rafiki_
Well-Known Member
Difficult call really. The 35/38 and 42/45 hulls are great. Best in class IMHO. You could see a potential success built from these foundations.
Difficult call really. The 35/38 and 42/45 hulls are great. Best in class IMHO. You could see a potential success built from these foundations.
Portofino
Well-Known Member
Pink elephant in the corner - is lack of buyers -there are not enough people out there in the 35 -50 ftr market to support all the builders .( not just Sealine)
Look at the previously posted turnover figures .
Relocating to a perceived lower cost base country will only " save" labour costs .Most of quality components ,will have to be imported using the host crappo currency .This will offset any labour savings -sticker price will be lower ,but not that lower, to sell enough
At the relaunch boat show punters will hop from boat boat and will expect to see ,Lewmar anchor winch, vacufush bog, marine -air Aircon , and the usual Nav gear,
If they go cheap with home grown components ,then it all feels cheap and nasty and will fail to sell , or stunt sales .I suspect near the end ,build quaility may have suffered? .It stunted sales.
Last one I was on at a show in 2011 SoF was a new F42 and the cabin sole creeked / moved when you walked about,most off putting never got down to asking the price .
No bank is going to bankroll this reimergance in a low cost country
Sealines former market can not support the same level of sales volume.
Brand , - image and perceived quality , that what sells .
The one with the weakest fails before a builder with a stronger brand/ image
Nobody needs a boat it's a discretionary spend .
Knocking a few ££££ ( four figures) off the price will not help ,cos there are not enough peeps out there buying at the mo.
Look at the previously posted turnover figures .
Relocating to a perceived lower cost base country will only " save" labour costs .Most of quality components ,will have to be imported using the host crappo currency .This will offset any labour savings -sticker price will be lower ,but not that lower, to sell enough
At the relaunch boat show punters will hop from boat boat and will expect to see ,Lewmar anchor winch, vacufush bog, marine -air Aircon , and the usual Nav gear,
If they go cheap with home grown components ,then it all feels cheap and nasty and will fail to sell , or stunt sales .I suspect near the end ,build quaility may have suffered? .It stunted sales.
Last one I was on at a show in 2011 SoF was a new F42 and the cabin sole creeked / moved when you walked about,most off putting never got down to asking the price .
No bank is going to bankroll this reimergance in a low cost country
Sealines former market can not support the same level of sales volume.
Brand , - image and perceived quality , that what sells .
The one with the weakest fails before a builder with a stronger brand/ image
Nobody needs a boat it's a discretionary spend .
Knocking a few ££££ ( four figures) off the price will not help ,cos there are not enough peeps out there buying at the mo.
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oGaryo
Well-Known Member
Read this on the Sealine forum
petem
Well-Known Member
Did I read that Hanse are a potential suitor? From the little that I know of them (i.e. that they're operate at the lower end of the sailng yacht market and build good value boats) they would appear to be a good fit?
Whitelighter
Well-Known Member
In my opinion Hanse Group would be a good fit. They current own Hanse, Dehler (recently purchased from a similar situation to sealine) and Moody, as well as Fjord motorboats. They have a product that spans the lower mid to higher end sailing yachts, and the Fjords are very high end low volume motorboats so I think they could do very well with Sealine and aren't just looking to turn it round, I believe they would genuinely bring Sealine into the group as a long term venture to challenge for motor yacht business.
They also have the capital that you might see Sealine going back into smaller boat production which IMHO is where they belong - 25-45 ft
PowerYachtBlog
Well-Known Member
Hanse also fits the bill as to the design Sealine started to take from the SC35.
So yes Hanse would be big win for Sealine and most probably they will keep it operating from the UK, which is a good thing as it is a British brand, and most important it has a big British customer base. Needless to say Sealine has not so much popularity here in the Med... Yes they sell boats here, but its success is far from what the top three have been doing.
