volvopaul
Well-Known Member
Perhaps you would like to comment on this post Tamarind? He has just delivered an 85 from Malta to Portugal.
Princess are on a marketing roll
- Thread starter henryf
- Start date
rbcoomer
Well-Known Member
:biggrin-new:
Portofino
Well-Known Member
There's no football on tonight ,4days to go before a 2 weeker on the boat and I,am board
Never said IpC media have given data away .
Funding of the Princess mag is irrelivent .
Harm done if any irrelivent -actually none .
Here is a snapshot of one of 8 principles -I did not write the act
Principle 2 – Information collected must be processed for limited purposes
This means that collected information must only be held and used for the reasons given to the ICO and the customer. Personal information must not be processed in any manner incompatible with the original purpose(s). If a company wishes to use certain information for purposes outside of the original need they must gain further permission from the individual.
In other words - don’t be cheeky. Only use the data that you have collected for the reasons you promised.
Thought I just signed up an annual MBY subscription not "junk mail " as and when IPC dicide ?
Portofino
Well-Known Member
Ans1- Holy cow. Tell me you don't wear tin foil or a colander on your head to stop people stealing your thoughts.
2- No one has sold your data or given your email address away. HQ
1- Nope -just try and not fall fowl of any legislation
2- Never said they did .See post above
Time Out
Well-Known Member
They have supplied a supplement in keeping with the readership and demographic ?? No one moaned when they gave away an issue of Loaded 10 years ago ...
You have actually got two magazines for the price of one ... You should be thanking them.
You have actually got two magazines for the price of one ... You should be thanking them.
petem
Well-Known Member
I like to think I "get it", thanks! Anything that sells "the dream" is to be applauded.
henryf
Well-Known Member
Your subscription will contain a clause that allows inserts, flyers and additional magazines to be included.
I have received a load of "special offers" with recent issues. They end up going in the bin with the clear wrapper but no biggy might see something useful one day. Embarrassed to say I bought something off a shopping channel the other day. So never say never....
I imagine Time Life have a pretty good legal team when it comes to delivering magazines.
Henry
I have received a load of "special offers" with recent issues. They end up going in the bin with the clear wrapper but no biggy might see something useful one day. Embarrassed to say I bought something off a shopping channel the other day. So never say never....
I imagine Time Life have a pretty good legal team when it comes to delivering magazines.
Henry
jfm
Well-Known Member
I'm not at all bothered or offended by receipt of the Princess magazine and BCU send it to me anyway, but I just wanted to lob in a comment on the marketing skill/success angle, and this applies equally to the Ventura magazine that Ferretti et all send me and to the sunseeker = gods claim. I wish them all well but there is imho a significant element of their target audience that is thoroughly turned off by all of this lifestyle magazine marketing. It takes the brand backwards in the eyes of some potential customers imho. Sunseeker is perhaps the extreme example in that their entire marketing strategy is wholly unappealing to a significant chunk of people who have the money and interest to buy boats of the type they make (even though sunseeker boats per se are very fine machines).
It's hard to define exactly what the "turn off" feature is. I think it is rooted in the whole brash "look at me" sort of lifestyle that gets plastered around on our media generally and that these magazines seem a bit aligned with, and I think it finds its way into this media when the writing/journalism is done by people who aspire to the product and don't actually own it (it is always going to be the case that someone who can afford a big yacht isn't going to be a staff writer for a magazine, but the creators of this stuff slightly forget that perhaps). There is a sort of insensitivity to folks who are happy to be well off financially but do so somewhat more quietly.
No worries though and there are bigger problems on our planet to deal with, and as I say I don't mind at all Princess sending out this magazine (I might if I were a shareholder desperate to stem my losses). It and the Ventura/Ferretti one always go in my recycling tub without ever being taken out of the envelope. Sunseeker also do an identical magazine btw - I'm not on their mailing list but it is always inside the Brit Airways Gold lounge at LHR T5
It's hard to define exactly what the "turn off" feature is. I think it is rooted in the whole brash "look at me" sort of lifestyle that gets plastered around on our media generally and that these magazines seem a bit aligned with, and I think it finds its way into this media when the writing/journalism is done by people who aspire to the product and don't actually own it (it is always going to be the case that someone who can afford a big yacht isn't going to be a staff writer for a magazine, but the creators of this stuff slightly forget that perhaps). There is a sort of insensitivity to folks who are happy to be well off financially but do so somewhat more quietly.
No worries though and there are bigger problems on our planet to deal with, and as I say I don't mind at all Princess sending out this magazine (I might if I were a shareholder desperate to stem my losses). It and the Ventura/Ferretti one always go in my recycling tub without ever being taken out of the envelope. Sunseeker also do an identical magazine btw - I'm not on their mailing list but it is always inside the Brit Airways Gold lounge at LHR T5
Time Out
Well-Known Member
Perhaps I should send you one of mine in the new year .... 
on a different note just had a more than pleasant meal at Papaya on the beach in Eze. Assuming you know it ? By ones self hence getting too stuck into this pointless argument about words on paper after a rośe or two !
on a different note just had a more than pleasant meal at Papaya on the beach in Eze. Assuming you know it ? By ones self hence getting too stuck into this pointless argument about words on paper after a rośe or two !
jfm
Well-Known Member
Noooo don't send me any sunseeker magazines! The tech drawings of their boats that their design office will send are much more appealing!
