PBO online

[abraxus]

I imagine that financially they can undercut paper mags but choose instead to make a higher margin on digital sales. Although there is higher cost to publishers in terms of the transaction costs when Google/Apple or whoever are taking a cut of the revenue.

I presume the thinking is that when faced with walking down to Smiths to buy a magazine, or clicking a button and having it magically appear in front of you, then many will choose the latter and cough up the extra for the convenience.

People are often less price sensitive when indirectly paying for something via an online account than when parting with cash or making a card payment, and so I guess digital goods take advantage of this "convenience" factor.

 

[Vara]

The pragmatic solution is for tablet user to team up with paper only subscriber and get the free e copies.
I do this with YM, am looking for a PBO partner. Split the subs and its a win win loose situation. The looser being IPC.
It is a very strange marketing situation.

 

[25931]

The TELEGRAPH though is EU2 in Ireland but £2 here. Usually the other way around for newspapers overseas. My guess is that prices in different countries are largely determined by the age-old principle of 'what the market will bare'.

A naked market ?

 

[Euphonyx]

I imagine that financially they can undercut paper mags but choose instead to make a higher margin on digital sales. Although there is higher cost to publishers in terms of the transaction costs when Google/Apple or whoever are taking a cut of the revenue.

I presume the thinking is that when faced with walking down to Smiths to buy a magazine, or clicking a button and having it magically appear in front of you, then many will choose the latter and cough up the extra for the convenience.

People are often less price sensitive when indirectly paying for something via an online account than when parting with cash or making a card payment, and so I guess digital goods take advantage of this "convenience" factor.

I have to say that I look on the digital version as the poor cousin. I think there is nothing like the printed version. Maybe its my age. I find the digital version handy when travelling when space is tight but really there's nothing like the real thing. You can't stick your elbow out the window of a bike!