So yes Hanse would be big win for Sealine and most probably they will keep it operating from the UK, which is a good thing as it is a British brand, and most important it has a big British customer base. Needless to say Sealine has not so much popularity here in the Med... Yes they sell boats here, but its success is far from what the top three have been doing.
Nick_H
Well-Known Member
It does seem a great fit, and may give Sealine a leg-up with German buyers, which used to be a big market for them. It's a shame the administrators had to let so many staff go though, as the loss of skills weakens the case to keep manufacturing in the UK.
rafiki_
Well-Known Member
While I agree in principle Nick, I think that new Sealine (hope it happens) should look to a coastal manufacturing site, and therefore will need a new workforce in any case.
D
Deleted User YDKXO
Guest
Hanse are based right next to the sea
[2068]
...
Hmm, how about somewhere in Essex?
Plenty of farmland available, not too far from london/midlands e.g. Wallasea Island ... oops.
Nick_H
Well-Known Member
It depends on what size boats you make. I'd suggest that Kidderminster is a better place to build road transportable boats than anywhere on the coast, because you have the midlands industrial supply base to buy from, and talent pool to recruit from, plus generally lower wages.
If the plan is to build bigger boats, then for sure Kiddy is the wrong place.
edit: It's also easier to persuade people from Kidderminster to move to the seaside, than the other way round, so if the talent had been retained, many would maybe relocate. Not sure how many would move to northern Germany.
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halcyon
Well-Known Member
From what I hear Hanse are only interested in shipping it back to Germany.
Brian
Whitelighter
Well-Known Member
For sure Hanse will bring it in house. The benefit to Hanse buying it is the costs savings made by operating as part of a bigger group.
They would be mental to keep it in the midlands
They would be mental to keep it in the midlands
diligaf
Well-Known Member
I know, I have an idea! There are so many armchair experts on here why don't we all chip to buy Sealine? I reckon it could be bigger than SS next year!
Are Essex selling their marina FP?
Are Essex selling their marina FP?
halcyon
Well-Known Member
Not without re-engineering boats and production, last time I was there it was a right mess.
Did you see 3 cridtors are chasing Sealine Yachts LLC in the States.
Brian
rafiki_
Well-Known Member
Not so sure Jez. Labour costs are much higher in Germany, as are things like adherence to working time directives etc.
Please don't ask me expand further but just to clarify. If Hanse buy the moulds and Brand name then production will be based in Poland. The other potential buyer is Broom but it won't happen.
diligaf
Well-Known Member
I heard the same. Apparently Fairline expressed an interest in buying the hull molds - that would've been ironic!
AFAIK it's basically a done deal with Hanse and it will all go Poland.
That's the unofficial word anyway
AFAIK it's basically a done deal with Hanse and it will all go Poland.
That's the unofficial word anyway
jimmy_the_builder
Well-Known Member
diligaf
Well-Known Member
Hi Jimmy
Yes I got mine, it was brokerage and the client account was safe, at least my money didn't go astray! They were very decent and it completed after admin. I genuinely think it was a shock to all but the hierarchy, SSC were a bit taken aback and I think embarrassed.
I have kept in touch with Ben at SSC and he did his best to protect my interests and got the deal complete with the owner paid out and all squared away. I have to say I was pretty relaxed as its was clear where my money was and what it was allocated to as I put the build number as the transfer reference and checked the status of the client account as there was a letter on the premises from their bank.
Yes I got mine, it was brokerage and the client account was safe, at least my money didn't go astray! They were very decent and it completed after admin. I genuinely think it was a shock to all but the hierarchy, SSC were a bit taken aback and I think embarrassed.
I have kept in touch with Ben at SSC and he did his best to protect my interests and got the deal complete with the owner paid out and all squared away. I have to say I was pretty relaxed as its was clear where my money was and what it was allocated to as I put the build number as the transfer reference and checked the status of the client account as there was a letter on the premises from their bank.