Who looks at google ads?

[Saddletramp]

Cheers Dave and Ned. V Helpful.
I have one technical query. I started off with a low bid, and every day I see some of my keywords are inactive. I have increase the bids several times. I am confused as there are only a max of about 4 ads and I only want to be on the bottom. So why should the keywords become inactive and require a higher bid?

pS i have the analytics set up now. That is v interesting.

 

[Neddie_Seagoon]

Typically keywords become inactive because they don't get sufficient clickthrough rate so Google assesses them as being irrelevant to the search. Don't know of other reasons.

 

[Saddletramp]

That would make sense. However, it always say the bid has to be increased. I thought the bid was for when there was competition and you want to nearer the top. I would have thought that with only a few ads it would remain fairly static.