Twister (Front Cover) Sailing Today

[Roach1948]

Just popped down to the newsagents to get the morning papers and saw Sailing Today with a lovely classic Twister on the front cover - could not resist (Sorry IPC). Got back home to find there is ZILCH written about the Twister and felt well and truly duped! I really get annoyed when magazines trick us like that.

Obviously ST's readership are mainstream AWB and not classic boat enthusiasts, so why use such an image and NOT write an article about it? OK I appreciate its marketing technique, but does it not also prove that ST believe that an image of a lovely classic subliminally appeals to the repressed aspirations of the AWB crowd?

 

[grumpydog]

I quite agree (well I would...). You won't catch us putting a second-hand Bavaria on our cover, then writing about Jolie Brise inside!

 

[Peterduck]

Yes, I'v also been caught like this , so now I always have a look inside at the article. Many times I find that if there is one there, it might be just one or two pages of lightweight froth, telling me nothing at all that I didn't already know, and to which I could have added a whole lot. At least CB articles have some substance to them.
Peter.

 

[Lakesailor]

"Beer. The Story Behind the Head"

It was just froth.

 

[Strathglass]

A bit like the article about auto-pilots in the same issue.
It was really an article about a limited range of £3k+ up-market built in units with a few scant referances to the tiller pilots which most us use.

 

[Roach1948]

I do try and have a quick browse before I buy but only when I am in a large WHSmiths in London. When up at the boat (Suffolk) I never dare peek inside a mag; newsagents up there tend to give you rather judgemental looks - specially if you combine that with a purchase of the Guardian!

 

[Lakesailor]

Bugger the newsagent's opinions. He probably watches football and eats frozen pizzas.

(Dives for cover)

 

[hannahman]

I'll always have a quick flick through first, though I have been caught out also, for example, when I too thought the boat on the cover (in this instance a Hillyard) was going to feature inside, but I couldn't check as the magazine had one of those cellophane wrappers on, but I bought it anyway! /forums/images/graemlins/frown.gif

Doug

 

[Lakesailor]

Cellophane wrapper. Huh! what don't they want you to see?

 

[Peterduck]

A local insurance company which specialises in boats has a magazine for its suckers[ sorry, customers]. The cover invariably shows a huge plastic gin-palace with bikini-clad girls, which I feel accurately describes the company's target demographic.
Peter.

 

[keelbolts]

It's simple. You don't sell magazines with pictures of ugly boats on the cover. Therefore, if your mag is about ugly boats you have to put a pretty boat on the cover even if it's not inside. Each month I am entertained by the number of wooden boats on magazine covers.