Carolwildbird
Well-Known Member
They are now £6.95! That's extortionate. They were £3+ something last year - even then expensive for a pdf copy.
They are now £6.95! That's extortionate. They were £3+ something last year - even then expensive for a pdf copy.
Reprints are a nice little sideline for magazine and journal publishers but they do carry overheads and there aren't many economies of scale in tracking down an article in a ten-year-old edition of PBO and selling one copy to a customer.
Try to think of it in the context that if they didn't make money from reprints, they'd either have to increase their cover prices or charge their advertisers more - neither of them a winning strategy in the current market.![]()
Reprints are a nice little sideline for magazine and journal publishers but they do carry overheads and there aren't many economies of scale in tracking down an article in a ten-year-old edition of PBO and selling one copy to a customer.
Try to think of it in the context that if they didn't make money from reprints, they'd either have to increase their cover prices or charge their advertisers more - neither of them a winning strategy in the current market.![]()
As for winning strategy in the present climate just remeber that 5% of something is worth a hell of a lot more than 100% of nothing, and at least from me 100% of nothing is what they are getting
Maybe they should try putting some "reprints" into the current issues, then maybe there would be something worth reading. I have found that the quality (not talking quantity, as I realise there aren't so many advertisers at the moment) is getting pretty dismal of late.
Still, it is the way I get my "fix" when away from home and other than ST, there's not much choice.
There is a cost associated with the scanning and indexing but after that it is just maintenance of the database; can't see it happening with YM though.
Indeed there is a cost, and there's the rub - presumably IPC are trying to recoup some of the (probably quite considerable) up-front costs of digitisation. I also think the business model is rather different to that of a journal publisher, where there is a regular need for students and researchers to order reprints, whereas with YBW it's probably just an occasional request from an individual.
I'm not particularly trying to defend IPC, as they have considerably more money than I do, but it's not as simple as some Hon. Members think!![]()
Indeed there is a cost, and there's the rub - presumably IPC are trying to recoup some of the (probably quite considerable) up-front costs of digitisation. I also think the business model is rather different to that of a journal publisher, where there is a regular need for students and researchers to order reprints, whereas with YBW it's probably just an occasional request from an individual.
I'm not particularly trying to defend IPC, as they have considerably more money than I do, but it's not as simple as some Hon. Members think!![]()
No one disputes there is not a cost, rather the suggestion is that the model IPC are using to try and recover those costs may not be firstly effective and perhaps more importantly may impact on the perception of IPC amongst it's potential customer base.
As for the costs of digitisation, this is now a service indutry in it's own right and is certainly for us a pence per page excercise. It is also a one off charge, and all of the more modern stuff will be in electronic format any way. In fact the costs of digitisation would more properly lie within their archiving function and in may companies is considered more than self funding through the savings in both storage and archive maintainance. So perhaps they should have considered reducint the price rather than increasing it. Reducing may well also increase revenue as well. At 50 p I would probably still be in the market for old articles, at £7 I am not.