kimhollamby
Well-Known Member
Re: Magazines, culture and peer groups
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I don't think it matters that people don't want to sail.
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I think it does - you might possibly be trying to push toothpaste back into the tube without some research to at least prove that there are hard cases of exclusion - there might well be, but I for one just don't know.
This debate has so far not managed to isolate hard evidence that ethnic minorities in Britain ARE being excluded or whether there might simply be a natural tendency not to be interested.
Yacht clubs can be intimidating - for all. No doubt that might be exacerbated again for people of ethnic minorities but are they personally motivated to get boating, that is my first question?
There is not a history of riding horses in my family (other than through marriage with apologies to sister-in-law), I am completely disinterested in the notion of riding a horse and don't at all feel excluded. Bit of a weak example but hopefully you know what I mean.
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The point is about not excluding people who may want to try sailing. And, of course, the way things are portrayed in the media is a part of this - possibly a major part. Exclusion acts invisibly through the way things are presented and talked about - we could have the same discussion about disability, then notions of access would perhaps be clearer.
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But the fact remains that the images have to connect to something. So perhaps we set out to deliberately place an image of someone from an ethnic background who in fact is a model that is simply toughing it out on the boat because we are paying them to do it? Or we advertise for a family from an ethnic background so we can write an article saying (in effect) "see, just because you come from background X, Y or Z that doesn't mean you cannot enjoy boating" - dangerous territory really. At best it might smack of false motives.
I can assure you that no-one is writing letters to us, or calling us, or posting messages on this forum, or emailing us to say they feel excluded from boating. I'm not saying that is concrete evidence of anything very much but all commercial enterprises react to the perceived demand around them , not least because there is already more to do than we have time to do it, and magazines are not really any different to that in many senses.
If there are people reading this thread and they feel excluded (bearing in mind ybw forums have no 'people' shots on masthead and, other than being a single language site, has no racial barriers) then please say, by email, private message or posting here. We would of course like to learn about that - it's a big reason why we run this area.
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In general your magazines are very non-campaigning.
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Granted there's not a new campaign on every front cover. Relevant to this thread I did spend much of the 1990s promoting, running and getting involved in various campaigns to get a wider number of people afloat as it happens. Those campaigns did not manage to bring in many people of ethnic minority origin (despite going around many different parts of the country). It wasn't a campaigning aim as such, we simply wanted to improve access to information and sampling of the experience - so I guess you could argue it was never going to be completely effective in a multi-racial sense because it didn't take positive steps to reach a specific audience beyong people that don't ordinarily go boating.
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It's not about thinking about China; it's about opening up access to a multi-cultural Britain - to your magazine as well as sailing.
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Apologies, one of my jobs now is to very much look at the international scene so if I occasionally blather about a far continent or two then you'll have to forgive the slip. That said, I have found in recent times that an appreciation of racial and cultural background from travelling overseas is a very valuable aid to understanding issues closer to home.
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Why not ask around and see what people from ethnic minorities may want to see in YM or your other publications.
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Again potentially dangerous territory for the untrained it has to be said. Why would someone from an ethnic minority want to see something different to a middle class white person?
Why would a woman want to see a fundamentally different boating magazine to a man? A predominantly female team tried that in the US and wound up publishing a magazine full of cooking tips and Ladybird book of boating articles - it was, without doubt, the worst example of discrimination against in women in boating I have ever seen.
We should of course absolutely ensure the basics are covered in terms of respecting the views of all people of whatever origin (a policy I certainly try to pursue here, hence my interest in this thread). Where you go after that is surely quite tricky?
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Maybe start by avoiding gendered language and then work to become even more inclusive?
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I don't know where our magazines are at with, say, yachtsman versus yachtsperson, boats being gender-free (presume that is the only safe way of dealing) and so on.
At the moment boats are generally 'its' until named, then they become 'shes' - would people like to see that change?
Incidentally not trying to defend anything here - genuinely interested to tease out some more learning regarding where people think we should be on some of these issues.
[ QUOTE ]
I don't think it matters that people don't want to sail.
