Near Naked Ads in MBY

[paulineb]

I haven't seen the ad so can't comment on that particular one, but lots of marketing companies now make their adverts so clever and entertaining that it detracts from what they are selling. A good example of this is car ads on the tv. Like the one where the daughter wants a car, the father says how much and she gives an old tramp a snog before saying "that much" - to which he replies, I meant the price. Very funny (well the first couple of times), but having chatted to friends about it, none of us can remember the car. And that's not the only one by far. Does this mean they have wasted their money ?

And as far as boat advertising is concerned, and indeed where boat brokers are concerned, do they not realise just how much influence the female half of the partnership has when it comes to the purchase?

Estate Agents are beginning to sell to the wife rather than the hubby now. Although when they first started this, you'd get a spotty 12 year old pointing out the finer points of the kitchen [screeeeeeeeeeeam].

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[jfm]

Re: Actual Naked Ads in MBY

Umm, it cannot be working with 100% coverage, becos I don't know what brand you're talking about!

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[PhilF]

Few years ago Helen made me buy her a Clio cause she loved the Ad's. Car was crap, but the ads were great. Consumer durable work in the same way, however , no ad is gonna make me even look at a boat unless it says something about the boat, semi sensational ads dont add anything to the image just lowest common denominator stuff. Pauleen is right, our latest asquistion was sold as far a Helen was concerned by the size of the sink and heating in shower rooms.

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[PhilF]

Re: Actual Naked Ads in MBY

why not Sealine do?

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[jimi]

Re: Actual Naked Ads in MBY

Think the mesage is subliminal association of the boat with beautiful women and sex. Successful combination. Advertising performs a variety of functions from Attention grabbing through product awareness to product info etc.. would suspect that the objective here is simply to make peeps aware of the tits .. erm I mean marque!

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[tcm]

Re: Message

This is very non-threatening - Yje mesage is

"it's ok to be a bit oldish with small tits, a homemade bikini and cheap jewellery on a Sessa"

and/or

"Sessa aren't the sort of company who lash out on more expensive models for the ads, so we used one of the emplopyees wives, much cheaper"

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[ari]

Re: Actual Naked Ads in MBY

"why not, Sealine do?"

;-)

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[tcm]

Fully agree. Ad companies sell ads to the marketing dept who like being associated with smart jokes and wittiness. I don't think it sells - but the aim of the ad company was to please the marketing dept. The haha witty cleverness to thje mass market works only ocassionally, qv fcuk.

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[mirage]

Re: Actual Naked Ads in MBY

<blockquote><font size=1>Quote from previous post:</font><hr>

You cant make mediocre boats and dupe people into thinking they're top stuff just with a bit of advertising.

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Why not ?, BMW did it with cars.

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Nick Thompson

 

[jfm]

Re: Actual Naked Ads in MBY

Because - I think at least - the boat world is as I said a smaller community, much thinner market. There's a bigger purchase price relative to people's net worth/income, and buyers on average are smarter than car buyers, etc

Dont want to go off on a massive tangent but BMW do build better cars than ford/GM and suchlike, particularly at the top end high price high margin stuff which is where cost constraints fall away and you can really see the differences. But this is an area where people have strong opinions so very happy for you to disagree

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[PhilF]

Re: Actual Naked Ads in MBY

which BM's, gotta disagree, what you comparing them too

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[mirage]

Re: Actual Naked Ads in MBY

Any of them from 25 years ago when they started their campaign.

VAG have done the same thing.

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Nick Thompson

 

[jfm]

OK here is the MBY naked feature

OK in response the the many requests, and very strictly in the interest of scientific research, here is page 92 from MBY a few years ago with a feature on "French connections, Cannes and Antibes, the film festival, the monaco GP"

Um this post cannot be kimmerised - it merely repeats what our eminent magazine has already published.

Scroll down once non-adults/your boss are not looking over your shoulder. If anyone wants to comment on specifics, please be clear. Dont say "I rather like second from the left" becuase even though that would be understandable it could be interpreted two ways. Also, is the lady on the left Nicole Kidman?

(I think I'd better pull this post 59mins from now, before the edit time runs out)

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[ari]

Re: Actual Naked Ads in MBY

Because - I think at least - the boat world is as I said a smaller community, much thinner market. There's a bigger purchase price relative to people's net worth/income, and buyers on average are smarter than car buyers, etc

They might be much smarter, but they are a lot less educated too. There just isn't the balanced impartial advice out there for boats that there is for cars.

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[ari]

Re: OK here is the MBY naked feature

At least two of them have very nasty fake breasts. :-S

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[jfm]

Re: Actual Naked Ads in MBY

Yes true, but I dont think boat buyers need a mag to educate them about which boats are good/bad

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[deborahann]

Re: OK here is the MBY naked feature

"nasty fake breasts" HOW do you know this, & how long did you have to look at them to establish this please ?????

<hr width=100% size=1>deborah on delft.
Nothing to do with Mucky Farter or hlb in drag

 

[Deleted User YDKXO]

I agree with you. Most boat ads are an insult to our intelligence and I agree with Pauline B in that the buying decision is usually influenced by the female half of the partnership so draping half naked women, however delectable, runs the risk of alienating 50% of the buyers. What gets me is that some so-called creative ad agency has come up with this rubbish and earned 10% of the ad spend or whatever for doing it
I have to say though that the ad that plumbs new depths for me is the Essex Boatyards ad showing a comely mermaid lying on an Arvor boat with the tag line ' worth getting your tackle out for'
Pluueese!

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[Deleted User YDKXO]

Re: OK here is the MBY naked feature

Personally, I think no's 2 and 5 are 'enhanced', the others are probably kosher. I have experience of these things

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[BrendanS]

Re:Skoda, rise of the brand

Not sure where to start answering some of the topics raised in this thread.

I don't buy cars or boats based on advertising. I look at informed comment, read reviews, and buy on what I like. Adverts barely register most of the time. Naked ladies have their place, but advertising is not one of them, though it seems to impresses and make an impression on some.

What fascinates me, is how some one like Skoda turn around a brand in ridicule, and are now regarded as producing some truely excellent cars. I've been in a top of the range Octavia, and it impressed the hell out of me for a car in that class. I'd buy one, but then I'm not particularly brand concious, unlike many?

<hr width=100% size=1>Me transmitte sursum, caledoni