More industry consolidation - Arcona this time
- Thread starter Angele
- Start date
mainsail1
Well-Known Member
And there was I thinking Najad had gone bust years ago.
Angele
Well-Known Member
They did: see here .......
.... But then rose from the ashes, phoenix-style. Najad back in business
Najad had a modest presence at Boot Dusseldorf this year, showing their new 395. Arcona was totally absent.
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dunedin
Well-Known Member
Arcona make some fantastic and very desirable boats. Let’s hope this works out positively for both brands (which is the intention at least, according to the announcement)
wotayottie
Well-Known Member
Funny how this happens on the continent but never happens to UK firms that go bust
halcyon
Well-Known Member
The other funny thing is that Sweden and Germany share a similar education system, like the one we scraped in 1965/70, since then we have gone down hill, and funny things happen to them but not us ?
Brian
Seven Spades
Well-Known Member
This is interesting because Najad bought Maxi yachts but sold the brand to Delphia. Now they have bought Arcona so they clearly want a performance line. It looks to me as though Najad want to go head to head with X-Yachts, but i think that X has the advantage of the single brand. That way they are not having to divide their resources and have two different marketing budgets and all the additional costs with boat shows etc. It would make much more sense to combine the yachts into a single brand.
Lucky Duck
Well-Known Member
I don't recall Najad actually achieving any thing with Maxi which might be a concern for Arcona.
Daydream believer
Well-Known Member
Downhill?? I thought that the UK had gone from a basket case to the 5th largest economy in the world. Is that down hill? Or are you just another GB knocker??
halcyon
Well-Known Member
pandroid
Well-Known Member
Just about before we joined the EU.
Daydream believer
Well-Known Member
When we were being run by a labour gov't lead by H Wilson 1964-70
Devalued £ circa 67 I think
Not much better under EH either
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Daydream believer
Well-Known Member
EU was not formed until 1993 I think Marge( love her or hate her) had helped us turn the corner by then
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temptress
Well-Known Member
What do you mean... Westerly haf 4 or 5 goes, Southerly, Hunter and more... Oyster now.... Just have to make a product that people want to buy.
Martin999
Well-Known Member
That was the EU but Britain actually joined the Economic European Community in 1973 which eventually became the EU
Daydream believer
Well-Known Member
Accepted, & the intentions of political elite on all sides were just as devious.
However, the post I was referring to did say the "EU" -----not the EEC
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Iain C
Well-Known Member
An Arcona would be my dream boat...beautiful and well engineered. Interesting about the merger.
TBH I think the industry is in for very tough times ahead with disruptors such as Viko 35s being available for under 50 grand, brand new. Why would people pay more for a new boat? Also, when you look at what's happening with cars, younger people don't care any more about engine size, driven wheels or handling, they just want iPod connectivity and a fixed monthly payment, and another new one 3 years down the line and it will go the same way with boats...a plotter driving the music choice and fish finding ability will become more important than layers of laminate. As the older generation hang up their sailing boots I really think the premium brands will start to struggle as to many people a yacht is a yacht and if you can knock a zero off the price tag, why not.
TBH I think the industry is in for very tough times ahead with disruptors such as Viko 35s being available for under 50 grand, brand new. Why would people pay more for a new boat? Also, when you look at what's happening with cars, younger people don't care any more about engine size, driven wheels or handling, they just want iPod connectivity and a fixed monthly payment, and another new one 3 years down the line and it will go the same way with boats...a plotter driving the music choice and fish finding ability will become more important than layers of laminate. As the older generation hang up their sailing boots I really think the premium brands will start to struggle as to many people a yacht is a yacht and if you can knock a zero off the price tag, why not.
Lucky Duck
Well-Known Member
They are/were selling Vikos from my home marina, the small ones look ok but I don't intend swapping my Arcona for one of the larger ones any time soon!
dom
Well-Known Member
I wish Najad the very best with their purchase.
But there's something that bothers me about Arcona's dwindling success. Many of us talk about the kind of boats we'd like to own - I do lol ! - so I jumped at the chance to view the 465 when it came out. Great boat, composite hulls a bit pricey if you ding them, but just what the doctor ordered.
Correction! What we collectively ordered ...like the Three Little Bears the 465 was just right. Did I buy it? No, partly because in all honesty mine does pretty much everything it can, but I assumed/hoped that this worthy boat would sell like hot cakes.
Elsewhere, the death of the cruiser racer has followed the trend towards one/oneish-design racing; something like a Fast 40 costs some £200k p.a. to run and you can't cruise them
As to the cruising bit; well older cruiser racers are just fine. The 465 orders never came, it wasn't money, few say anything bad about the boats, it was something else.
Sad, and a warning to other builders; not to only ask us lot what we'd like. But to ask us honestly, with a big white-light shining in our faces, if we'd actually buy the damn thing if they built it :ambivalence:
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Angele
Well-Known Member
A big +1 to that.
