Boat show - missing a big opportunity

Sailfree

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Talking at thr YC yesterday and many mentioned items others had missed. Many would like to go back again but ticket price puts them off. Wife wants to go back and buy a few items she liked and was considering but we ran out of time.

Even though it is raining today we would go back if entry was free or entry cost was refundable against purchases. Apart from buying 5 new boats(or at least deciding on them) we usually spend between £100 to £2000 at most shows.

I go because I get free tickets but frankly would not go and pay £40 for both of us except if I was deciding on a new boat.

From other posts it appears that the organisers are doing things to get numbers up but so many visitors are tyre kickers.

Surely the solution to turn tyre kickers into spenders is to enable the ticket price to be refunded against purchases (even 50% might make a big difference to sales for a number of exhibitors and say 100% if spending over ascertain amount).

To me the reality is that lib is dying and sib attracts less real spenders with the advent of internet prices so if the organisers don't do anything the number and variety of exhibitors will decline.

Last point we would not have run out of time if we could have planned our visit with a map and exhibitors list. I just won't pay £8 for the guide. I am sad for the exhibitors as I think for most sales are impulse buys as if you know what you want beforehand you can get it cheaper on the Internet. In our case I bought £150 on I phone/pad waterproof cases I did not know existed or that I needed them! And swmbo bought a jacket for £300. The reality is that both of us would spend at least another £2-400 on items that we did not know we needed if we returned.
Anyone got any better ideas.
 
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Talking at thr YC yesterday and many mentioned items others had missed. Many would like to go back again but ticket price puts them off. Wife wants to go back and buy a few items she liked and was considering but we ran out of time.

Even though it is raining today we would go back if entry was free or entry cost was refundable against purchases. Apart from buying 5 new boats(or at least deciding on them) we usually spend between £100 to £2000 at most shows.

I go because I get free tickets but frankly would not go and pay £40 for both of us except if I was deciding on a new boat.

From other posts it appears that the organisers are doing things to get numbers up but so many visitors are tyre kickers.

Surely the solution to turn tyre kickers into spenders is to enable the ticket price to be refunded against purchases (even 50% might make a big difference to sales for a number of exhibitors and say 100% if spending over ascertain amount).

To me the reality is that lib is dying and sib attracts less real spenders with the advent of internet prices so if the organisers don't do anything the number and variety of exhibitors will decline.

Last point we would not have run out of time if we could have planned our visit with a map and exhibitors list. I just won't pay £8 for the guide. I am sad for the exhibitors as I think for most sales are impulse buys as if you know what you want beforehand you can get it cheaper on the Internet. In our case I bought £150 on I phone/pad waterproof cases I did not know existed or that I needed them! And swmbo bought a jacket for £300. The reality is that both of us would spend at least another £2-400 on items that we did not know we needed if we returned.
Anyone got any better ideas.
What's a tyre kicker?
My wife and I went, and have for years (!) to have a good day out.
We did. I don't consider myself other than a visitor!
We already have a boat but went on 5 to get ideas and see how designs have developed. I bought an RNLI diary and some "hotsocks" (saved the P&P)-total £19.99. My wife was more profligate, a new CA top (price not disclosed), a Reeds (she does the nav. £35), some shock cord and an RNLI diary.
I went to 6 or 7 stands to obtain technical knowledge, expertly supplied, and picked up parts catalogues from 3 or 4 more.
I see Sailfree is Solent based. I live in the West Midlands and just "popping back" is not really an option. We plan carefully before we go which stands we wish to visit and when that is done, if time, just enjoy!
SIBS will survive because LIBS is virtually dead already (only 1 Hall next year I believe) and the manufacturers look for orders from SIBS because it is the first of the shows in the annual cycle.
With so many good recent "preowned" boats about it's not surprising that manufacturers are having a hard time.
Perhaps the answer to attracting more footfall is to have some "nearly new" boats at attractive prices alongside the new ones. "When it's gone it's gone" sort of thing: then replace with another!
 
Its a boat show to err show boats.The idea that I should even be thinking of buying a boat does not come into it.....maybe the offspring of a tirekicker may get interested and later be a sailor......
 
[rant]

I get peeved if you've paid £40 as a couple to go and look round boats at a boat show, only to be waved on as it's by appointment only - come back [around two or three hours later]... they shouldn't bring the boat to the show if it's not open house.

[/rant]
 
A Good Day Out

Scanning throught the forums over the last few weeks a lot of the comments about the boat show seem to be negative ones.

I went on Saturday. I joined the try a boat queue where there was an RYA rep working the queue explaining their sponsored training scheme, I signed up for some powerboat handling, and ended up being the only student on my time slot so had a 60 minute private lesson. After that I had a long chat at the Flexi Sail stand and then had some lunch. I took my own picnic so no worries about catering prices.

Then went looking for clothes, I have been using charter stuff for a while now so decided it was time to get my own - good deals were obtained on a Henri Lloyd TP2 suit, Gill I4 Salopettes, a Musto Shore jacket some Bloc sunnies and assorted cords and a hat clip. I tried a good selection of boots for size for purchase later.

