YM: Won't be doing that again in a hurry

Answer: Ditch Apple, apart from a freebie intro app to get onto their newstand. Ditch Zinio and develop your own s/w - shouldn't be beyond IPC's capabilities!
Result: More profit for IPC, less cost for punter.

Or am I being naive?
 
Spud1973 said:
Apple take a pretty hefty chunk of of the sale price and as mentioned you also have the the 20% VAT. They have complete and total control over the platform, and every time one of you guys buys one of their over hyped and technically inferior products you strengthen that position.

Advocates of open systems have long maintained the view that in reality you do not own the devices, what can and can't be run on them is dictated to by Apple, there are no other channels. They exert far more restrictions and manipulations of the market place than Microsoft ever did, certainly once Microsoft had been declared a monopoly and it's anticompetitive nature was proven in courts they would never have been able to get away with what is currently going on.
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That may all be, but in this particular instance it's got nothing to do with Apple.

Sony tablet - running Google Android - bought YM copy through Zinio.
 
dk said:
Answer: Ditch Apple, apart from a freebie intro app to get onto their newstand. Ditch Zinio and develop your own s/w - shouldn't be beyond IPC's capabilities!
Result: More profit for IPC, less cost for punter.

Or am I being naive?
Click to expand...


Apple is certainly a good distribution channel and they have good products and an excellent user experience, it is the monopoly and restrictive practices that is bad for the publisher and bad for the consumer (in the long run).
 
dk said:
Answer: Ditch Apple, apart from a freebie intro app to get onto their newstand. Ditch Zinio and develop your own s/w - shouldn't be beyond IPC's capabilities!
Result: More profit for IPC, less cost for punter.

Or am I being naive?
Click to expand...

And how would we distribute it ? We come in for too much criticism for lack of avaiblilty of the print version and you are suggestion dropping two of the biggest global distribution channels ?

As I said earlier on in the not too distant future it will be available on other platforms outside of apple and zinio.
 
IPC media is part of TimeWarner for a decade now?
Someone somewhere has made the decision to distribute all these mags thru the new bigboys like Apple rather than use or build an in-house model? One wonders if the biz rates of Apple Zinio etc are negotiable in the longer term by volume of sales?
 
Blueboatman said:
IPC media is part of TimeWarner for a decade now?
Someone somewhere has made the decision to distribute all these mags thru the new bigboys like Apple rather than use or build an in-house model? One wonders if the biz rates of Apple Zinio etc are negotiable in the longer term by volume of sales?
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Indeed we are but can you please tell me what we are supposed to be building?

Apple and Zinio are distribution channels as are Amazon, Barnes and Noble etc?
 
OR4751 said:
Something like this or this perhaps?
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erm no? they are Apps which we have? and they are for sale through the same channel as us. I think people are getting confused between apps and distribution channels. We build our own apps and use the channels to distribute them.

To add, they do of course have more functionality and some of our titles are interactive but the main objective for our apps is to have the same content and pix as appears in the magazine but presented in a different way, digital.

Cheers
 
Re Richard
I am not a media techie but it seems 'odd' to my untutored eye to give away the profit to a third party ( instead of seeing digital as an opportunity to integrate vertically bits of the supply chain) .

But I don't know how much it costs to set up something like R Murdochs 'Portal' on the scale of IPC or indeed TW.
Nor how to attract new business to the mags digitally other than googlenudging and of course these erstwhile forums?
Does Apple and Zinio actually bring in a new generation of custom( I realise you can't say).
All just me musing, like
 
Blueboatman said:
Re Richard
I am not a media techie but it seems 'odd' to my untutored eye to give away the profit to a third party ( instead of seeing digital as an opportunity to integrate vertically bits of the supply chain) .

But I don't know how much it costs to set up something like R Murdochs 'Portal' on the scale of IPC or indeed TW.
Nor how to attract new business to the mags digitally other than googlenudging and of course these erstwhile forums?
Does Apple and Zinio actually bring in a new generation of custom( I realise you can't say).
All just me musing, like
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Apple, Zinio, B&N, Amazon, give us a global audience that gives the reader immediate access to the magazine they want to read.

