Spot the boat builder

MapisM

MapisM

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I think that "luxury" is accessibility to scarce goods.
Owning one of our boats means owning the luxury.

The latest challenges from Luise inspired me a new context.
Don't miss your opportunity to win a virtual mars bar!

PS: comments on the sentence itself are also welcome!
 
early morning before I go and count sheep, so...

Not too convinced about the scarce bit. To a land in famine, a cup of water and handful of maize is a luxury. If I were buying a big boat, I'd prefer not to hear about "scarce", but rather something like exclusive.

If someone is buying a big boat, they know that luxury is an established part of the deal BEFORE they buy it. Control over the amount of luxury or the type (e.g. electronics or water toys) is a buy-in point.

The second "owning" seems to be redundant and a bit of a duplication of print area. Praps "live" or "know" or "drive"

"Boats" - perhaps not the word that big mobo owners best use to refer to their devices. I'd use the brand name of the boat, to reinforce the association of the brand with the idea of "luxury".

The first "Owning" seems too passive. People DO things in big mobos; drive, arrive, party, relax, ....

Don't much like the "one of" either; sounds like a production line of Ford Fiestas (Ghia version). I'd want uniqueness, exclusivity for my money.

so


Drive / Live Absorivetti
Experience the exclusive

(Takes coat, decides to stick with farming) On second thoughts, off to talk to the moutons. /forums/images/graemlins/grin.gif
 
Blimey!

Did you read my mind, or what?
I thought along the very same lines when I heard that speech!!!
The sentence was in fact taken from a video where an executive of this builder presented a new boat.
And since you didn't even try to spot the builder - and nobody else did so far, either - I'll throw in a few hints.
Firstly, it's Italian. As it is the original sentence btw (but I'm pretty sure to have translated it accurately).
Secondly, it's one of those from which you would never expect such a poor communication.
Thirdly, the target customer for that new boat is very different from the football player or the movie actor who would spend megabucks just to show off (what else could the idea of "owning the luxury" imply?).
And last but not least, he uses the wrong arguments also in the rest of the speech, and he also has something of a messianic attitude, though of course that's not evident from the final sentence above.

Ok, I also guess that the virtual mars bar wasn't such an appealing prize.
So, the spotter will also win a link to the video I'm talking about.
Aside from the poor speech, the boat is indeed very interesting and innovative.
C'mon, it's not so difficult....
 
Re: Blimey!

Nope, Riva doesn't match the third of my previous hints, does it? /forums/images/graemlins/grin.gif
Though I must say that you're not far, somehow.
 
Re: Blimey!

Naah, I said Italian builder, not dealer!
But you got it right re.the target customers of the boat that was being introduced.
 
Re: Blimey!

All right then, this is the one.
As I said, very interesting boat, aside from the wannabe hybrid propulsion, which is just a ridiculous gadget.
And since you mentioned Benetti, there's a similar clip on the same site, here.
The speech is also in Italian I'm afraid - definitely much more professional and serious than the previous one anyway.
All imho, as usually.
 
Re: Blimey!

hmm thanks Mapis
I dont agree the hybrid is riduclious ok it is far from perfect and is the start of something breaking new barriers
but I think we would hear more from this type of engines

whats innovative about the Ferretti Mochi hybrid, is that unlike other electrical systems it can just work on its own, without any fuel supplied engine or generator on, so that put it in front to other systems
 
Re: Blimey!

Actually, it's exactly that kind of hybrid (or wannabe hybrid as I called it) that is a nonsense, if you think about it.
Real hybrid systems can make sense on long range boats, but for totally different reasons: redundancy (=reliability) and scalability.
The full electric propulsion is just a marketing tool to present the boat as "green", whilst anyone with a pinch of common sense can understand that since the batteries rather sooner than later must be recharged, the overall emissions can't be lower than any other boat.
It's the hull which is very interesting, on the other hand - if it works as they say: faster displacement speed, great stability, capable to sit on her bottom, inherently efficient with double props...
In fact, I wonder why they focus on the two throttles gadget. That makes me suspicious about the real effectiveness of the hull, which on paper is far more interesting, and could really be a breakthrough in the design of long range cruisers. Maybe combined with a real hybrid propulsion!
I'm pretty curious to hear the first feedbacks about her upon sea trials.
 
