Chris 249
Well-Known Member
On the subject of willy waving....
In no way was I saying that willy waving is absent from the sport other than the cup. The difference of course is that all the names you mention have so much history with the sport. Ratcliffe, as the prime example, does not. Anyone who stared their sailing in smaller modest boats and worked their way up as their business boomed and they could afford more, to be honest that's different. They're sailors first. If they're too busy to be on the boat for every event, but still let it compete without them, whilst still paying the bills, then that's the opposite of willy waving. That's generosity to the crew and also to the competitors who want decent fleets.
But just answer this question... Ratcliffe, the rumoured middle eastern backers... They're not sailors, wouldn't know the history of the cup before they became involved. What's the attraction? Why have they suddenly decided to get involved? If you cannot see the difference between them and the likes of lifelong sailors like Bertarelli, and why that is completely changing the direction that the cup is going.....
The difference with other sports is that the owners of a football club, or an F1 team etc can reasonably expect to actually profit from their ownership. For sure there is going to be an element of willy waving, of ego boosting, but ownership of a Premier league team is a good investment. The going rate for an F1 team is in the hundreds of millions.
Cup teams have no value, generate no income from ticket sales, almost none from TV rights, don't sell replica kits by the thousand etc... They're simply money pits. All the Billionaires putting their cash into the cup know it's just spent money, it's not an investment that could possibly generate returns in cash terms. So why do those who have no sailing history do it?
Yes, for SOME backers the Cup is a willy-waving contest. But your earlier statement was a blanket one that didn't allow for owners like Bertarelli.
However, the fact that SOME Cup backers can reasonably be seen as willy waving wankers is far from new. The very first challenger, Ashbury, as an active sailor but his challenges and other sailing were often said to be at least partly driven by his climbing of the social ladder. The second challenge, Cuthbert, was said by some to be in the Cup largely to advertise his professional boatbuilding and design skills. Although one of Lipton's biographers said that a model yacht was his dearest possession as a kid, Lipton had no real sailing background when he first challenged and he barely touched any of his Cup challengers (although later he became keen on racing his 23 Metre on the Uk circuit). Emil Christensen, the main backer of Australia's second challenge, was basically a non-sailor/WWW who did the Cup for social and business reasons. "Pretty Unsavoury" (Peter de Savary) of the '83 British challenge was generally said to be someone without a significant sailing background who was there for the hell of it or, for PR, as a WWW. Pratt, backer of the second Australian challenge in '83, hasn't been seen near a yacht before or since AFAIK. Nor has the Kevin Parry who spent a fortune on the '87 Kooka defence. A quick Google seems to indicate that the heads of the Golden Gate Challenge '87 and French challenge '87 were basically non-sailors and there were probably others among the defenders. Fay, who kicked off the Kiwi involvement in the Cup in '87 and the DoG challenge, doesn't seem to have done much actual sailing but got a lot of publicity for his firm.
So from the very first challenge, through the giant single-sticker period, into the 12 Metre era and doubtless beyond, there's been people who backed the Cup although they weren't sailors and probably didn't know much about its history. Since I know that using the Cup for willy-waving is about as old as the Cup is, it's not correct to say that I'm conflating the history of the Cup with the modern day because "the motivations of the people putting up the money are completely different now". That's not true - there have always been some people motivated to put up money for the Cup for reasons other than passion for sailing, and some people who have put up the cash because they love the sport.
I can actually see some of the attraction of the Cup for those who have the money to waste - regattas are often held in nice places, you get to sit around in a superyacht watching people burn your money rather than in an enclosed box, the event venue looks much nicer than an inner-city football stadium or a racecourse, you may prefer to be associated with marketing Rolex and Louis Vuitton than with marketing mass-market product for "hoi polloi", etc.