Beatiful sunny day, arrived early, parked in West Quay multistorey for £5 all day, worked my way round all the stands and had a great out.
 
I went yesterday and despite everyone's claims of doom and despondency thought it was very up beat and very busy... we even got on some of the invitation only boats - must have been because I was wearing my "dress" Croc's... :D

W.r.t OP's question... yes, money off purchased items against ticket would be good... or even allowing your ticket to be used as a season ticket allowing you to go in and out of the show as often as you like during the two weeks...

I noticed that all day parking at West Quay is now only a fiver... good value! :D

More seating would be good :o

The food/drink prices are just stupid :rolleyes:

The chandlers were not really trying very hard - I appreciate the difficulties but if you're going to come to the show you need to make an effort... so many of them just the same as each other.. and no I don't have an answer...

The tyre kickers are 95% of the show - if you don't welcome them the show wouldn't exist??
 
We spent a lovely couple of days at the show. But, could have spent longer - if we had spent three days there, we would have bought a boat.

The second day was for looking at boats, the first day we were sidetracked at the periphery.

Spending :

Day one.

Sausage bagette - dont know, HWIMBO bought it.
Stormforce jacket - £175
Henri Lloyd bag - £40
Iphone case - £49.95

Tickets for two - £24 (inc Park & Ride)

Day two
Go Pro Surf - £299.00
2 Anaddin Extra - no charge (Thank you RM Peachmant of Brundall)

Tickets for two - £24 plus parking £4.20

On the back of show about to book £700 course & buy an iPad case using 10% discount online £135.

Thank god there was no day three.

What I would really, really like to buy would be a non-transferable three day pass either for singles, couples or families. I would probably be willing to part with £35 for a three day pass. Most people would probably plan for three days, possibly only use two days, so the event organisers would have spare capacity space wise. And you could entice people to buy a pass with a 'special draw' or discounted lunch voucher....


Di

And if it wasnt raining today........
 
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I go to look at the new boats and see what's being developed. I don't think I'll ever be able afford to buy a brand new boat unless I win the lottery or some long lost family relative wills me a fortune.... Does this class me as the proverbial "Tyre kicker"?

So for me when I look at the new boats I look out how I can improve my own small boat. I look at the materials used, the innovations in technology and how they've applied them. I then look at the specialist stalls and chandlers for the kit I've noticed on the new builds ask about pricing and how to apply it. A great example is PermaTeek I noticed they managed to create what appears to be solid wooden blocks. Perfect for my boat as replacement seats in the cockpit (currently decking timber used by previous owners - don't ask!).

I would never know about this if it wasn't for the boat show.

I just want to see more representation from the AWB/MAB associations maybe a section on the pontoons for class associations to show the very finest examples of boats available to ordinary people for no more than it costs to buy and run a second car.

This year was 24quid for my better half and I, fiver all day parking and I bring my own food (If I forget I get some healthy food from the M&S food hall), find a quiet spot and watch the world go by quite happily.

Sometime I impulse buy if I spot a bargain but usually I'll recon the items then buy online where I can search for the cheapest supplier.

I love SIBS.

However, LIBS is dead to me even though it's much closer to me than SIBS
 
I was going to go yesterday - but the traffic around Southampton in the early afternoon put me off ...
Was then going to go today ... but with a cold I really didn't fancy a day wandering around in the wet!
Oh well ... perhaps next year.
 
[rant]

I get peeved if you've paid £40 as a couple to go and look round boats at a boat show, only to be waved on as it's by appointment only - come back [around two or three hours later]... they shouldn't bring the boat to the show if it's not open house.

[/rant]

That's a tough one. It costs many thousands to take a single boat to the show, let alone the staffing cost. The builders all do this in the hope of selling a boat. If real buyers are not able to get on board because of sightseers that's a real problem.

If you want open house then you will have to get National Boat Shows to waive their massive exhibiting fees. If they do that they will have to shove up the entry fees to compensate.

There is no such thing as a free lunch.

Your could always just plan your day and make appointments.
 
We had a great day out on Tuesday and met a few friends, one thing that did amuse us was on one of mono stands (can't remember which one) there was a gorilla at the entrance all in black, sunglasses and biceps. SWMBO was intrigued as to whether he was there to stop people stealing the boat or if Mobo owners are very roudy.

We also met a stall owner we know who had downsized his exhibition space because of the increased prices charged but he reckoned he had had less peeps on the stand but sold more than in the last 2 years.

I am not sure tyre kickers is a fair description, if boat producers don't put boats in shows for viewing potential sales will be zero but by the same token if I was going to buy a Rustler I would not place the order at the boatshow.
 
