YM back issues at £10 each?

beancounter

New member
Joined
28 Feb 2003
Messages
1,334
Location
Cambridge
Visit site
I was looking to buy a few back issues of YM. On reading the info in the mag, it seems that I would have to pay £10 per copy. How can a charge of roughly 3 times the cover price be justified? (I've bought back issues of other boaty and non boaty mags in the past, and would have expected a small premium). Given these are presumably left overs from the print runs, and thus a sunk cost (no pun intended), surely any marginal income would be a bonus?

Confused of Cambridge

<hr width=100% size=1>Fabricati Diem, punc
 

andy_wilson

New member
Joined
16 May 2001
Messages
2,716
Location
S. Yorkshire / Devon
Visit site
Devils Advocate

Distributing a monthly magazine must be a piece of cake. Print X00,000, send several 000 to each wholesale distributor, a batch to the subscriptions agent and save some for the inevitable back order requests that come in a month, a years or a decades time.

Then the trouble starts. Do you calculate a price based on the amount of time you have stored it for the person who now wants it, how much has the capital employed cost you, how much were the storage charges?

Worse still the idiots who worked out a cover price based it upon a known circulation figure through wholesale channels so the distribution costs have now rocketed into outer space. Now you have to answer the phone or process a request, including taking a payment for EVERY SINGLE ONE that you sell, stick it in a wrapper and pay postage too.

You think a tenner is too much? Go figure as they say in the States. Any beancounter worth his salt would think twice about taking that sort of business on, particularly as it means dealing directly with the general (though boating) public, who always whinge about price.

Marginal income would result in a loss. Cheaper to send them to recycling and let those who want back orders take a chance in the small ads.

<hr width=100% size=1>
 

BrendanS

Well-known member
Joined
11 Jun 2002
Messages
64,521
Location
Tesla in Space
Visit site
Re: Devils Advocate

Peeps don't understand the overheads in this sort of thing. It's kept on as a service that must pay it's own way (of sorts), yet complaints if that service is supplied
I suspect that it''s small money earner or just about pays it's own overheads, but is something that many magazines would drop at a moments notice if not for customer service type ethics in general. It's certainly not what pays for publishing the magazines

<hr width=100% size=1>Me transmitte sursum, caledoni
 

jamesjermain

Active member
Joined
16 May 2001
Messages
2,723
Location
Cargreen, Cornwall
Visit site
This service does appear expensive for the reasons Andy Wilson has described and the price does, of course, include postage and packing.

However, many people store back issues of YM in attics and under beds for years. We often get letters from people wondering if there is any value in them. The answer is 'probably not'. So a post here asking for specific issues is likely to find you what you want for the cost of postage or collection

<hr width=100% size=1>JJ
 

DougMacArthur

New member
Joined
7 Jul 2004
Messages
9
Visit site
I still have about 200 YM's available at 10p each donation to RNLI. I live in Fowlmere, so not far from Cambridge even if you are confused. Also 170 YW & 176 PBO. £80 the lot (to RNLI) + £10 for 25 or so magazine boxes. PM or direct email to Doug.MacA@tesco.net

<hr width=100% size=1>
 
Top