Tranona
Well-Known Member
Do you really believe that? You don't think that a larger business has better buying power or that another specialises in a particular make so sells more. You don't think that a larger business needs to recover less fixed overhead allocation from each sale.
I'm all in favour of one of the big supermarkets going into marine chandlery. There's still room for the corner shop, just look at how the Nicer (intentionally incorrect spelling) chain of independants have come together to compete.
I'm happy that we don't agree and I'm happy to be called a cynic but the industry needs to pull its socks up, INHO![]()
You clearly have little idea about the economics of running a chandlery business. If it was so easy to cut prices and still stay in business then there would not be the constant stream of bankruptcies that litter the industry.
Just to get you thinking. Captain OM Watts, Thomas Fowkes, Ladyline, Pumpkin Marine, Cruisermart, Simpson Lawrence, Southwest Marine Factors - just a few off the top of my head that have tried what you are proposing (ie reducing prices to fight for your business) and reaped the (negative) rewards.
It is hard work out there trying to make a decent living out of retailing marine products and if you look at history you will find that all the formats have been tried at one time or another, but the challenge of offering a wide range of products to a fickle market that is very seasonal is not easy to meet.
Anyway, what do I know, I have only been involved in it for 35 years!