Numarine - Fairline comparisons

[henryf]

As I read the review of Numarine's new 60 foot flybridge in this months magazine I couldn't help but draw comparisons to New Fairline.

50 boats a year, trying to carve out a place in the market which set them apart from other builders. Key staff from a similar background,,200 employees, used to be owned by an investment entity but now privately owned again.

I'm not familiar with the Numarine as a brand but I get the sense that Fairline could possibly be in a slightly stronger position re: core staff skills and access to technology / local specialist suppliers.

A business owner who uses the product adds credibility and reminded me of Fleming Yachts although to achieve the level of respect afforded to Tony Fleming and the brand will require quite some effort. It would be good to see in house use of Fairline's to help refine their model line up. One of my criticisms of boats like the Fairline 50 would be that there were several areas where it lacked usability. Very low dodge on the flybridge, cleats hidden away behind styling panels and so on.

Some very candid comments particularly in relation to resin infusion and the amount of hand finishing required.

Henry

 

[Deleted User YDKXO]

IMHO, there's no real comparison. Fairline are an established British brand with an existing customer base whereas Numarine are a virtually unknown Turkish brand with virtually no foothold in the market. Chalk and cheese. No disrespect to Turkish boatbuilders because Turkey does have a long tradition of boat building but it takes decades to establish a brand credibility like Fairline's even though it has been tarnished recently. I haven't read the MBY test in full but glancing at the quoted price, it does look like Numarine's USP is going to be price rather than specs or performance and Fairline don't have to do that

 

[henryf]

I wasn't comparing reputation, more what each of them have to do to survive.

As for price I actually thought how expensive the boat was. I think it worked out more expensive than a Princess 60. They certainly weren't trying to offer any bargains.

On the subject of price I see an interesting pattern emerging with boats that probably have to sell on price due to lack of brand appeal or older designs. They are being advertised with very high price tags. I think they are seeing Princess or Sunseeker prices and assume people pay RRP. I'm sure there are key models which are so in demand that discounts are hard to find but there are plenty of others where a bit of love will surely be forthcoming.

I don't know if I will ever truly understand boat pricing

Henry

 

[PowerYachtBlog]

Numarine can build large motor boats up to 120 feet in size if not more, and Turkey has big skills in ship yacht repair so if they want to do it right they can.
They also have a couple of managers and designer coming from Italy which know themselves around the market.

Loads of known names building in Turkey.
Eg. Perini Navi (small line and hulls of big ones) and Oyster (the big ones) Azimut (stopped now) all built some of there yachts.

Reputation today works sub 60 feet after that it will be all the reviews the dock people give it. Numarine today starts at 60 feet.
I saw the 52-54 a decade ago which was very aggressive priced at the time, okay but it looked less classy.

Saying all this last year I saw the a new Numarine 78 Flybridge next to a one year old 78 Squadron Custom we have locally with hard top and on the dock the Turkish yacht looked an inferior product.

 

[PowerYachtBlog]

Just a note on this.

Apart selling 5 of the new 60 model on design, Numarine in the last week sold the first unit of the 32 and 24XP.
New displacement line with hulls build of steel and super structure in alloy. I