Yachting World pole Editor response

[falcon5]

Hi
i sent my email to the editor of Yachting World, his reply appears to me that my subscription money is no longer required, out of interest his reply is below, the pole numbers was low at 85, but that was 15% of those who viewed it, and as it ended on the second page of the forum quite quickly, I think the numbers were good. any way i was only trying to help them consider improving their quality, and any advertising is meant to be good, <span style="color:blue"> Thank you for your interesting e-mail. Yes I saw your poll and the results.
I believe that the total number of respondents was 85. Every month I take a poll of around 10,000 UK magazine buyers and the current trend is around +6% year on year, somewhat better than Yachts & Yachting (around ­ 20% currently).

I note your comments about advertorials. We do carry a few which are clearly labelled as such to avoid confusion. But I should point out that these are not part of the regular editorial pagination which averages 96 pages a month, which is outstanding value compared with any of the other magazines you mention.

However, you are free to make your own choices and if YW no longer suits you then you should cancel your subscription if you wish. I know that we are producing an editorially independent, world class magazine and can live with that.

Regards


Andrew Bray
EDITOR
Yachting World </span>

<span style="color:blue"> </span>

 

[Cornishman]

Gosh! And to think he used to be at YM.
We got lots of Poles down here - mostly working as dentists or taxi drivers.

 

[Koeketiene]

[ QUOTE ]
I know that we are producing an editorially independent, world class magazine and can live with that.


[/ QUOTE ]

ROTFL /forums/images/graemlins/laugh.gif /forums/images/graemlins/laugh.gif /forums/images/graemlins/laugh.gif

 

[Malcb]

[ QUOTE ]
I know that we are producing an editorially independent, world class magazine and can live with that.


[/ QUOTE ]

He certainly knows the right 'buzz words'. I stopped my subscription over 3 years ago.

 

[alldownwind]

Of course he's happy if his sales are growing at 6% pa. All his indicators are telling him he's doing the right things, and I expect his MD is pretty happy too. Could have been a little more tactful in his response, I think, though, but we can't expect everyone to respond as constructively as forumites always do. /forums/images/graemlins/crazy.gif
Anyway I haven't read a YW for years and probably don't want to, I'm sure I'm not in his target market.

 

[Sans Bateau]

[ QUOTE ]
Every month I take a poll of around 10,000 UK magazine buyers and the current trend is around +6% year on year

[/ QUOTE ]

Every so often I get a call from some call centre, trying to sell me a sub for YW at some ridiculous knock down price. I suspect that every one who subscribes to YM will get the call. So how many take up the offer?

Now if my calculator is working properly 6% of 10K is 600. Wow! So he's nearly sold all his overs from the print run /forums/images/graemlins/frown.gifbig deal.

 

[Richard10002]

[ QUOTE ]
Gosh! And to think he used to be at YM.
We got lots of Poles down here - mostly working as dentists or taxi drivers.

[/ QUOTE ]

Plumbers, joiners and plasterers in Manchester. Taxi drivers mainly of Indian/ Pakistan origin, dentist and assistant - cute!

On the topic, he will have an eye on the magazine content and will have certain targets in terms of adverts v content. I'm sure he is right, and that we just perceive the opposite.

I used to buy all 4 mags, (YW, YM, SW, PBO), whenever I saw them, but stopped buying YW ages ago - it bears no relation to me and what I do, or even aspire to.

It might be interesting to go back through the past 12 months mags and chart editorial v advertising, both in %age and number of pages. At least we would know for sure.

Although I'd bet the mags have these details in a database going back years.

 

[Guest]

[ QUOTE ]
[ QUOTE ]
We got lots of Poles down here - mostly working as dentists or taxi drivers.

[/ QUOTE ]

Plumbers, joiners and plasterers in Manchester.

[/ QUOTE ]
The point being?

They are also doctors and surgeons... The doctor who saved my father was Pakistani. And the doctor who just saved SWMBO's eyesight is Polish.

 

[Richard10002]

Sorry if I offended... just a bit of jest, continuing the play on words begun by Cornish, based on the misspelling of the word poll, as pole.

