lustyd
Well-Known Member
That’s called freedom
Sailing Uma Lithium Install
- Thread starter Graham376
- Start date
geem
Well-Known Member
Like the Utube adverts that tell you to throw away your expensive heating system and buy the electric fan heater to reduce your home heating costs. It's BS
Sea Change
Well-Known Member
Also true for forums, which are simply a different type of social media. Although on here people are usually pretty quick to point out when you're talking bollocks.
Baggywrinkle
Well-Known Member
It's always been buyer beware, right back to the days of door-to-door salesmen. The general public have been sold snake-oil for centuries, and if people haven't done their homework before buying something then we can't expect everything to be policed. Technology hasn't altered people's behaviour, humans will promote stuff for financial gain even if it's rubbish, and it has always been so.
Online algorithms are more efficient at targetting potential customers in larger numbers, and with better accuracy, than past methods, but it's the same game it has always been. An arms race between advertisers and our ability to resist and keep our money in our pockets.
A YoutTuber promoting products is just a foot-in-the door salesman who we let into our lives in exchange for entertainment and a bit of personal data - and anyone producing regular high-quality content is using YouTube as an income stream. We just need to learn to live in this new world - a viewer can't possibly know what the motivation of a YouTuber is? Or what algorithms are running in the background trying to identify possible "customers". .... the answer is simple .... look for second opinions, and use the internet to do a bit of background searching, ask AIs if there are any know problems with promoted products. AIs can dig up all sorts of interesting links if asked the right questions.
Using the internet is always a double edged sword, opinions abound, motivations are opaque, but with the internet come tools that can be efficiently used to cut through the chaff and deliver useful information. AIs are a big help in this case as they are effectively next-gen search engines. Ask for links, references, ... basically, if you can think of a question, an AI will deliver an answer, and multiple AIs will deliver multiple answers. sift through the data and form your own opinion.
Online algorithms are more efficient at targetting potential customers in larger numbers, and with better accuracy, than past methods, but it's the same game it has always been. An arms race between advertisers and our ability to resist and keep our money in our pockets.
A YoutTuber promoting products is just a foot-in-the door salesman who we let into our lives in exchange for entertainment and a bit of personal data - and anyone producing regular high-quality content is using YouTube as an income stream. We just need to learn to live in this new world - a viewer can't possibly know what the motivation of a YouTuber is? Or what algorithms are running in the background trying to identify possible "customers". .... the answer is simple .... look for second opinions, and use the internet to do a bit of background searching, ask AIs if there are any know problems with promoted products. AIs can dig up all sorts of interesting links if asked the right questions.
Using the internet is always a double edged sword, opinions abound, motivations are opaque, but with the internet come tools that can be efficiently used to cut through the chaff and deliver useful information. AIs are a big help in this case as they are effectively next-gen search engines. Ask for links, references, ... basically, if you can think of a question, an AI will deliver an answer, and multiple AIs will deliver multiple answers. sift through the data and form your own opinion.
shanemax
N/A
Its a very specialised subject sailing and not necessary popular with a wide audience, popular with us... Yes, but compared to motor cars and that type of subject or football or fishing a very small audience.
geem
Well-Known Member
Look how many views they get. They are making good money. Do your own research on what Utube pay.
lustyd
Well-Known Member
Yachting Monthly peaked at 65,000 copies (nowhere near that now, of course). In the two days since this video was released it’s been viewed 83,000 times. Uma’s best video is 4,000,000 views. La Vagabonde peaked at 8.3M views with just under 2M subscribers.
Last year Eastenders averaged 3.5M views.
Not what I’d call a small audience.
Last year Eastenders averaged 3.5M views.
Not what I’d call a small audience.
ylop
Well-Known Member
Oh you place a lot of faith in AI! It can only base its knowledge on the information it is fed which means there is already an industry developing to try and influence the AIs! As they need to find ways to be monetised that likely increases.
A niche market isn’t necessarily bad. Cars seems like a huge market - but whilst the vast majority of us own a car most don’t sit down regularly to watch people drive/work on a car.
I remain convinced that the majority of the Uma/Vagabond viewers aren’t sailors. They might aspire to be, perhaps they have done the odd charter etc, but if you asked them to list their hobbies sailing wouldn’t be in the top 5. That’s great for marketers - because people who own boats are all skint now! What you want is to identify audiences who aspire to something… and Uma/Vagabond seem to be quite good at telling a story of a dream. A middle class audience with money in their pocket is even better. That’s why the ads you see watching Uma are not for Harken or Musto. It’s why they get sponsorship to promote dried green powder “health” drinks.
fredrussell
Well-Known Member
Just as an aside, I haven’t seen a single advert on YouTube since I started using Brave browser. Not a single one. It’s free, and extraordinarily good at removing shite you don’t want to see. I used to have Adblock and various other extensions (think that’s the word) but ads would occasionally get through. With Brave, nothing. I’ve No connection with the company, just thought it might be worth passing it on if you’re tired of ads.
shanemax
N/A
How can it be a big audience by Utube figures when only 1 out of 50 people enjoy boating. Just common sense.
