Aston Martin AM37

An awful lot of money for not a lot of boat. Quality fittings aside from the leather grab handles and not even a shower.
 
Interesting boat, but personally, it feels like a gimmick. Aston needs to invest in its vehicle line. It has lived for too long off the V-H platform, essentially the original Vanquish, spawning derivatives. They all look the same, principally because they are! The engineering has long ago been left behind. So if there is cash to invest in product, put it into the cars.
Would anyone spend £200k on a Sunseeker GTi, or a Princess City X?
 
Are those standard outdrives?
I'd be asking to have them fixed if mine whined like those did.

It looks good on the water, but it needs a sunbed on the back and some sort of bathing platform.
I'm really not sure who is going to buy it, and spend time below watching the Tv...
 
Once you have been accepted and dropped over 20k to get through the door ....

And don't even think about finding the toilets easily !
 
rafiki_ said:
Interesting boat, but personally, it feels like a gimmick. Aston needs to invest in its vehicle line. It has lived for too long off the V-H platform, essentially the original Vanquish, spawning derivatives. They all look the same, principally because they are! The engineering has long ago been left behind. So if there is cash to invest in product, put it into the cars.
Would anyone spend £200k on a Sunseeker GTi, or a Princess City X?
Click to expand...

Aston Martin haven't built this boat, it's a company in the Netherlands called Quintessence Yachts (although the boats are built in the UK).

On their web site they talk about a 'partnership' with Aston Martin, but the only actual physical link mentioned is-

'A number of key suppliers to Aston Martin are also involved in order to achieve the same level of handcrafting and technical know-how on the Quintessence Yachts AM powerboats. Similarly, the materials used such as leather, metal, glass and wood all authentically reflect Aston Martin brand values.'

So I don't get the impression that anyone at Aston Martin ever put away the car development pencils in order to develop this boat, just seems to be a marketing tie up.

Maybe AM get royalties on their brand being used whenever a boat gets sold or something.
 
I am sure there are some lessons to be learned from it with regards to trim and finish etc (the side saddle pockets maybe a bit gimmicky but make a nice change plastic / GRP glove boxes and storage holes (but lets see them after the interior has been hosed out a few times and they have absorbed some sea air...) and the throttle control looked good (even if the carbon seemed a bit unnecessary). But it also looks like a good lesson in how to make a 37" boat seem smaller and less useful than just about any other 37' boat.
 
ari said:
Aston Martin haven't built this boat, it's a company in the Netherlands called Quintessence Yachts (although the boats are built in the UK).

On their web site they talk about a 'partnership' with Aston Martin, but the only actual physical link mentioned is-

'A number of key suppliers to Aston Martin are also involved in order to achieve the same level of handcrafting and technical know-how on the Quintessence Yachts AM powerboats. Similarly, the materials used such as leather, metal, glass and wood all authentically reflect Aston Martin brand values.'

So I don't get the impression that anyone at Aston Martin ever put away the car development pencils in order to develop this boat, just seems to be a marketing tie up.

Maybe AM get royalties on their brand being used whenever a boat gets sold or something.
Click to expand...
My point is that this is a distraction that AML don't really need. There will be a fair bit of Senior Management involvement, out of interest, and to protect the brand. Andy Palmer really needs the DB 11 to be a huge success. That is where his focus should lie.
The 37 won't sell a single car.
 
Anthony said:
But it also looks like a good lesson in how to make a 37" boat seem smaller and less useful than just about any other 37' boat.
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I bet it isn't aimed at being anybody's primary boat - it will be a secondary plaything or tender to their proper boat.

So more of an alternative to one of these, if this is getting too common amongst your mates
https://www.wally.com/wallytender/wallytender.html
PS. Friend hitched a lift on one of these Wally tender just being used to run crew back from les Voiles de San Tropez to Monaco. Just for the secondaries, as the owners and guests took the helicopters
 
Quite Horrible in my view. Terrible wasat of space for a 37 footer and way over priced. Not to mention the running costs
 
I guess there are enough people around with more money than sense to buy this boat. My guess is that the vast majority will end up as superyacht tenders. Not sure where all the guests will sit though. Whats under the enormous teak deck given that the engines must be well aft? Personally I'll be waiting for the single engined flybridge displacement version
 
Deleted User said:
I guess there are enough people around with more money than sense to buy this boat.
Click to expand...

That's what they thought about the last rather desperate attempt to cash in on the Aston Martin brand - the Cygnet Toyota thing. Bang an Aston badge and some Aston trinkets on it and there'll be enough people with more money than sense who'll buy it just for the badge. (When it was launched they said that it would be strictly limited to existing Aston Martin owners. Then when none bought it they declared that they couldn't stop Aston Martin buyers from buying it on behalf of non Aston owners, so they were going to allow anyone to buy it. And still no one did so they quietly dropped the thing).

Thing is, people with that much money might well be prepared to spend it, but they still want to feel that they're getting their money's worth...
 
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This is what happens when you get a non boat guy to drive and review a boat. Couldn't trim it for toffee, porpoising all over the place and we didn't get any info that would be useful to a boater. He couldn't hold it steady in the turns because he hadn't trimmed it properly.

Whilst it looks great in profile, this boat is utterly useless even as a tender to a mega yacht. No way of getting to the anchor locker and no way of getting into and back out of the water. This is just a concept and nothing more. It is too heavy to be competitive with other power boats in the range and too expensive to be taken seriously. With that kind of price tag you can easily buy a custom built power boat. However up market Aston think they are in the production car world, the boat world is all together different. Punters spending over £1m expect free reign to specify just what they want and won't just buy a pre-specified boat just because it has Aston written on the side.

Although I have to admit this is a better attempt at a boat by a production car manufacturer than the Mercedes attempt which is truly awful. But it is still just an attempt and not properly useful as a boat.
 
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