Heckler
Active member
I think trading activities is the profit generated by the RNLI shops around the country and online - all those bears in foulies and Giles cartoon Christmas cards.
2017
Income from trading activities = £10.7m
Expenditure on trading activities = £5.1m
Profit = £5.5m (some rounding error).
Which leads me to think that any receipts for providing lifeguard services is either in "charitable activities" (£3.7m) or "other income" (£1.1m). Neither comes close to the £20m cost of providing the service.
I too have a thing about shouty lifeguards. I can think of one particular beach near where I grew up that never had lifeguards when I was young. Frankly, it didn't really need them. No nasty undercurrents ready to sweep the unwary out to sea. I used to spend much of the summer holidays on that beach, swimming wherever I wanted. Never once felt in the least bit of danger. Now it is guarded and they get very grumpy if you won't swim in the tiny bit of the beach they have flagged off for that purpose, which therefore inevitably gets crowded. I'd still rather swim outside of the flags to get some clear water to myself.
Just for info, lifeguarding is not a council statutory responsibility. Denbighshire County Council used to provide some cover for its only beach at Rhyl. When the Socialist Republic of Wales govt started cutting its grant to councils then we had to find ways of saving money. One of them was to cut beach patrols, one of our members was a high up in the Rhyl RNLI and a way was found for the Rhyl RNLI to start patrols. I cant remember the details but IIRC they were provided free.