Never set foot on Eze beach tbh. I sort of go everywhere round there by boat (is quite a faff to drive to somewhere like Eze) and Eze beach doesn't usually lend itself to abandoning the boat on anchor to have dinner, unlike say Mer Germaine in Villefranche. I have anchored off the beach plenty but stayed on board. I expect Papaya is very nice though, so crack open another bottle on all of us :encouragement:
Never set foot on Eze beach tbh. I sort of go everywhere round there by boat (is quite a faff to drive to somewhere like Eze) and Eze beach doesn't usually lend itself to abandoning the boat on anchor to have dinner, unlike say Mer Germaine in Villefranche. I have anchored off the beach plenty but stayed on board. I expect Papaya is very nice though, so crack open another bottle on all of us :encouragement:
Time Out
Well-Known Member
Don't worry it won't be a Sunseeker mag ... They don't live in Pall Mall.... Eze beach as you say far from special but a rather pleasant find restaurant wise. Cheers
jfm
Well-Known Member
Teehee! I need to "keep up at the back" . Penny has dropped - best.
. Penny has dropped - best.
henryf
Well-Known Member
I totally agree with your comments. By marketing gods I meant in terms of blanket coverage rather than translation into sales or from an identification with the brand perspective. I also don't see myself as a Sunseeker sort of person.
One of the things I thought Princess did well with the magazine was aligning it to their brand. The West Country theme, the inclusion of smaller artisan producers rather than just the worldwide stalwarts, finding slightly eclectic, dare I say mad people such as the plane chap, even the world land speed record attempt using 3 old engines from the ministry of defence with a couple of hours left on them. The watchmaker had £1,000,000 commissions but said you don't need to waste money on a tourbillon movement and was enthusiastic about the quality of an off the shelf Rolex costing a fraction of his own product.
When you actually read the content it wasn't the usual product written by aspirational writers. If you merely took one look then threw it in the bin you wouldn't know.
Henry
henryf
Well-Known Member
I trust things are going well regardless of being forced to drink the entire bottle yourself
Found an extremely agreeable white Mâcon ourselves on the boat last night.
H.
MapisM
Well-Known Member
Weird view on what marketing is all about, imho.
Take Coke, for instance: THEY are marketing gods, and not because of their coverage, but because people actually buy their awful stuff!
Based on coverage alone, we might say that ISIS is way better than S/skr at marketing... :ambivalence:
petem
Well-Known Member
I totally agree with your comments. By marketing gods I meant in terms of blanket coverage rather than translation into sales or from an identification with the brand perspective. I also don't see myself as a Sunseeker sort of person.
One of the things I thought Princess did well with the magazine was aligning it to their brand. The West Country theme, the inclusion of smaller artisan producers rather than just the worldwide stalwarts, finding slightly eclectic, dare I say mad people such as the plane chap, even the world land speed record attempt using 3 old engines from the ministry of defence with a couple of hours left on them. The watchmaker had £1,000,000 commissions but said you don't need to waste money on a tourbillon movement and was enthusiastic about the quality of an off the shelf Rolex costing a fraction of his own product.
When you actually read the content it wasn't the usual product written by aspirational writers. If you merely took one look then threw it in the bin you wouldn't know.
Henry
How is 'eclectic' and 'mad ' aligned to the brand? As for 'artisan', I think you need a trip to Oundle to see that!
henryf
Well-Known Member
Eclectic and a little bit mad is English. Do you mean Oundle or Milan?
As for the marketing Mapis, just as we all call vacuum cleaners Hoovers and black carbonated beverage Coke a lot of the great unwashed see big white boats as Sunseekers.
This means Sunseeker are swamped at boat shows by people with no intention of ever buying which can be a nightmare but there is an element who buy because of that crowd. No one likes to be the only person in a restaurant, if they say you can't have a table because they're full you want to eat there all the more. If the stand is thronging with bodies then the boats must be good. Right?
Quite what murdering people has to do with it all I don't know.
Henry
Chris_d
Well-Known Member
I think you have summed up exactly what turned me off it, and I was a bit disappointed that it was just another me-too lifestyle magazine.
However as you say I don't mind Princess sending this stuff out I would just like to read something different.
petem
Well-Known Member
I think that's a tad unfair. Some effort has been put in to select interesting content. Still, I'm not in the market for a £million boat so what I think is irrelevant really.
Cheery
Well-Known Member
Yes but you won't find yourself in the crosshairs whilst having a sundowner on the back of a Predator.
I have just held up the copy of the aforementioned magazine to SWMBO and told her that a load of old men are getting energised about receiving it for free. Her response 'Why?'
Henry, I think you should give it up as bad job. You've done your best.