What were the marketing department smoking?
- Thread starter Blue Sunray
- Start date
henryf
Well-Known Member
The idea is to promote the Platinum berthing option at MDL,s Ocean Village Marina.
A connection between Mdl and Harbour Hotels. I think the video reflects that very well.
There again I can see positive ideas not as some people here , only negative ones .
.
I have nothing against platinum berthing and links with the hotel. Let people try and angle for their car to be parked up outside the hotel entrance, the real money steps off their boat
But the video is absolutely cringe worthy to the point of making my toes curl. It would genuinely worry me that people associated me with the image portrayed in the film.
Something has gone very wrong indeed with the brief and or execution of the promotional material. The hard product, from what I've experienced is fine.
Use people old enough to have made their money in an honourable way and who are in a stable long term relationship. Dress them up with trappings that say we can afford to be here, make them friendly & approachable. Show the benefits of both marina, VIP club & Hotel. I didn't see for instance any sign of a Spa which from recollection premium berth holders at Ocean Village have access to. Might even be worth showing one of them emerging from a luxurious trap after their morning constitutional. Make sure there isn't any toilet paper stuck to the shoe though. Schoolboy error.
And no, I wouldn't really show the toilets, that bit was a joke. The rest wasn't.
Henry
alt
Well-Known Member
The crew made the beds but they weren't used. Did the crew have a fumble before filming?!
Blue Sunray
Well-Known Member
You do rather seem to have missed the fact that this was a film and he's an actor. Thus what he looks and wears (should have) been chosen for him to promote/sell the product, and that is the matter of comment here, or are you the sort that thinks Gary Oldman would make a great wartime Prime Minister?
Looking at Tripadvisor you seem to be in a minority in your opinion of the Bar (HarBar on 6th) as well.
Last edited:
Blue Sunray
Well-Known Member
The idea is to promote the Platinum berthing option at MDL,s Ocean Village Marina.
A connection between Mdl and Harbour Hotels. I think the video reflects that very well.
There again I can see positive ideas not as some people here , only negative ones .
Just a wild guess, but did Elite Cinematics have something to do with the film? I can understand why you might be protective of your son's work.
Boat2016
Well-Known Member
Perhaps I see it differently then as I don’t really look st actors I look at what they are promoting and wherever you go there will be a big variety of different people, the world would be a boring place if we were all the same.
As for trip advisor I take a lot of that with a pinch of salt and try for myself, you are most likely to get a bad review from someone who didn’t like it than you are to get a good review from a happy customer.
julians
Well-Known Member
Were you involved with this in some way?
Its the only way you'd know this video was trying to promote platinum berthing. pretty terrible promo video IMO, I had no idea it was promoting platinum berthing, and now even though I do know thats what its promoting I still have no idea what platinum berthing actually is.
derekbland
Well-Known Member
Whilst I'm a sure that there are a lot of lovely people berthed there, I know one, the ad says pretentious.. rhymes with brick
Murphys_Law
Member
In the old days it was said that all models used in Sealine promotional material were the age the potential owners thought they were and how they saw themselves.
Generalistic but normally 10 years younger, 20-30ft models were in their 20's aimed at 30yr old buyers 50-60ft boats modeled by 40ish old etc. Etc.
My big problem, I don't have any wish to have the image of the actor involved!!!
Generalistic but normally 10 years younger, 20-30ft models were in their 20's aimed at 30yr old buyers 50-60ft boats modeled by 40ish old etc. Etc.
My big problem, I don't have any wish to have the image of the actor involved!!!
D
Deleted User YDKXO
Guest
Guys can I just point out that the ad has worked. It may feature a bloke who was rejected by TOWIE, a cheap watch and acting straight out of the Crossroads school of repertory but you're all talking about it so the ad agency won
Blue Sunray
Well-Known Member
280 views (of the video) to date is hardly going viral . Which says as much about the (lack of) relevance of discussions on here to anything other than discussions on here.
. Which says as much about the (lack of) relevance of discussions on here to anything other than discussions on here.
Last edited:
markc
Well-Known Member
Guys can I just point out that the ad has worked. It may feature a bloke who was rejected by TOWIE, a cheap watch and acting straight out of the Crossroads school of repertory but you're all talking about it so the ad agency won
I thought the 'all publicity is good publicity' concept was well and truly put to bed by Gerald Ratner.
D
Deleted User YDKXO
Guest
Yeah but he said his products were crap. Here we're just saying the ad is crap, not the product
[2068]
...
Guys can I just point out that the ad has worked. It may feature a bloke who was rejected by TOWIE, a cheap watch and acting straight out of the Crossroads school of repertory but you're all talking about it so the ad agency won
It has kind of worked because Mrs FP did express an interest in visiting when the original design model was proposed, and foolishly I mumbled something about staying there to see what it was actually like, and now I feel I have to disprove the ad by making the point that actual customers might wear a mechanical watch, have hardly any hair, and can be much, much heavier (none of the previous applies to Mrs FP).
.
Last edited:
jfm
Well-Known Member
The hotel bed has been slept in. The hotel staff straighten it out, rather than put fresh bed linens on. Then Stan Laurel and gf walk into hotel reception and he hands over his credit card, so they’re checking in.
Niiiiice.
mersey
Well-Known Member
no lifejackets, even after sharing a bottle of wine (1:20).
jfm
Well-Known Member
Not sure I wd condemn them for that!
MapisM
Well-Known Member
Let's be fair now, that's the most realistic part of the video.
Neither myself nor the admiral (or any of our guests) ever wore a lifejacket, even after sharing…
...erm, how can I put it? Let's say several bottles...
[2068]
...
Southampton Water is a bit colder than the Med!
mersey
Well-Known Member
and the med isn't tidal