KellysEye
Well-Known Member
>Modern boat design is dominated by what is best for the charter market.
No. Modern designs came about when the manufacturers decided to target women in what was a predominantly male market. The large aft cabin in the AWB was the result and it worked really well, sales rocketed. Bavaria entered the market at a lower cost than the French boats Beneteau, Jeanneau and the more heavily built Dufour. The charter market also rocketed because the new boats could accommodate a family.
Cars also set out to attract women, with things such as mirrors on the sun flaps and space for storage of personal items. Again sales rocketed as women started buying cars.
BA sales took off when Saatchi and Saatchi told them they were flying people not planes which had always featured in the ads with a timetable.
There are endless stories of companies increasing sales when they find a way to enlarge their market by changing the product or ads. Also there are others who aren't able to see the changes needed and sales decline M&S is an example plus all the retailers who have gone bust.
No. Modern designs came about when the manufacturers decided to target women in what was a predominantly male market. The large aft cabin in the AWB was the result and it worked really well, sales rocketed. Bavaria entered the market at a lower cost than the French boats Beneteau, Jeanneau and the more heavily built Dufour. The charter market also rocketed because the new boats could accommodate a family.
Cars also set out to attract women, with things such as mirrors on the sun flaps and space for storage of personal items. Again sales rocketed as women started buying cars.
BA sales took off when Saatchi and Saatchi told them they were flying people not planes which had always featured in the ads with a timetable.
There are endless stories of companies increasing sales when they find a way to enlarge their market by changing the product or ads. Also there are others who aren't able to see the changes needed and sales decline M&S is an example plus all the retailers who have gone bust.