jfm
Well-Known Member
Hear hear!
What were the marketing department smoking?
- Thread starter Blue Sunray
- Start date
MrB
Well-Known Member
+1. I do however believe the video would be more believable if the man donned a filofax and a pony tail.
Nigelpickin
Well-Known Member
Anyone wanting to see more cheese - ffwd to 54 secs. You can just imagine the director telling the lady, (actor I assume), to get inside the mind of an inovator 
Shame, nice pictures of boats, they should have stuck with that....
I guess my point is that very few are doing well in this space, why bother putting traditional content into a new medium - doesn’t make sense to me - invite Casey Niestat to spend a week in Monaco and you might be on to something....Could have a problem coaxing him to Southampton Docks tho’
Have you seen what Outremer have achieved with SLV?
While I agree with most of Mapisms post #76 it’s important, (if any of this can be important?), to bear in mind context. For us this is a post on a forum of die hards of a video in isolation with an ‘isn’t this crap’ headline, not really fair imho. In context, say as a rolling attractor in a trade show or in a hotel lobby, or embedded in a news letter - it would be fine.
So yes, judge this kind of stuff by its cover but perhaps be reasonable about the way you came across it.
Shame, nice pictures of boats, they should have stuck with that....
I guess my point is that very few are doing well in this space, why bother putting traditional content into a new medium - doesn’t make sense to me - invite Casey Niestat to spend a week in Monaco and you might be on to something....Could have a problem coaxing him to Southampton Docks tho’
Have you seen what Outremer have achieved with SLV?
While I agree with most of Mapisms post #76 it’s important, (if any of this can be important?), to bear in mind context. For us this is a post on a forum of die hards of a video in isolation with an ‘isn’t this crap’ headline, not really fair imho. In context, say as a rolling attractor in a trade show or in a hotel lobby, or embedded in a news letter - it would be fine.
So yes, judge this kind of stuff by its cover but perhaps be reasonable about the way you came across it.
Nigelpickin
Well-Known Member
Wow, the only post I’ve ever read on here that I’ve felt worthy of reporting to a moderator! Nasty
henryf
Well-Known Member
I have no idea.
I bought my Targa 35 when I was in my 20s but I didn't swan around like the chap in the video, it was a much more considered purchase, I didn't brush it off by handing the ropes to a uniformed deck hand then stepping into my waiting hotel room....
Henry
henryf
Well-Known Member
Of course, if the budget allows you could take a plural approach to content and create a second video which resonates with the majority of contributors to this thread, you’ll just need to find a late middle age, balding male on the edge of Type 2 and their less than completely invested other half, tagging along despite rather wishing her husband would take up golf like a normal man; I’m available at a reasonable rate but you’ll need to supply the Tag Heuer
Join the queue.
Solent 1, If you can work around my Pinewood Studio Bond screen testing I'm also available and have my own watch
A serious point though, how do you promote expensive aspirational products without pushing the wrong buttons? I've had a go and it's not easy.
As I read through the comments I was reminded of this video for the Princess M class yachts. At the time I thought it was a great video and very cleverly made but in the context of this debate the people in it are genuinely believable, no easy feat with what is a very expensive bit of kit, to me at least.
I couldn't tell you what watches they were wearing but at no point did I resent the family or feel they shouldn't have been there. I have no idea how you use such a vessel in terms of staff and so on but it looked about right to me which is in contrast to the video in question.
Unlike an M class yacht I am very much the target audience for the video being discussed. UK boat owner on the south coast, berthed in a marina, know and like the amenities surrounding Ocean Village, even eaten in the hotel, but at no point did it make me want to push the button. I didn't get the VIP berthing connection, I assumed it was a charter boat.
Henry
Boat2016
Well-Known Member
http://www.mdlmarinas.co.uk/platinum
Platinum Berth = Marina Berth in Ocean Village.
Plus ... Staff from the hotel running down to your boat with room service
And ...
Full gym and spa membership for two people
15% off all beauty treatments
Freedom Berthing package
VIP booking service
VIP room service to your boat
Complimentary upgrade on hotel bedroom bookings
Wine and champagne delivery service
Complimentary parking
10% off all food and beverage in the HarBAR and HarSPA café
Complimentary glass of champagne and jetty bites when dining in The Jetty restaurant
And when I walked passed yesterday there were plenty of vacant berths in this platinum area whereas the rest of the marina looks pretty full. Talking to a friend at the show who has stayed there overnight once said there’s no additional facilities for these berths and you have to walk to one of the two that were already there which is quite a walk he said.
petem
Well-Known Member
Sorry, but I still don't get what the video is all about. The caption as the top says "MDL Harbour Hotels" as does the closing credits but it's been suggested here that the product being sold is the "MDL Platinum Package". Either way, does it include skippering to bring your boat from other marinas (e.g. Hythe in this case) to OV? And does the service include having someone make up the beds on board your boat?
Being less literal I suppose if the message being conveyed is that MDL and the hotel can remove some hassle then then I guess that come across (providing they are not suggesting non existent services).
Incidentally, what's wrong with the legs 12 seconds into the video? Looks like one is in beach mode, perhaps someone will need a trip to the engine bay after all! And why is the boat coming in to Hythe at 15 seconds!