It certainly wasnt meant to be a go at the Polish.... or the Indians, or The Pakistanis.... just a bit of fun.

 

[Richard10002]

i.e. there was no point??

 

[Guest]

No probs, no offence. I just don't like seeing stereotypes reinforced. Of course it's true there ARE loads of Polish artisans etc. in the UK at the moment. But I keep hearing around the UK comments that show that people rather look down on them, which I find irritating. And people tend to forget that NHS hospitals etc. rely heavily on doctors from Eastern Europe etc. I don't know whether or not British doctors fear the competition or welcome the help, it would be interesting to know.

Meanwhile, Krakow is beginning to be overrun by Brits...

 

[Danny Jo]

I like a man who says what he thinks. So many others would ask their PAs to print off the standard obsequious grovel.

My take on PBO, YW and YM is this. They are pitched at different disposable income levels primarily for the benefit of advertisers. Those flogging boats costing 200 K plus don't want to waste money advertising to those who can only scrape together a 5 K annual boating budget.

So: YW - for those on incomes from 150K plus (and a great many others counting on a lottery win);

YM - for those on incomes from 50K - 149K (and a great many others counting on a lottery win);

PBO - for those on incomes from 20K - 49K (and a great many others counting on a lottery win).

[Note to Listmaster: please can we have a smiley with a tongue in its cheek.]

 

[sailorman]

read ( well some of it ) "Zeilen" magazine from Holland this w/e /forums/images/graemlins/grin.gif /forums/images/graemlins/grin.gif
the british yachting / boating press would benifit from doing the same (imho of course ) /forums/images/graemlins/blush.gif /forums/images/graemlins/blush.gif

 

[Guest]

Personally I liked it when YW seemed to go through a phase of publishing lots of articles about long distance cruising, and smaller boats, as well as big yachts/racing. At the time it struck me as one of the most interesting of the magazines, and I bought it for a few months. The trouble was then that half of it was intensely interesting (to me), the other half not at all. So it seemed to be schizophrenic and appealing to two entirely different types of reader who probably wouldn't be interested in the other half of the mag. I wondered at the time whether it could sustain it and would tip towards either one readership, or the other.

Then it seemed to move back to ocean yacht racing etc., which it had been originally, so I stopped buying it. I sometimes wonder how many people really are interested in ocean yacht racing, and how big the market could be. But perhaps as the glossiest, and with the most spectacular pictures, of the mainstream yachting mags they must appeal to the "coffee table" market - receptions of corporations, that sort of thing, rather than cruising sailors with muddy boots, and probably isn't the kind of person who spends much time on Scuttlebutt.

I like the way it's put together, the quality of the writing, the quality of the pictures are great. It's just the subject matter that usually stops me buying it! But that's a commercial decision for the editors/publishers to decide which market to target.

 

[Cornishman]

Does there always have to be a point? I was merely indulging in a gentle leg pull about the spelling.
As it happens I am old enough to respect Poles and Czechs as well as Free French and fliers from the old Empire and Commonwealth for what they did for us piloting Spitfires and Hurricanes in the Battle of Britain. As far as I am concerned they are all welcome here to do the work our lot are either too idle or too thick to do.

 

[Richard10002]

Likewise

 

[Porthandbuoy]

[ QUOTE ]

YW - for those on incomes from 150K plus (and a great many others counting on a lottery win);

YM - for those on incomes from 50K - 149K (and a great many others counting on a lottery win);

PBO - for those on incomes from 20K - 49K (and a great many others counting on a lottery win).



[/ QUOTE ]

Not forgetting CB- for those on benefit, to those with incomes > 150K (and one or two who HAVE won the lottery)

 

[Guest]

Sorry, perhaps I'm over sensitive because I heard a lot of rather snide comments (I don't mean anything on this forum) made on the subject recently, and the stereotypes begin to jar - it doesn't help that there is a certain amount of truth in them!

 

[Sgeir]

Hmm, the Lounge?

 

[[3889]]

So what do folk on less than 20k read? This? /forums/images/graemlins/grin.gif