Beyondhelp
Well-Known Member
Was told at the boat show it was simple economics from lack of advertising revenue. Sad really.
Thanks Oceanfroggie, I presume you never saw our last few issues which I believe would have addressed the points you make. The response we'd had to the last 4 issues was very good. There's always going to be a few features that are of no interest to certain readers, because those same features are the reason someone else is buying the mag. Ironically on my last day we had a phone call from an engine manufacturer wanting us to test a new outboard. When told of our predicament he complained "But where am I going to get my engines tested". This same company had stopped advertising some time ago. It's a tricky juggling act to keep everyone happy, but readers and advertisers alike will only have a magazine on their chosen subject if they all support those said magazines. When I first started working on MBM in 1989, I remember 300 page issues which had the same amount of editorial as we ran in our last issues. I rest my case...Sorry to hear from the staffs perspective. Wish them well. Four mags seemed too many with two mags covering motor. Agree with comments about being out of touch with the boating budgets of average readers predominantly buying second hand stock. PBO remains the most practical & informative of the four IMHO. Anyway wish the staff well.
About to jump on the phone to iTunes now... 0844 545 6522
Actually does not surprise me I have been an active boat owner and reader since the magazine started and have noticed recently how thin it was becoming.
I also found it annoying that so many articles and boat tests were being duplicated in Motor Boat and yachting ( and vice versa )
They took £16 from me on the 25th! Shame to end on a low noteYou're annoyed - the dratsabs have taken £8.47 from my bank account on 26th September.
John G
They took £16 from me on the 25th! Shame to end on a low note![]()
I will be passing all of this onto subscriptions when I get in tomorrow.
I don't know why the direct debit is still running.
I subscribe to both already and received two copies in today's post !!!
I assume I need to contact the office to arrange for my MBY subscription to be extended
The news was as much of a shock to me as it was to everyone else so I am still taking stock of the situation and working out what we can do to incorporate some of the best elements of MBM (people and content) into MBY without diluting what we already have.
As someone has pointed out, it's impossible to please all of the people all of the time but I am determined to do what I can to ensure MBM's legacy doesn't go to waste. Rob Peake did a great job of revitalizing the magazine and I hope we can recapture some of that magic in MBY.
In the short term we will definitely be casting the net a little wider to cover some of the new and used boats which we might otherwise have left to MBM. However, I'd also love to hear which elements of the redesigned MBM you particularly enjoyed in the hopes we may be able to replicate something similar in MBY.
Please let me know your thoughts.
Hugo