boatone
Well-Known Member
Sticky post on Mobochat forum :
MBM to cease publication
- Thread starter boatone
- Start date
byron
RIP
Not enough advertising to support two major motor boating magazines. I'm surprised it didn't happen ages ago.
Chris_d
Well-Known Member
It had been getter thinner for years, the last one had changed into a a sort PBO for mobo's so I was thinking of ditching the subscription anyway.
MBY is a much higher quality mag but it never covers the Thames like MBM does.
MBY is a much higher quality mag but it never covers the Thames like MBM does.
oldgit
Well-Known Member
"MBY is a much higher quality mag but it never covers the Thames like MBM does."
Just about everything in MBY is totally out of my price band. They need widen their scope dramaticaly to include us
"non aspirational" pay for what we can afford boaters who think that £150.00 for a pair of "boat shoes" is a joke
Just about everything in MBY is totally out of my price band. They need widen their scope dramaticaly to include us
"non aspirational" pay for what we can afford boaters who think that £150.00 for a pair of "boat shoes" is a joke
byron
RIP
Both publications seem to have long forgotten who their base line readers are. They seem to cater for the Bankers and Russian Oligarchs rather than real people on a budget.
sharpness
Well-Known Member
Real shame as I liked the revamp they had done to MBM recently. I agree that MBY is aimed at the myth where all boaters have a limitless pot of cash.
I'm sure most are aware of the excellent free online mag motorboatowner. Long may it continue, more my type of mag than MBY I'm afraid.
I'm sure most are aware of the excellent free online mag motorboatowner. Long may it continue, more my type of mag than MBY I'm afraid.
Gavi
Well-Known Member
Very sad to read that. I have been a subscriber since joining the boating fraternity and have always found the magazine a good read. And I really like e new format 
Riverleak
Well-Known Member
Sad to hear that news, I remember buying the first issues, but must admit I haven't read it in recent years. Does anyone use this alternative?http://www.motorboatowner.co.uk
oldgit
Well-Known Member
Yup.
Have always regarded MBY as a bit of coffee table adornment rather than a boating magazine.Not sure exactly how many readers are capable of buying their idea of entry market boat ie. the new Sealine.
This months guide to the working mans boat.....
NEW BOATS
Revolver 44GT; Outer Reef 530 Trident; Hinckley 43 Talaria; Wider 32; Frauscher 747 Mirage; Princess 60; Azimut Atlantis 50 Open; Sunseeker 86 Yacht; Benetti Tradition 108 Supreme
Test: Azimut 95 RPH
With three totally different layout options to suit international tastes, the 95 RPH is one of the most versatile yachts in its class.
Read more at http://www.mby.com/magazine/50255/september-2014#ETJauK7X31FpUTwM.99
Can see you ringing your finance team at this very moment
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JumbleDuck
Well-Known Member
Perhaps the Chelsea Magazine company will add the title to their boating portfolio: they already have "Yachts and Yachting" for extremely rich people who like arty magazines with lots of white space about racing, "Classic Boat" for extremely rich people who like arty magazines with lots of white space about wooden boats and "Sailing Today" for extremely rich people who like arty magazines with lots of white space about sailing.
Richard Shead
Slipped Anchor
Please also point me to the builder the produces a 25ft starter boat for under 100k ...
Or try telling a new boater that buying a 30 year old 24 ft boat is perfectly normal when their car is no older than 4 years.
The market has changed as has everything associated with that.
Or try telling a new boater that buying a 30 year old 24 ft boat is perfectly normal when their car is no older than 4 years.
The market has changed as has everything associated with that.
Gavi
Well-Known Member
Hmmm. I started out with a 30 year old Freeman 24 and a 2 year old Audi S4. Now have an old Jag and a lovely steel boat... But how do you explain that choice to people either? Will miss MBM, Richard.
boatone
Well-Known Member
Doesn't really matter what we think. IPC, for whatever reason, clearly doesn't love it any more - end of. Sad for the employees, I agree, but commerce will do as commerce does.
Particularly gutted as MBM was starting to take a real interest in reporting Thames issues.
As for 30 year old 24 foot boats there's an awful lot of boaters on the Thames that fall into or near that description. Two thirds of licensed private powered craft are less than 30 feet long and a lot of the bigger craft are getting long in the tooth now - vis Broom Continentals, Crowns etc.
.... and my car is a 12 years old Citroen C3
Particularly gutted as MBM was starting to take a real interest in reporting Thames issues.
As for 30 year old 24 foot boats there's an awful lot of boaters on the Thames that fall into or near that description. Two thirds of licensed private powered craft are less than 30 feet long and a lot of the bigger craft are getting long in the tooth now - vis Broom Continentals, Crowns etc.
.... and my car is a 12 years old Citroen C3
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Richard Shead
Slipped Anchor
My point exactly. You were happy to take the plunge and enjoy the boat for what it was. You just can't do that to someone that changes their phone every year ...
I should not really comment as I am away but the market has changed beyond all recognition and I don't think anyone ever thought it would come to this but it has.
Cheers
Elessar
Well-Known Member
First to praise mby and counter some of the criticism here. They did a 5 page article on my 22 year old sealine. And they cover a lot of secondhand stuff. And i like looking at the bling.
But richard, why let a new team put their heart and soul into improving mbm when the plans for shutting it must have already been on the cards? They have made a real difference. No time was given to see if the numbers improve so you cant say it was given a chance.
That is not the way a decent organisation should treat its people.
[2068]
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oldgit
Well-Known Member
Suspect the mag is supported by advertising.
Fairline are not going to sell many Squadron 42 (entry boat) in MBM.
No adverts no mag.
Fairline are not going to sell many Squadron 42 (entry boat) in MBM.
No adverts no mag.
boatone
Well-Known Member
No 'suspect' about it - absolutely certain and clearly not attracting enough of it which reflects advertisers view of its reach.
Elessar
Well-Known Member
Sunseeker are the best known builder because of their marketing over a long period. eg they allow anyone on their stand at boat shows and you're never made to feel uncomfortable.
They don't expect to sell one to most of the visitors. But a minority of them one day will get rich by fair means or foul. And they go for the boat they've built their dreams around.
They don't put a tear off coupon to buy a the F42 on the bottom of their magazine ad, because that would miss the point of the ad.
Medskipper
Well-Known Member
yes quite right I agree completely!