Has PBO become ‘time traveller’s monthly’?

Steve_Bentley

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Only reason I ask is after a typically obnoxious 2.5hr train journey home last night I was greeted by what I thought was the October copy of PBO. If I am not mistaken yesterday was in fact the first of September which raises various possibilities: perhaps Tom Baker is a neighbour of mine and our monthly mags became mixed up in our also typically obnoxious postal service? If I take the wrapper off tonight and open the cover will a vortex of space-time continuity swirl out and warp my house into an alternative existance where the trains run on time, the post turns up reasonably promptly and everyone observes the Colregs? Would a world appear where the obnoxious git I saw the other week would cease to exist (the one who insisted on using his sail-over-power rights and tacking his obnoxious little dinghy across my bows as I'm trying to helm my way out of the Hamble with an outboard obnoxiously insistent on turning the other direction from the tiller every time I take my eye off it and sending me crabbing off in the direction of whichever nearby vessel looks the most expensive).

Perhaps it will tell me how well the SBS went? Who bought the most expensive boat after too long in the beer tent and woke up with a hangover and a vague recollection of signing something. How many old tins of illegal anti-fouling were bought from car boots, out of date flairs, Halon extinguishers,soon-obsolete EPIRB's, non-DSC VHF's etc because after 4 pints of old wallop it seemed like a bargain. How many were told an hours training was all you needed for a nice 40ft flybridge stinkpot. How many obnoxious brokers could buy that pad in Cannes they'd always promised themselves?

Also, what was September's weather like on the whole? Wet and windless or just plain obnoxious? Will I need oillies or shorts on say the 19th? Any more races interrupted whilst buoyage was polished?

It's all very well sending the October copy a month early, but I'm not sure I'm ready for it for another few weeks. I'm living for today in the blinkered belief that sometime in September I'll get the bonus ball and afford next year's sailing.


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MainlySteam

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Entertaining.

Clever how the publishers can work it so that for some it is a travel into the future whereas for others it is a travel into the past. We, and other countries around this side of the world get to travel into the past, as PBO and others do not get it into the magazine stalls until a couple of months after the cover date. So we get to find out all the things we missed in real life or get deja vued.

I remember some magazine publisher explaining why magazines in some countries (including USA) appear the month before their cover date, but cannot remember why now - maybe someone knows.

All sane here and in neigbouring Oz as the practice is for the locally produced magazines to appear in the month of the cover date ie one gets October's issue in October.

John

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Bodach na mara

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Not a new phenomenon. I remember as a boy getting "Aeromodeler" that the "Christmas" edition appeared early November. we were wished "Happy New Year" before Christmas and the April Fool jokes arrived in February. It was also a bit off-puting reading the "now that winter is approaching" at the beginning of August.

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Metabarca

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Something to do with shelf-life and perceived 'freshness' of the goods sold. Eg: mag is printed on 1st September but is October issue and goes on sale immediately. If a punter spots it in the kiosk any time between 1st September and, say, 10th October, he will imagine it to be topical and fresh. If it were the September issue, by the 20th September or so, no-one would be interested in buying it. It's daft, but it works. Would you prefer milk which is 'best by 10 September' or 'best by 4 September'? Don't fib! Yet what matters is when it came out of the cow.

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dralex

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I'm finding all the magazines at the moment ie PBO, YM and even YW are all just rehashing a lot of the same articles, as well as time travelling- eg the new Beneteaus, MOB safety gear, the new small Ronautica. I'm getting a distinct feeling of Deja Vu each month. Seems like a cheap way to produce pages and using the same tests for different Mags. Perhaps they could put it all in one publication,eg " Practical Yachting Universe"

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Koeketiene

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The rehashing is inevitable. You've got 3 mags from the same publisher wanting to be all things to all men. They all carry yacht & product reviews, all have some sort of pilot/cruising section, all carry practical DIY tips (maybe not YW). And over the next 2 months we'll get the lay-up tips (again...).

IMHO they should stick to their "core market": PBO for the DIY buffs, YM for Joe average and YW for the toffs. All of a sudden they may find themselves with a lot less to write about, but at least it would be to the point.
OTOH - one really good mag would be even better.

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dralex

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Agreed- I think I'm going to cancel my PBO subscription and stick to YM and YW. I must say, Yachting World has improved a lot and is now a lot less aimed at the real high end ( though still well above me)- It's still nice to dream though.

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Birdseye

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My guess is that at some time in the recent past, the young aggressive MBA type CEO (who would be called MD these days?) of Trans Galactic Publishing Corp has rejected the annual budget submission from the poor old Editor, telling him to "go away and come back with better figures". The latter has had a brainwave and compressed the next thirteen issues into 12 months, giving an 8% increase in revenue, a larger increase in profit, and October issue sold in September.

Does anyone imagine that the same CEO brought forward the payments to staff or suppliers?



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