Copy and pasted
The subjects with the biggest audiences on YouTube include entertainment, music, gaming, and food, which are consistently popular across many demographics. Other major categories are beauty and fashion, sports, science and technology, and DIY/home improvement. The most popular specific topics can vary by region, with entertainment and gaming being huge in the US, while educational content is very popular in countries like India.
Popular YouTube subjects
geem
Well-Known Member
Are you a troll?
lustyd
Well-Known Member
Have you read any lithium threads recently?
geem
Well-Known Member
At times, I do understand why insurance companies insist on professional install
potentillaCO32
Well-Known Member
Their patreon subscribers are giving them around 6k gbp per month. As you say, despite what trolls are saying, their viewing figures alone provide around 10 bucks per 1,000 views, then their sponsorships will pay more.
This is making them wealthy.
The more boat restorations have problems the more they seem to gain viewers.
Maybe i should youtube my restoration rather than facebooking it.
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shanemax
N/A
Why, whenever i point out the obvious am I called
a troll. Facts are Facts. Some people live in a fantasy world of their own making, I believe I have broken free of that fantasy world most human beings live in and quite like realitypotentillaCO32
Well-Known Member
They clearly aren't the facts. Others have pointed out figures that paint the actual picture.Why, whenever i point out the obvious am I called
geem
Well-Known Member
Are you talking about yourself?Why, whenever i point out the obvious am I called
lustyd
Well-Known Member
I certainly agree you’re in a different reality than everyone else. You’ve got to wonder though if you’re the only one in your reality, perhaps we’re not the ones in a fantasy?Why, whenever i point out the obvious am I called
Moodysailor
Well-Known Member
Where I work, our brand is a market leader and OEM/patent holder in most of the segments we operate in. We have reorganised and carried out a lot of sales training over recent years as there is really good data that shows how people consume information from multiple sources (omnichannel) - even in B2B; and that 15-25% of the purchase time is spent deconflicting information. If this is happening in the commercial world, imagine how much time is needed to deconflict or verify information in the consumer space!
As someone else correctly pointed out, this forum is one source of information, as are all the other forums/sites/SoMe. The complexity is that these channels are in competiton with each other for the products/brands, and the products/brands are in competition with each other for us. This has the potential to create some very undesirable circumstances (such as click-bait headlines and heavlily edited versions of the truth). IMO, the harm is done when people consume this information and don't spend any time deconflicting, finding peer/independant reviews or verifying it.
It isn't necessary to generate any dislike towards a YouTuber, provided we appreciate the context - they are entertainers (content creators), not teachers. Because of their reach, brands choose to work with them and this gives us some insight into how those brands may work for us - as another person said, provided we are 'eyes open' (caveat emptor), and do our own verification then each is free to make their own choies, and we certainly shouldn't judge someone for their choice of career just because we don't agree with how they earn their money - if anyone picks up that pitchfork then there are plenty of other industries or sectors with murky and/or obscure practices that should be equally considered!
I can appreciate the frustration, and I certainly am an armchair warrior myself when it comes to watching these videos and calling out all of the continuity flaws and missteps, but I still find the content entertaining, and I admit to finding some great nuggets of information hidden amongst the BS!
As someone else correctly pointed out, this forum is one source of information, as are all the other forums/sites/SoMe. The complexity is that these channels are in competiton with each other for the products/brands, and the products/brands are in competition with each other for us. This has the potential to create some very undesirable circumstances (such as click-bait headlines and heavlily edited versions of the truth). IMO, the harm is done when people consume this information and don't spend any time deconflicting, finding peer/independant reviews or verifying it.
It isn't necessary to generate any dislike towards a YouTuber, provided we appreciate the context - they are entertainers (content creators), not teachers. Because of their reach, brands choose to work with them and this gives us some insight into how those brands may work for us - as another person said, provided we are 'eyes open' (caveat emptor), and do our own verification then each is free to make their own choies, and we certainly shouldn't judge someone for their choice of career just because we don't agree with how they earn their money - if anyone picks up that pitchfork then there are plenty of other industries or sectors with murky and/or obscure practices that should be equally considered!
I can appreciate the frustration, and I certainly am an armchair warrior myself when it comes to watching these videos and calling out all of the continuity flaws and missteps, but I still find the content entertaining, and I admit to finding some great nuggets of information hidden amongst the BS!
Baggywrinkle
Well-Known Member
Sailing Uma set their stats to private at the end of 2024 which means their income can no longer be estimated/calculated .... but the historical data is there, and it looks like they are declining from a peak in 2022.
Dan + Kika (Sailing Uma): Patreon Earnings + Statistics + Graphs + Rank
Dan + Kika (Sailing Uma): Patreon Earnings + Statistics + Graphs + Rank