[/ QUOTE ]
I think it does - you might possibly be trying to push toothpaste back into the tube without some research to at least prove that there are hard cases of exclusion - there might well be, but I for one just don't know.
This debate has so far not managed to isolate hard evidence that ethnic minorities in Britain ARE being excluded or whether there might simply be a natural tendency not to be interested.
Yacht clubs can be intimidating - for all. No doubt that might be exacerbated again for people of ethnic minorities but are they personally motivated to get boating, that is my first question?
There is not a history of riding horses in my family (other than through marriage with apologies to sister-in-law), I am completely disinterested in the notion of riding a horse and don't at all feel excluded. Bit of a weak example but hopefully you know what I mean.
[ QUOTE ]
The point is about not excluding people who may want to try sailing. And, of course, the way things are portrayed in the media is a part of this - possibly a major part. Exclusion acts invisibly through the way things are presented and talked about - we could have the same discussion about disability, then notions of access would perhaps be clearer.
[/ QUOTE ]
But the fact remains that the images have to connect to something. So perhaps we set out to deliberately place an image of someone from an ethnic background who in fact is a model that is simply toughing it out on the boat because we are paying them to do it? Or we advertise for a family from an ethnic background so we can write an article saying (in effect) "see, just because you come from background X, Y or Z that doesn't mean you cannot enjoy boating" - dangerous territory really. At best it might smack of false motives.
I can assure you that no-one is writing letters to us, or calling us, or posting messages on this forum, or emailing us to say they feel excluded from boating. I'm not saying that is concrete evidence of anything very much but all commercial enterprises react to the perceived demand around them , not least because there is already more to do than we have time to do it, and magazines are not really any different to that in many senses.
If there are people reading this thread and they feel excluded (bearing in mind ybw forums have no 'people' shots on masthead and, other than being a single language site, has no racial barriers) then please say, by email, private message or posting here. We would of course like to learn about that - it's a big reason why we run this area.
[ QUOTE ]
In general your magazines are very non-campaigning.
[/ QUOTE ]
Granted there's not a new campaign on every front cover. Relevant to this thread I did spend much of the 1990s promoting, running and getting involved in various campaigns to get a wider number of people afloat as it happens. Those campaigns did not manage to bring in many people of ethnic minority origin (despite going around many different parts of the country). It wasn't a campaigning aim as such, we simply wanted to improve access to information and sampling of the experience - so I guess you could argue it was never going to be completely effective in a multi-racial sense because it didn't take positive steps to reach a specific audience beyong people that don't ordinarily go boating.
[ QUOTE ]
It's not about thinking about China; it's about opening up access to a multi-cultural Britain - to your magazine as well as sailing.
[/ QUOTE ]
Apologies, one of my jobs now is to very much look at the international scene so if I occasionally blather about a far continent or two then you'll have to forgive the slip. That said, I have found in recent times that an appreciation of racial and cultural background from travelling overseas is a very valuable aid to understanding issues closer to home.
[ QUOTE ]
Why not ask around and see what people from ethnic minorities may want to see in YM or your other publications.
[/ QUOTE ]
Again potentially dangerous territory for the untrained it has to be said. Why would someone from an ethnic minority want to see something different to a middle class white person?
Why would a woman want to see a fundamentally different boating magazine to a man? A predominantly female team tried that in the US and wound up publishing a magazine full of cooking tips and Ladybird book of boating articles - it was, without doubt, the worst example of discrimination against in women in boating I have ever seen.
We should of course absolutely ensure the basics are covered in terms of respecting the views of all people of whatever origin (a policy I certainly try to pursue here, hence my interest in this thread). Where you go after that is surely quite tricky?
[ QUOTE ]
Maybe start by avoiding gendered language and then work to become even more inclusive?
[/ QUOTE ]
I don't know where our magazines are at with, say, yachtsman versus yachtsperson, boats being gender-free (presume that is the only safe way of dealing) and so on.
At the moment boats are generally 'its' until named, then they become 'shes' - would people like to see that change?
Incidentally not trying to defend anything here - genuinely interested to tease out some more learning regarding where people think we should be on some of these issues.