Being less literal I suppose if the message being conveyed is that MDL and the hotel can remove some hassle then then I guess that come across (providing they are not suggesting non existent services).
Incidentally, what's wrong with the legs 12 seconds into the video? Looks like one is in beach mode, perhaps someone will need a trip to the engine bay after all! And why is the boat coming in to Hythe at 15 seconds!
prv
Well-Known Member
Wait, is he meant to own the boat? The impression I got from the video was that it was a sort of “experience day” package arranged by or through the hotel.
Pete
jrudge
Well-Known Member
This sums up my challenge - I honestly thought ( first post in reply i think) that it was advertising boat charter.
The video itself is fine as far as i goes - it is selling a "lifestyle" but it is of course not clear what lifestyle it is selling. Own boat? Charter? Guardinage in bed making etc etc.
The only thing I am not wild on ( watches, haircut and age cause no offence) is going to sea in a suit!
The challenge I suspect is that most people who own boat feel they have nothing to prove to anyone. The lifestyle type videos with beautiful people etc often get heckles up as what is being sold contrasts so heavily to the reality.
Weather bad, fill up the water, do the washing, fill up with diesel ( it goes everywhere and gets cleaned up), toilet blocked and a myriad of the 100 things that go wrong on boats that then lead to posts on here! Couple this with a bad nights sleep due to swell and the kids getting into trouble for leaving the tap on an the boat running out of water and the brochure and the dream dont quite match!
Car dealers have managed to nail this with engines you cannot see even when you pop the bonnet and "service advisors" and a coffee when you go to get an MOT ( Range rover 2 days ago - made me laugh).
Boat dealers of course don't even get close to this regardless of boat age or value.
They of course will continue to sell the dream!
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Deleted User YDKXO
Guest
You're not alone Pete! I did say earlier that the fact that we are all talking about the ad on this forum meant it had succeeded but on the other hand I'm not actually sure what they're selling either. Perhaps the ad isnt aimed at people like us? Maybe we just arent lifestyle enough?
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Deleted User YDKXO
Guest
Well you could make a start by wearing no socks and an ill fitting suit when you take your missus out
XDC
Well-Known Member
I came to the conclusion quite early on that this is the same as an “irritation advert”, so bad that the company knows you can’t forget it. Go Compare is a prime example. However there is a misfire there as I would rather pluck my eyebrows than buy one of their products.
The fact we are talking about this ad is most definitely not a positive thing for me. Every time I think of it I see Mr Successful. Not sure that I want to be in the same room as him.
derekbland
Well-Known Member
I agree that I don't understand what it is selling but the fact that we're talking about it doesn't necessarily mean it has succeeded if, like me, it puts me off of OV. I would visit OV and possibly the hotel for a meal, however, I visit London for the theatre and a meal but there is no way I would want to live there. I also like to visit and mooch around Port Solent and would stay there for the odd night but too many people mooching around. Great if you want to be looked at I guess.
Blue Sunray
Well-Known Member
I can confirm that the video was playing outside the MDL stand at the boat show today, to hilarity to one or two who I saw watching it and (apparent) embarrassment to someone in an MDL shirt who I asked what it was about.
sorabain
Well-Known Member
Starting to wonder if he was the target market, did you get him to buy a boat after this?
oldgit
Well-Known Member
Re: What marketing department ?
Uncomfortable it may be but that little video probably sums up nicely how the great unwashed see the world of boating. Perhaps the video could be also be used to illustrate to politicians exactly why those outrageous and unfair taxes on Red diesel should be removed immediately . ?
Uncomfortable it may be but that little video probably sums up nicely how the great unwashed see the world of boating. Perhaps the video could be also be used to illustrate to politicians exactly why those outrageous and unfair taxes on Red diesel should be removed immediately . ?
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Deleted User YDKXO
Guest
Re: What marketing department ?
What you mean is that, by definition, the reality is that anybody who owns a boat cannot afford an expensive sports car and to take the mistress to a penthouse suite in a posh hotel for the weekend?
What you mean is that, by definition, the reality is that anybody who owns a boat cannot afford an expensive sports car and to take the mistress to a penthouse suite in a posh hotel for the weekend?
ari
Well-Known Member
Re: What marketing department ?
I think you're probably right. It reminds me a little of the hilarious 'FX Trader' type videos on YouTube where young guys pretend to be rich by carrying empty Gucci bags and posing in front of other people's expensive cars claiming they're living the 'millionaire lifestyle' forex trading and if you send them money they'll tell you how you could be too. (This kind of thing https://youtu.be/ifaPOGUzPSs )
But presumably this video is supposed to appeal to real boat owners, since they're the only ones likely to have any need for premium marina berthing?
I think you're probably right. It reminds me a little of the hilarious 'FX Trader' type videos on YouTube where young guys pretend to be rich by carrying empty Gucci bags and posing in front of other people's expensive cars claiming they're living the 'millionaire lifestyle' forex trading and if you send them money they'll tell you how you could be too. (This kind of thing https://youtu.be/ifaPOGUzPSs )
But presumably this video is supposed to appeal to real boat owners, since they're the only ones likely to have any need for premium marina berthing?