them now to have a clear strategy in place and be executing rapidly.... in the last few weeks even Facebook has started pages for key sporting activities.... including sailing....
Look out IPC... they're coming to eat your lunch... and you've prepared their favourite meal...