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If they gave all their content away in the digital format

- distribution costs next to nothing

would this make you more likely to pick up a copy of the magazine at a station or ask for a subscription?

would you turn your ad blocker software off so that they could earn some money from the digits?

Dylan Winter -

"Britain's leading marine digit herdsman"

No it wouldn't, personally I prefer digital media.

They way of the future is that content will be read more and more digitally. Kindle's and ipads are just the start. Proper e-paper has already been invented and its just a matter of time. That will convert many who do not want a special device.

So, making it free is not the route.

The advertising model is inevitable. In the future I think the reverse will happen. We will pay to turn off the ads.
 
turning off the ads

No it wouldn't, personally I prefer digital media.

They way of the future is that content will be read more and more digitally. Kindle's and ipads are just the start. Proper e-paper has already been invented and its just a matter of time. That will convert many who do not want a special device.

So, making it free is not the route.

The advertising model is inevitable. In the future I think the reverse will happen. We will pay to turn off the ads.

I agree - digits will - and do - rule the world

as fopr turning off the adverts

I wonder if it would be possible to stop adblocking software

I assume that it would be impossible

in which case we will end up with this sort of marine horse manure

http://thesunovertheyardarm.com/

it is about a couple who are being paid to makepretty awful promo videos about American sailing schools and go-pro cameras

as close to content free as you can get

Dylan
 
http://thesunovertheyardarm.com/

it is about a couple who are being paid to makepretty awful promo videos about American sailing schools and go-pro cameras

as close to content free as you can get

Dylan

That was awful, I thought this stuff was just fiction, loaded with adverts, the fact that it's real ...... Would anyone actually take it seriously and be influenced by it? Horse Manure is too tame by far. It's the antithesis of everything that I believe leisure sailing stands for.
 
YM free

Another silly question:

If I download the app will I still get the paper copy also. I prefer digital, SHMBO prefers paper?
 
terrible

That was awful, I thought this stuff was just fiction, loaded with adverts, the fact that it's real ...... Would anyone actually take it seriously and be influenced by it? Horse Manure is too tame by far. It's the antithesis of everything that I believe leisure sailing stands for.

there is a pretty slick marketing operation behind this idea

http://thesunovertheyardarm.com/

a bit over-slick perhaps

but with a just the tiniest bit of satisfaction I note that a film of an ugly bloke unboxing an outboard has got more hits than their opener

http://www.youtube.com/watch?v=Sc6gTU6tXyE

assuming hits count for anything at all

D
 
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