Who looks at google ads?

Whats lots? 50% of people who use google.
I must confess I never have a lot of time for them. I am using them for ads now though.
 
What ads?

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Everyone sees different things on the internet these days, as people are served different personalised web pages and even ads depending on where they are, what they are searching for, and how many page impressions the advertisers have paid for.
 
Well done you are so good at this stuff.
I take your point. I have just started using them and I am obsessed with how many impressions I get and which key words perform best.
Just wondered what the general consensus is
 
I didn't do anything special, just did a search, and on this occasion had no adverts served. Another time I would possibly get adverts served.

If you pay for ads with words which are searched freqently, you will use up you allowance of served ads very quickly, so you need tomake sure the words you want ads served on are quite specific.

Have you looked at google trends to see how key words are searched upon. Corroded anodes doesn't register, so probably a good advertising keyword combination, but sex would not be

http://www.google.com/trends?q=sex&ctab=0
 
The corroded anodes bit was thong in cheek.
Just that I seem to get silly ads come up when I search, yet I am lining googles pockets (if googles have pockets)
 
Stick your keywords into google trends, then you can see if your words are specific, or produce vast numbers. If the keywords produce huge numbers, then you need to rethink. If the keywords produce no graph, then it is probably a good combination that will target audience quite specifically.

I'm well above average in using search engines, so probably not best placed to comment on value of google ads. If I'm searching, and the ads show something that looks interesting I'll take a look, but more often I find what I need myself. Some ads I'll look at immediately as they are perfectly targetted, and saves me searching. Crucial are very good at this for memory upgrades etc. though they would seem to have a huge budget as they appear on just about every memory upgrade search you do.

They must pay for UK based advertising, and do very well just after Xmas each year in search terms
http://www.google.com/trends?q=crucial+memory&ctab=0
 
That worked. My key words are not showing . Unless I put in yachts for sale, that had loads. Bit of a worrying fall off since 2004 though with 08 the lowest by far.
 
One tip make sure you dont go on google affiliates otherwise you will end up paying for your add to be on useless barely connected sites,
If your are really interested there are some sites out there that will give you stats from every click on your site and detect abuse of your ads
Good Luck
Ps i run a very succesful campaign with them
 
Google want to move toward making searches more specific to your history. For example, if people search on the keyword 'cricket' one wants to find out about insects, the other about a colonial sport.

By the way, to make the numbers work for you, don't bid on the keyword 'yachts', but bid on 'moody 38': the more specific it is, the lower the bid, and the more targeted the visitor.
 
I know a disk duplicator (CD's and DVD's) who swears by it. It's a narrow vertical market which makes it easier. He spends £X,000 on it and possibly as few as 1 in 500 clicks goes to a sale but it works for him.
 
I think it was about £35K he spent from which he generated sufficient profits. I think it was about 10% of his costs but compared to other ways of advertising and the extra cost of prominent premises etc he thought it a good deal. You have to be very direct with your thinking and work the percentages. If you start thinking each click is money out of the window you're heading for a nervous breakdown. You need to evaluate the responses and ensure every click has the maximum chance of succeeding.
 
I work on the internet part time, google ads can generate good sales for you BUT as your example shows it's all about supply and demand. e.g. who in their right mind would be selling corroded anodes and thus be paying google adwords for selling corroded anodes? It's also about what ads are showing at what times of day, and who is prepared to pay what.
Google did an adwords reshuffle 6+ months ago taking some keywords from $0.25 to $5, this has changed the ad market significantly, as an advertiser you are now far better bidding on phrases rather than individual keywords. Hope this helps
 
I help a business client with their business and they have become expert at using these adverts. Google run a 'university' to teach people how to get the best out of them, and if you put in the time you can get fantastic results by having loads of adgroups so you can tailor the ads more closely to the search terms etc.

The better you get at them, the less you have to bid to get to the same position.

Incidentally, my contribution is to help them set their prices for selling on the web. I have developed a piece of software that predicts the correct price for them to sell at to maximise their profit, by measuring the demand elasticity and modelling the effects. Powerful stuff, and it's made them a load of money.
 
My main work website comes up as #1 on google for some very generic terms related to our products, so arguably we don't need to use Google Adwords, but nevertheless we do - we have several dozen campaigns running managed by a specialist who analyses click-through rates, call to action responses etc. to balance the keyword bid costs against the actual leads we get and so on..

Despite being #1 on the natural search for the obvious searches that people might make for our type of products, Google Adwords still accounts for c. 70% of our website traffic, and we never bid for the top slot on the adverts, we try to be around 3 - 5 in the adwords list to keep the cost reasonable.

IMO the most cost effective advertising we buy. We take all sorts of ads in specialist journals, and some full page ads in national dailies from time to time, but the thing about Google is you get in front of the punter when they are actually looking for something, whereas pretty much all print advertising is just "awareness" and brand placement, you don't know that you're hitting the punter when he's thinking about buying.

If you want to know how effective your advertising is being, and how much traffic it brings to your sites, Google Analytics is excellent.
 
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