petem
Well-Known Member
I think Fairline would be flattered with the prospect that Mancini's continued partnership with them would be a threat to Azimut!
Mancini Fairline and Azimut
- Thread starter PowerYachtBlog
- Start date
I think Fairline would be flattered with the prospect that Mancini's continued partnership with them would be a threat to Azimut!
MapisM
Well-Known Member
I don't know, P.
In FL boots, I'd rather be concerned that the best/most innovative ideas would be offered to the much bigger client first, if not only...
In FL boots, I'd rather be concerned that the best/most innovative ideas would be offered to the much bigger client first, if not only...
Eren
Well-Known Member
Being an Azimut owner for many years and still a fan of their boats, I assume that it can be a very difficult change for them. Righini was the person who gave Azimut the image of being the design leader of the world for this type of boats. Mancini definetely deserves to take his seat but, I wonder to see how this change will affect Azimut. It is mainly the design addicts who choose to buy Azimut. Other reasons like sturdiness, seaworthiness, etc comes after design. So Azimut is much more vulnerable to a chief designer change than any other brand. Let’s see how it will go.
PowerYachtBlog
Well-Known Member
It really has nothing to do with Fairline. Big builders because they can guarantee work X have the privilege in making these demands.
Princess did the same with Olesinski when it decided it was going to become a behemoth.
Also Azimut need the designer to enter its philosophy. For example I am not entirely convinced of the S10 project currently in build and already sold it two units.
Which reminds me of the 65 Pininfarina model which was a success, but was nothing of the level that they reached with the Righini designs afterwards as the Jumbo or the CinquantaQuattro.
Too much WoW factor and less substance. Righini always brought a balance in the WoW factor to the substance in his designs for Azimut.
Spot on Eren.
MapisM
Well-Known Member
Actually, my understanding of Eren point is that with Righini the wow factor was much more relevant than the substance, hence not so much balanced. And if so, I tend to agree with him.
In this sense, the choice of Mancini seems pretty consistent to me, 'cause also his approach is pretty much wow oriented.
Of course, there's no ruler that can measure whether Righini is 70% wow vs. 30% substance and Mancini is 80/20, 60/40 or whatever, but I don't think they are night and day, anyhow.
Fwiw, I still like better the early Righini days, when his Admirals were 30% wow and 70% substance, but history proves that he was very smart in progressively reversing that ratio, considering the commercial success. So, who am I to argue...?
In this sense, the choice of Mancini seems pretty consistent to me, 'cause also his approach is pretty much wow oriented.
Of course, there's no ruler that can measure whether Righini is 70% wow vs. 30% substance and Mancini is 80/20, 60/40 or whatever, but I don't think they are night and day, anyhow.
Fwiw, I still like better the early Righini days, when his Admirals were 30% wow and 70% substance, but history proves that he was very smart in progressively reversing that ratio, considering the commercial success. So, who am I to argue...?
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PowerYachtBlog
Well-Known Member
Admiral's. I am not sure he ever designed one. As far as I know he worked in this order Mangusta all HT models and started with them in 1985, Falcon Yachts from 87.
He entered Azimut in 1992/93 with AZ54 and the Jumpo series first in 90 and then 100 models.
As far as I know Admirals Cantieri Navali di Lavagna where designed by Luca Dini, who also did most if not all Tecnomar.
MapisM
Well-Known Member
Yes he did - CNL was in fact the builder where he learned his job, already back in the 70s.
Wooden boats of course, up to a whopping 30+ metres. Impressive stuff.
Just google for the Admiral 35 of the 70s, and you will see that the Jumbo reminds those lines a bit, even if more than a decade had passed in the meantime.
PS: Found one example!
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Eren
Well-Known Member
You got me correct MapisM.
The thing is that, it is not the designer’s decision/choice in which quailty level his designs will be put into substance. It is the builder’s choice. Azimut has preferred to produce these “Wow effect” designs with a tick lower production quality than the British for example. When I bought a Princess after Azimut, I saw that almost all components were of a little bit higher quality than what was used in Azimut. Well, did my Azimut start to fall off during the 7 years that I used? No. So may be Azimut caught a better quality/price ratio, which obviously can be seen by their sales figures. But they are very vulnerable to a designer change, like it happens at the moment.
Actually they live the same issue with the interior design. I think Carlo Galeazzi, who had made the interior designs of Azimuts for a decade, is not in collaboration any more. Azimut has tried two different interior designers in their last two new yachts. Achille Salvagni for the new “25 metri” and Francesca Guida for the new S6. This looks like they are trying to find their new way.
It is a tough curve for Azimut.
rafiki_
Well-Known Member
For me Azi styling is very distinctive, and they stand out in a way that Sunseeker used to. I hope the new direction with Mancini will continue this trend.
petem
Well-Known Member
Paul, as you have experienced, Fairline still have a small in-house design team (led by Andy Pope) who ensure that the Mancini designs carry some Fairline DNA so that people can recognise them as such. I wonder if Azimut will use this model or will Mancini be given more autonomy to take the brand his own way?
rafiki_
Well-Known Member
We look forward to finding out Pete.
So far, Mancini has done a good job in developing the F/L styling, in keeping with its core brand, while pushing the envelope for the products. I expect it to do the same with Azi. In any case, Azi has several sub brands, with their own distinctive style themes, so there is plenty of scope to experiment. As in the auto sector, it will be Azi Senior Team who signs off the style.
PowerYachtBlog
Well-Known Member
Current Azimut designers are
- Atlantis are made by NeoDesign of Biaggi and Salvetti, since 2011, introduced with the 48, then did 44, 38, 58, 34, 50, 43 and new 51. Last two are selling very well.
Do not know what is happening here; Salvetti has done new Ferretti 670. Might not be direct competition. No new Atlantis announcement this year.
- Magellano are made by Cor D'Rover latest smaller models. Rover did; 50, 43, 53 and 66. 74 which became 76 was designed by Freivokh.
New Grande Magellano 25 will also be done by Freivokh.
- S Range always by Righini, till the new to come S10 launching in 2019 by Mancini.
- Grande range all by Righini
In Benetti there is a free role. The Benetti Fast (125 and 140) which at first where projected as part of the Azimut Grande line are by Righini.
New Class Classic line has been done from Casetta who took over from Righini and Zuretti.
The big ones fully custom steel or alloy get a free role, and they did use half a dozen designers over the years.
- Atlantis are made by NeoDesign of Biaggi and Salvetti, since 2011, introduced with the 48, then did 44, 38, 58, 34, 50, 43 and new 51. Last two are selling very well.
Do not know what is happening here; Salvetti has done new Ferretti 670. Might not be direct competition. No new Atlantis announcement this year.
- Magellano are made by Cor D'Rover latest smaller models. Rover did; 50, 43, 53 and 66. 74 which became 76 was designed by Freivokh.
New Grande Magellano 25 will also be done by Freivokh.
- S Range always by Righini, till the new to come S10 launching in 2019 by Mancini.
- Grande range all by Righini
In Benetti there is a free role. The Benetti Fast (125 and 140) which at first where projected as part of the Azimut Grande line are by Righini.
New Class Classic line has been done from Casetta who took over from Righini and Zuretti.
The big ones fully custom steel or alloy get a free role, and they did use half a dozen designers over the years.
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