It looks as if it has been stored with the roll bar downwards , on concrete. You can't blame the maker for that. Especially if the concrete was wet, as that makes the concrete very alkaline. and that is death to any form of galvanising.
My NZ made Rocna is more than 10 years old now, stored on board every winter. I have been painting it for years since the galvanising disappeared. It seems astonishing that on an anchor costing hundreds of pounds they shake nearly all of the zinc off during production.
When considering the re-galvanising of chain many people claim that the new galvanising is superior to the original ( mine was re-done years ago and is still rust free).
As these new anchors are so expensive is it good value to have them re-done when rust starts to develop?
My genuine CQR anchor of indeterminate age shows hardly any signs of rusting.
On abrading galvanizing. Yes the outer layer of fresh new galvanizing is usually pure zinc, and that's soft, compared to the alloy layers underneath that. There's a distinguishing characteristic - colour. Alloy is dully grey. Zinc is bright silver (though tarnishes quickly). In most galvanizing the alloy is the thinnest part, perhaps only 5-10 microns, and the rest zinc - about 50-60 microns. But it's also possible to get full thickness alloy. This difference is dictated largely by the chemical composition of the steel, especially the Si and P levels.