Can someone explain Ferretti Group's branding to me please. Mochi 19 was a flybridge planing yacht, but same boat is also a Nuvari 63, and a Dominator. Then Mochi brand was used for retro lobster boats, and now long range displacement boats ??
 
[ QUOTE ]
Can someone explain Ferretti Group's branding to me please. Mochi 19 was a flybridge planing yacht, but same boat is also a Nuvari 63, and a Dominator. Then Mochi brand was used for retro lobster boats, and now long range displacement boats ??

[/ QUOTE ]

Mochi went bankrupt in 1999, I heard some stories officialy how that happened but I cannot say more, Ferretti bought the Mochi brand in 2000, obviously Ferretti was not going to remake its greater competitor doing the same boats, so they focused on traditional boats (lobster and now trawler, explorer influence)

about the Mochi 19 Sonic story goes like this
launched in 1996 (30+ sold under Mochi badge)
Nuvari which later become Dominator sold another 20 or so
model history is first rebadged Nuvari 63 in 2003 and later Dominator 64 (this has some small variations to the original 19 Sonic) of which most important is the different stern, with high low platform, but also the hull side on top, in the bulwark area is different, apart improvement in the interior
model was stopped in production this year, as nos is being replaced by Dominator 620, launched in 2006

Nuvari had Genmar involved with it along with some old Mochi management people, which then created Dominator on there own, apparently after some differences
Dominator is basically what the old historical Mochi stood for
Dominator was also a model name for an old Mochi I think 42

Hough hope that answer your question

I think for the hull, you are right it is the most innovative part of the yacht if it is as good as they say, but for normal people saying hybrid and no emmisions is much fashion
 
Your last paragraph summarizes perfectly my view on the new Mochi, that's exactly what I meant.

Re.houghn question about branding, afaik Ferretti was more interested in some production facilities of Mochi, rather than in the brand as such - which as you say would have been a duplication for them.
So, they "recycled" the brand to fill one gap of their range: the retro style boats.
Now, they used the same brand for the long range cruiser, which is definitely a different animal compared to lobster fast(ish) boats, but it is targeted to rather similar customers.
And it wouldn't have been consistent with any of their other brands anyhow.
I don't dare thinking what Riva customers would have thought, if their favourite brand would have been associated with a trawler - just as an example.
So, in my view the way Ferretti group used Mochi brand so far is rather consistent, after all.
One alternative could have been (as they did for Bertram) the acquisition of an already well established brand in this segment, but probably they assumed to be strong enough to build up on one of their existing brands.
Which might well be true, only time will tell.
 
Ferretti is very spot on, and really consistent with its brands
IMO it is the most consitent Group, not in only yachts but should be given an example to any Group having diverse brands in its portfolio

most important of there strategy is the seperate identity in each brand, with each one with its own unique designer

Ferretti, Ferretti Custom Line - Zuccon
CRN - Zuccon for the semi custom models, Nuvolari Lenard has done some if not all of the custom models
Bertram - Zuccon
Mochi - Victory for the lobster, Zuccon for Long Range
Apreamare - Victory for the Gozzi, Zuccon for Maestro
Pershing - Fulvio De Simoni
Itama - Marco Casali
Riva - Marco Micheli Italiana Officina Design

the only thing missing in the Ferretti portfolio is IMO a rib company now....
 
Yup, Aprea, now that you mention it.
That would have been a logic alternative for badging the new boat.
I wonder what drove the choice in favour of Mochi, maybe they just didn't want to involve Mr.Cataldo in the project...?
/forums/images/graemlins/laugh.gif
 
nah I dont think
I think it is more now that Aprea has made the choice with the Maestro, more then the long range

it would be interesting to see if the concept of the hybrid and maybe also of the hull in the future Ferretti will use also for the Navetta models
 
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