Sunseeker ....

We have already seen a sharp drop off in sales at Fairline, so it's not unreasonable to assume this may be industry wide. As with any industry if the market weakens then there is likely to be some contraction in output, I have heard of some high discounting by Princess this year, maybe they were trying to maintain market share? Not surprised that the number crunchers are looking closely at the cost base.
 
I guess regardless of the uk economy improving, the global market (which given the size of the average sun seeker is key) is still struggling and could be heading down again.
 
I guess regardless of the uk economy improving, the global market (which given the size of the average sun seeker is key) is still struggling and could be heading down again.

The customer base for Sunseeker products hasn't been affected by the global markets.

The sort of people that can afford boats over £3'000'000 still have plenty of money in the bank. The people affected worse by any financial down turn are those of us that buy boats between £30'000 & £1'000'0000. This is largley due to lack of affordable finance.
How many financial companies now lend to the leisure marine industry? Lombard, HSBC won't touch you unless you want to borrow £500'000 upwards.

Sunseeker are cutting jobs to increase profits and will despite Sunny's claims eventually move production to a lower cost based country
 
Lombard said:
Irrelevant now as HSBC have pulled out of Marine but their minimum was £100k advance and you already had it be a HSBC account holder.

I wondered how long it would be until they started laying off. I wonder when some models will be built in China?
 
Irrelevant now as HSBC have pulled out of Marine but their minimum was £100k advance and you already had it be a HSBC account holder.

I wondered how long it would be until they started laying off. I wonder when some models will be built in China?

Apart from Lombard who else is in the Marine finance market in the UK?
 
I wondered how long it would be until they started laying off. I wonder when some models will be built in China?

The Chinese are funny buggers, they don't rate anything built in China and love all things European so IMHO opinion there's no way they they will move any production to China. I suspect the redundancies are down to slow sales, particularly overseas. Does anyone know how good or bad SIBS was for SS?
 
The Chinese are funny buggers, they don't rate anything built in China and love all things European so IMHO opinion there's no way they they will move any production to China. I suspect the redundancies are down to slow sales, particularly overseas. Does anyone know how good or bad SIBS was for SS?
I wouldn't be so sure. Ferretti has been owned by a Chinese co for several years and Ferretti boats are being assembled now in China for the Chinese market. Its a short step from that to exporting Chinese built Ferrettis back into Europe. Its happened in other industries. Don't forget also that China already has a history of grp boatbuilding (eg Nordhavn) so building Sunseekers shouldn't be beyond them. Yes I suspect that the redundancies are down to poor sales and a desire by the Chinese owner to start getting a return on his massive investment
 
I'm not convinced that it will be significantly cheaper to build in China. Labour costs on the east coast are not much less than European. Big savings will be on transport. How much to ship a 25+ metre boat to EU from China? £100k +? Taiwan costs are same as UK/EU. Local build really makes sense where you have penal import duties, like Brazil, where Snazi are now building.
 
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