No other outlet will do that, put simply its our WHS / Newsagent to the world.

To set up our own distribution channel would be like opening a chain of IPC newsagents throughout the world which of course in not viable.

Cheers
 
Richard Shead said:
To set up our own distribution channel would be like opening a chain of IPC newsagents throughout the world which of course in not viable.

Cheers
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Not really a sensible analogy, a digital distribution system is not quite as complicated as a few thousand physical shops.

How come my local school can email it's brochure with rich content, magazine style?
 
Richard Shead said:
erm no? they are Apps which we have? and they are for sale through the same channel as us. I think people are getting confused between apps and distribution channels. We build our own apps and use the channels to distribute them.

To add, they do of course have more functionality and some of our titles are interactive but the main objective for our apps is to have the same content and pix as appears in the magazine but presented in a different way, digital.

Cheers
Click to expand...

The Times and Independent (I'm sure there are others) apps allow you to read/download their products.
If there is a YM app that lets you do the same, please feel free to point us to it.
The only YM app I could find in the Android Store is a forum reader.

Confused?
 
Ah ok, thanks. That sort-of makes sense, but.....but why are we still likening digital distribution to hard copy distribution systems with which mag and newspapers grew up? I guess that is where i fail to see the real technical challenges involved.

Third party distributors must be good If by using ( paying for) distribution you demonstrably get potential new customers browsing and a wider 'by chance' or 'one off' appeal and new subscriptions a bit like people wandering in to WHS when bored and it's rainy at lunchtime..
Murdoch's centralised server does all of that and collects the monies and powers the whole shebang though? :confused:
 
OR4751 said:
The Times and Independent (I'm sure there are others) apps allow you to read/download their products.
If there is a YM app that lets you do the same, please feel free to point us to it.
The only YM app I could find in the Android Store is a forum reader.

Confused?
Click to expand...

Not as confused as I am? what do yo mean forum reader? you should be able to buy YM through Zinio? and in time you will have a bespoke YM app across all android platforms shops?
 
Lazy Kipper said:
Not really a sensible analogy, a digital distribution system is not quite as complicated as a few thousand physical shops.

How come my local school can email it's brochure with rich content, magazine style?
Click to expand...

You have lost me now? what do you mean about your school emailing? all digital mags are exactly the same as the print version and are adapted across many platforms which give you content magazine style?

I was using the analogy it to try and explain why we do not have our own digital distribution channel?

Am I correct in thinking that some are suggesting that we create our own "app" store across all platforms and reach a global audience? if you are then please tell me how we do this, how much it will cost and will we have the same reach as the Apple store has for example? I feel we are entering blue sky thinking here....
 
Blueboatman said:
Ah ok, thanks. That sort-of makes sense, but.....but why are we still likening digital distribution to hard copy distribution systems with which mag and newspapers grew up? I guess that is where i fail to see the real technical challenges involved.

Third party distributors must be good If by using ( paying for) distribution you demonstrably get potential new customers browsing and a wider 'by chance' or 'one off' appeal and new subscriptions a bit like people wandering in to WHS when bored and it's rainy at lunchtime..
Murdoch's centralised server does all of that and collects the monies and powers the whole shebang though? :confused:
Click to expand...

I dont get the bit about Murdocs centralised server? the app is free (through the stores, apple etc) but you still have to buy the subscription that will be subject to Apple taking their cut? It no different to ours?
 
OR4751 said:
YBW Forum reader



And we've come full circle. :rolleyes:
If, like The Times and The Independent, IPC distributed it's products through an in-house developed app it could cut out the middle man and hopefully offer its product more cheaply to its readers.
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We do publish our own apps we just choose to do them the same as the magazine so you get like for like, its no different from any of the apps you describe above? they all go through the middle man?

The middle man (the app store) is just the vehicle to distribute?

To add I have never seen that forum app before, looks like someone has developed it and stuck it in the app store.
 
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