Phil Popham, new CEO at Sunseeker

rafiki_ said:
I'm struggling with the Fred Rift here chaps. Phil has been one of the keyele at JLR pushing the brand and margin skywards. I doubt he has been engaged to do any different at Sunseeker.
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Let me assist:

The thread is discussing the possibility or not of SS (and others) producing smaller more affordable boats or continuing to go bigger and bigger. No doubt Mr Popham will be instrumental in driving the business one way or another.
 
matm said:
Good point and the reverse is true. I'm quite happily in one of FL's smaller boats and love the fact that the brand has the 78 custom in the stable. Completely irrelevant w/regard to economies of scale etc.
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Yes, its lovely that you can think that your small boat compares to the big one over thee. Sadly its the owners/buyers of the big one over there that keep the lights on
 
V
Whitelighter said:
Let me assist:

The thread is discussing the possibility or not of SS (and others) producing smaller more affordable boats or continuing to go bigger and bigger. No doubt Mr Popham will be instrumental in driving the business one way or another.
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Jez, thank you for your assist, but given Phils experience and expertise at JLR, going upmarket, going larger, and increasing the margin is likely to be the way ahead at Sunny, which I posted at #20.
 
rafiki_ said:
V

Jez, thank you for your assist, but given Phils experience and expertise at JLR, going upmarket, going larger, and increasing the margin is likely to be the way ahead at Sunny, which I posted at #20.
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Which is all perfectly possible if you've got the product and the marketing spot on which Land Rover part of JLR had and which the Jaguar part didn't. It will be interesting to see which way it goes with SS but one thing is for sure and that is that the kind of product R&D budgets thrown at JLR by Tata simply won't be available at SS so Popham will have to be very clever to find a way of charging appreciably more for SS products than the competition does for their equivalent products
 
Deleted User said:
Which is all perfectly possible if you've got the product and the marketing spot on which Land Rover part of JLR had and which the Jaguar part didn't. It will be interesting to see which way it goes with SS but one thing is for sure and that is that the kind of product R&D budgets thrown at JLR by Tata simply won't be available at SS so Popham will have to be very clever to find a way of charging appreciably more for SS products than the competition does for their equivalent products
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As you say Mike, JLR's success is built on a strong product line up from the LR side. Jag is currently benefitting from the F Type halo effect, but need some decent styling with their forthcoming cars. Phil was very good at pricing and positioning the product. I am not sure of his Mobo pedigree, but we'll soon find out.
 
rafiki_ said:
As you say Mike, JLR's success is built on a strong product line up from the LR side. Jag is currently benefitting from the F Type halo effect, but need some decent styling with their forthcoming cars. Phil was very good at pricing and positioning the product. I am not sure of his Mobo pedigree, but we'll soon find out.
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Maybe he'll get Sporty Spice to design the interior of a new Sunseeker Vogue! :D
 
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