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Deleted User YDKXO
Guest
Firstly Yellowfin is completely unproven in any commercial application so I don't think the likes of Volvo are losing any sleep over it. Secondly you underestimate the strength of the commercial relationship between the big boat builders and the big engine manufacturers. Boats are designed around a specific engine and drive package and you cannot simply slot in another package without significantly changing the design of the boat. Secondly, boat builders are tied in to long term purchase deals on engines and drives which may run for years. Thirdly and perhaps most importantly, boat builders are not going to risk their reputation on unproven technology without it being backed by a pretty serious company behind it. If IPS takes off, it will be partly because it is backed by one of the biggest players in the market, Volvo. If IPS had been brought to the market by, say, Perkins, it would never have stood a chance and, similarly, Yellowfin won't stand much of a chance with a VW engine behind it. What they need to do is to licence or sell the technology to the likes of Mercruiser or Volvo but thats going to be difficult when they have their own drive products. The world is littered with great products that failed because the marketing was'nt right