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I've had a pair of Fujinons for years. Can't remember how much I paid, but they didn't break the bank - and my bank is pretty fragile. All I can say is they do exactly what they're supposed to. I have a vague recollection of them being a yottie comic recommendation.
So I googled "fujinon 7x50" and it seems they go from 250 to a grand.. I guess some banks aren't as easily broken as others... ?