DavidofMersea
Well-Known Member
Dear Sir,
About three or four years ago, there was an item in Yachting Monthly about a stolen yacht. A reader spotted this yacht and it was returned to it's rightful owner.
This got me thinking, as Yachting Monthly has a worldwide circulation, a small item each month featuring a stolen yacht, would result in many stolen yachts being recovered. I put this thought on Scuttlebutt, and to my surprise there was a lot of support for this idea - but that was the last that was heard of it.
Sailing is our hobby and to us Yachting Monthly is just part of the sailing scene. But to you, as Editor, Yachting Monthly is a business, and it is your duty to your paymasters to increase circulation to a maximum.
When you saw this idea you may have thought that whilst such an idea may find stolen yachts, it would not increase circulation, and if this is your thought, may I respectfully disagree.
I believe that the motivation for reading such an item would be the same as that for watching the BBC's Crimewatch - a very popular programme which has been running for many years.
There are further reasons why a stolen yacht item would increase circulation. If priority were given to stolen yachts of Yachting Monthly subscribers, we would regard it as an effective additional insurance.
I am sure that Yachting Monthly would publish a follow up of yachts recovered as a result of the theft being published in Yachting Monthly, and I am sure that subscribers would feel good that "their" magazine, was helping to recover stolen yachts.
Such an item could be headed "No Hiding Place" for that is surely what it would be, because by it's nature, you cannot hide a yacht.
<hr width=100% size=1>
About three or four years ago, there was an item in Yachting Monthly about a stolen yacht. A reader spotted this yacht and it was returned to it's rightful owner.
This got me thinking, as Yachting Monthly has a worldwide circulation, a small item each month featuring a stolen yacht, would result in many stolen yachts being recovered. I put this thought on Scuttlebutt, and to my surprise there was a lot of support for this idea - but that was the last that was heard of it.
Sailing is our hobby and to us Yachting Monthly is just part of the sailing scene. But to you, as Editor, Yachting Monthly is a business, and it is your duty to your paymasters to increase circulation to a maximum.
When you saw this idea you may have thought that whilst such an idea may find stolen yachts, it would not increase circulation, and if this is your thought, may I respectfully disagree.
I believe that the motivation for reading such an item would be the same as that for watching the BBC's Crimewatch - a very popular programme which has been running for many years.
There are further reasons why a stolen yacht item would increase circulation. If priority were given to stolen yachts of Yachting Monthly subscribers, we would regard it as an effective additional insurance.
I am sure that Yachting Monthly would publish a follow up of yachts recovered as a result of the theft being published in Yachting Monthly, and I am sure that subscribers would feel good that "their" magazine, was helping to recover stolen yachts.
Such an item could be headed "No Hiding Place" for that is surely what it would be, because by it's nature, you cannot hide a yacht.
<hr width=100% size=1>