MBM's Flagship - up for renewal!

Finance answer

I don't believe myself to be a 'great chap' but I do like to be considered an honest one.

I do not speak for Sealine but suspect you could not do the same deal in the way in which it was structured. But on the other hand with the way MBM's marketing and boating cost budget was structured I couldn't, as an agent of the company I was working for, have engineered an equivalent deal to a private individual (ie financed through a deposit and mortgage).

So the deal was struck in a different way, on a kind of lease hire arrangement that is not usually available on purchases of that size via finance houses or anyone else. Read into that what you will. But I stand by all of my previous comments regarding the way in which we conducted our relationship with Sealine and it with us.

The boat was run as if under our ownership (in fact in order to keep it in good fettle I ran it as if under my ownership while I was editor). We cleaned it; we serviced it; we equipped it; we insured it; we moored it; we ran it. We wrote about it as if we owned it, not as if we had been given special favours. None were offered and in fairness to Sealine none were ever expected.

Perhaps the only other difference was that we did some of the snagging in the first season, rather than taking the boats back for the usual round of bits and pieces that is necessary for all new boats. I did it, partly because the boat was so busy we didn't have time to take it back and partly because I wanted to learn a bit more about faults that can occur and how to get them fixed. Sealine also got a report back on that which we voluntarily offered...but I'm not sure that's much of a favour because most owners tend to do that also these days, in one form or another.

I'm pleased to hear that you have been reading MBM for a long time and hope you continue to enjoy it. If you felt the Sealine was over-egged during my time as editor then I'm sorry we didn't have an opportunity to talk about it, but from my perspective I thought things had been kept in balance. One thing you hopefully enjoyed was the hands on feel of the mag and a lot of the time that had to do with the amount of hours we put in out on the water, as well as onboard in marinas chatting to readers -- having a boat available is therefore valuable and I personally hope that the magazines here will be able to continue to run their own craft for that purpose without it being seen as an overt sign of bias or even corrupt business practice.

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Re: I think not

But Frank my man, you asked a very good question and it was answered, I think people are getting a bit peed off with your persistance on the subject and the implication that Kim is lying to you.

<hr width=100% size=1>Alex

boat2.jpg

<A target="_blank" HREF=http://www.mad-als.com>http://www.mad-als.com</A>
 
Assets

I think if I was running MBM as a one magazine company then this kind of thing would be perfect and we would have the flexibility to do such a deal. Well in theory. In reality, judging by our experience at launch in the 1980s, if we were running a one magazine company we would have life-threatening cash flow (without a marine mortgage), a relationship with some suppliers requiring much sense of humour, serious trouble trying to get distributed and (in my case) an editor paying a huge loan out of his own salary so the magazine could have a boat.

In a larger company the acquisition of large capital assets is often a whole different ball game and not easy to engineer, especially if you want to trade them at regular intervals. Certainly at the time we started the deal with Sealine it wouldn't have been entertained (Link House, the then publishers, were in an MBO phase). Even now I'm not sure it would be easy although in fairness I'm not sure if we have asked.

We do have some examples of magazines at IPC that run their own capital assets but by and large there are smaller sums of money involved.

In terms of where the mag wants to pitch itself, one boat doesn't really add up to demonstrating that, whatever it is. Also you have to factor in the staff boats and experiences -- off the top of my head the current team have private boats that include a Sea Ray (Hugo), Fairline 36 Turbo (Claire) Bayliner (Neale) and Nimbus (Paul), plus access to a RIB during the summer (different models of Humber for the past three years). As a very occasional contributor due to my continuing links with the Cruising Club I enjoyed a week on a Fleming 55 and two on the magazine's Sealine in 2003.

If you had judged the mag according to my boat ownership in the 1990s you would have concluded that it was 'steel boats monthly' but most of the readers owned GRP boats despite my occasional articles about the joy of 'stroll-about-deck-with-mug-of-coffee-in-hand-while-on-autopilot' cruising /forums/images/icons/smile.gif.

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Re: Finance answer

Thanks for the answer which was as I suspected. And yes, I do think that Sealine have been terribly over-egged in your mag, particularly considering that there are far more better boat builders around.

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Re: I think not

You are entitled to ask any question. But you are incorrect when you suggest we don't like it. In fact the opposite is true. We welcome "frank" debates. As Tallon says your reluctance to accept Kims answer is the real issue.

Either accept it or provide facts to disprove it. This is my last post on this subject.

BTW I wasnt slinging any insults in my post. (You'll know it when I do)

ps Well done for reading MBM.
pps dont remember using the word "great" in my original post /forums/images/icons/wink.gif

<hr width=100% size=1>Adrian <A target="_blank" HREF=http://www.arweb.co.uk/argallery/kelisha>Kelisha</A> I never snub anyone accidentally
 
Re: MBM\'s Flagship - up for renewal!

Sorry I've taken so long to join this particular party however, hopefully I can help clear up a few points

1) It is true that we are looking for a new boat to lead our MBM club cruises. Nothing has yet been signed but if all goes according to plan we will be announcing it fairly shortly. We have enjoyed running our three Sealines but the time has come to make a change.

2) This is a new deal which I have set up and am happy to stand by. While I cannot reveal the actual figures I do not mind admitting that our monthly leasing rate is below the usual market price for a boat of that value. Obviously there is some benefit to the suppliers in that we will be writing about the boat in our owners report series and using it for our club cruises amongst other things. However, I have had it written into the contract that we retain complete independence and editorial control over what we write. In other words we will report exactly as we find.

3) I am appalled by and completely refute any suggestion that our boat reports might be influenced by the depth of our advertisers' pockets. I have never and will never compromise our editorial opinion for anyone, regardless of how much advertising they place. If that means losing revenue so be it. We would rather lose an advertiser than lose credibility. In the past six months for example we have carried out three back to back comparison tests. All of them were won by manufacturers who had not placed any recent advertising with us while many of the poorer performers were regular advertisers.

Apologies if this sounds like a rant but hopefully it will make you appreciate how seriously we take our editorial independence at IPC. Yes we, like almost every magazine on the market, rely on advertising for some of our revenue but I for one will never confuse them with our real customers – you, the readers. I hope this helps.


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Re: Such As ???????

Sealine may not be my first choice,but they have introduced more boaters to the world of affordable mid priced boats than any of the existing marques,who have gone and left the "ordinary joe' well behind and I include Princess.
Who do not now even produce a boat in the size I need.

<hr width=100% size=1>If it aint broke fix it till it is.
 
Thank you

It's a great pity that this thread developed in the way it did. It certainly was not my intention, or indeed that of the vast majority. I had hoped that the forum could contribute to the decision. Seemingly that is a little late, so it will be interesting to know exactly what has been chosen. I suspect though, a few forumites already know what it may be.
We will await with baited breath.

Anyway, thanks again for the input from the horses mouth, so to speak.



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Re: Thank you

Stuart, it was a good post to put up and nothing to do with you why it turned a bit sour at the end, you were not responsible.... /forums/images/icons/wink.gif

Sometimes these things just happen..... /forums/images/icons/smile.gif



<hr width=100% size=1>Alex

boat2.jpg

<A target="_blank" HREF=http://www.mad-als.com>http://www.mad-als.com</A>
 
Re: damned if you do...

In the past six months for example we have carried out three back to back comparison tests. All of them were won by manufacturers who had not placed any recent advertising with us while many of the poorer performers were regular advertisers.

Well, that's obviously just a ploy to help them sell ad space to those who no longer advertise regularly, innit? ;-)


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<A target="_blank" HREF=http://www.fairlinetarga29.info>Buy my boat!</A>
 
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