What's a matter with some of you ?
My BIL and myself went on Thursday drove down for 3 hrs + parked in West Quay car park (£5 all day - bargain)quick walk to the show paid our £20 each without hesitation even paid £6 for BS magazine thingy to give us an idea of where things are. quick perusal of the dingies in first section ,used the clean loo's ,crossed over the road bridge to see a load of "froggy boats :D nearly got my kneecap ripped of by a badly designed Jenny stairs (in the boat) God know what damage could happen in a bit of rough stuff :eek: but enjoyed looking around their boats, anyway looked at lots of really nice boats. Everybody we spoke to were friendly and very helpful :- Xyachts, Hanse, Moody, Southerly, Arun, Cornish crabber, Dufer (?), and many others. If I was serious about buying any of the boats I would of been quite prepared to make an appointment as we would have had their undivided attention ( that I found on many stands/moorings without any appointment) We did not venture onto some of the "crass" over-engineered floating flats they just left me cold.
All in all we both enjoyed the show had our interest stimulated by some of the yachts we viewed, even the food we had was pretty good and not as expensive as we were expecting.
We left when we were thrown out :D and got home about 10ish having had a great day out.
Only downside ( besides my kneecapping incident :( ) was lack of map prior to our visit so we could have planned it a bit better, and as we could not afford most of the boats on show the above suggested used boat area would have been a big bonus and we may even have bought one :eek:
Next time we will leave home at 5 am so as to get more time as we missed 50% of the stands or even stay overnight if our ticket covered us for the following day .
 
I am not sure tyre kickers is a fair description, if boat producers don't put boats in shows for viewing potential sales will be zero but by the same token if I was going to buy a Rustler I would not place the order at the boatshow.

I cannot speak for Rustler, but I have met a lot of their visitors to the boat show as I have helped them out a few times on my, and similar boats.

They certainly do not expect anyone to turn up and buy one of their larger cruising boats at the show. The show is an opportunity for many to look at and compare a range of boats from different builders in a short period of time, and to perhaps form an opinion as to what sort of boat you like, to make a long list to investigate further, or to shorten your list.

It is also a good time to meet owners of those boats and to get a feel for the people you would be buying from. After all, they are the ones who are going to be giving support to you as an owner.

For many the boat show is their first introduction to a brand. It may be many years before they buy one, but first impressions are important.

Having said that I have spoken to lots of people who hav come up and said "I would need to win the lottery to buy this, but do you mind if I have a look?" No problem. I think we would all prefer that than them creating some false hope of a sale by trying to pose as an oil oligarch looking for a new toy. :D
 
The tyre kickers are 95% of the show - if you don't welcome them the show wouldn't exist??

Thats my point if the show managed to turn the tyre kickers into purchasers it would be beneficial to the exhibitors. I would be happy with two prices £20 as existing for tyre kickers and say £50 ticket 100% refundable against purchases.

Most go to look around out of interest but knowing ticket prices were refundable I think they would go with the intention of a certain small purchase with the possibility of more impulse buys.
 
The show is an opportunity for many to look at and compare a range of boats from different builders in a short period of time, and to perhaps form an opinion as to what sort of boat you like, to make a long list to investigate further, or to shorten your list.

It is also a good time to meet owners of those boats and to get a feel for the people you would be buying from. After all, they are the ones who are going to be giving support to you as an owner.

For many the boat show is their first introduction to a brand. It may be many years before they buy one, but first impressions are important.

+ 1 Exactly how it has worked for me on the two UK built boats we have bought over the years. OK easy enough to visit UK yards, but when the competition is spread around the globe a boat show is the only sensible way of seeing them. Even more so when the model is only built in small numbers so rare to find in marinas etc.

Can't criticise some appointment boats or their builders because it may be it is difficult to persuade the owner to lend their boat for the show unless it is by appointment to limit wear and tear.
 
Thats my point if the show managed to turn the tyre kickers into purchasers it would be beneficial to the exhibitors. I would be happy with two prices £20 as existing for tyre kickers and say £50 ticket 100% refundable against purchases.

Most go to look around out of interest but knowing ticket prices were refundable I think they would go with the intention of a certain small purchase with the possibility of more impulse buys.


I think you're mistaking the shows ethos, it's not there for the exhibitors or purchasers,
it's there for the show company to make a huge profit.
If the exhibitors viewed their displeasure at the ridiculous prices collectively then possibly some form of incentive for us the customer would ensue.

I find it hard to understand that in this time of recession prices go up.
 
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I think you're mistaking the shows ethos, it's not there for the exhibitors or purchasers,
it's there for the show company to make a huge profit.
If the exhibitors viewed their displeasure at the ridiculous prices collectively then possibly some form of incentive for us the customer would ensue.

I find it hard to understand that in this time of recession prices go up.



That wasn't meant to be tagged to sailfree post
 
I think that the show should offer a return visit coupon. Perhaps allow people IN the show to buy a coupon that allows re-entry in the last three days, for a heavily discounted price (or even issue it free). They could insit on ID when issung it and when you come to use it - to prevent it being passed around.

That way, they get extra footfall and if you are going to return, its more likley that you will be a buyer, so the exhibitors would be happier too.
 
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