flaming
Well-Known Member
"I take it the company would be reluctant to let me do it for them."
They're probably going to want a works crew aboard, especially the skipper, but there's usually room for rail ballast.
To be honest, work's crews aren't really Premier's (Elan agents in the UK) style. They tend to rely on good skippers buying the boats. This has an obvious cost benefit, and worked spectaularly well in the case of "Lucky" Jim and his 410. Although they did sponsor him in a small way, it was definitley not a "works" team. The old Quokka being a 37 didn't hurt sales back then either.
Hasn't worked as well with the other new models, with the possible exception of the 450 and the Hurricane crew. Though their very good results are almost never shouted about, despite online racing websites, and even magazines, crying out for content, even brazen press releases.
Contrast that to the J-UK way - see a brand new model racing in the UK and you'll see a silver fox somewhere on it. That's the Agent, Paul Hayes, and not only is he a very, very good sailor, but he also brings top tallent with him to get the boats up and running.
That new 97 has won it's class in every big race since it arrived. RTI, Cowes, Dartmouth etc. Perhaps not too much of a suprise given the average age and size of the competition and their amateur crews, but still very impressive, especially to anyone considering a new boat at that size.
And what do you know, every good result mysteriously appears on racing websites under massively pro J headlines.
Race results sell racing boats, even more so when the people selling the boats actually tell the boat buying public about them! It's a total mystery to me why other dealers don't take a leaf out of J's book. I mean, how can it be that classes that haven't been made in a decade or more (Sigma 38 being a great example) can manage a decent press release about how much fun they're having racing their boats, but people actually selling boats can't even spend ten minutes on a monday morning to bash together a "look how well our boats did this weekend" press release and email it to a dozen websites. Unless you actually did any research you would have to conclude that the only decent racing in the UK happens in J boats and old Sigmas.
Anyway, rant over. I have total respect for the professional marketing and PR job done by J-UK. I just wish they sold boats that I want to sail.