Advertising a yacht at low cost - anyone have an advice ?

Zed Nivel

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Me and a friend both want to sell our yachts and want to reach a vast market hopefully not paying a lot.
I know it is a bit of silly question because normally you only get what you pay for - but anyhow opportunity may knock once in a blue moon.:D
 

Tranona

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Low cost does not necessarily mean good value. You need to some research on which publications/sites feature boats of the type and price range you have on offer. If it is a substantial boat of highish value you may find a broker a more effective way of attracting potential buyers. If it is low value then cheap forms of advertising such as Boats and Outboards may well be suitable.
 

yodave

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No comment on where, but my view is that you should consider putting more value on the sales channel.

Let's say you have a fantastic boat to sell and you want to achieve as close to market value as possible:

Option 1: you place it in the local corner shop window.
Option 2: you opt for national coverage directly or indirectly.

No prizes for guessing which option nets you a better sale price. There is value in the sales channel, and it can be a false economy to go for a cheaper, less visible sales solution. More people looking at your ad equals more interest ...and more competition.

You really have to do some homework to identify where the best place is to sell your type of boat. Keep an open mind, as that could feasibly be a broker.

Good luck!
 

SAWDOC

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Me and a friend both want to sell our yachts and want to reach a vast market hopefully not paying a lot.
I know it is a bit of silly question because normally you only get what you pay for - but anyhow opportunity may knock once in a blue moon.:D

Having advertised our boat on Apollo duck - I would recommend the paid rather than the free option - we got several offers but no sale. Then a local sailor who had enjoyed sailing on our boat on a number of occasions sold his own boat and came looking to buy ours. Moral of the story ? have your boat in good nick and looking well and don't forget about the local buyer who does not have to factor in transport of haulage costs.
 

photodog

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A decent website with good SEO would not be difficult to get for something as specialised as a particular yacht...

Fer instance...

You have, say a Bene 311 for sale....

So you build a site SEO'd for "Bene 311 for sale"

etc...


And as there are not many sites with those key search terms... you should probably do pretty well...

Lots of piccies... lots of info...

and it will cost bugger all..
 

V1701

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I made a website of my own, see here, with moonfruit, free and not a lot of work really. The key is to then link to your site from some of the boat selling sites. I used Apollo Duck and Boats & Outboards, spent £35 on these ads. If your boat is in good condition, clean and well presented and the price fair, she will sell. Mine sold to the second person to look and in under two weeks. Good luck...:)
 

mikejbuk

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Another Vote For Apollo Duck

Sold my Etap 30i a couple of years ago on Apollo Duck. If one is seaking a specific type of boat their site appears to rank highly within the popular search engines.
 
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