A great promo video from Princess

[henryf]

I don't recall seeing anything else out there up to this standard. Very different to the usual collage of a model wandering round accompanied by her slightly older partner.

It tells a story whilst at the same time showing us round a 35M yacht. I've never fully understood how these things were used in anger, now I know. Very clever cinematography, as a geek I'm watching it thinking how did they film this or that bit.

Ok, so there are times when the cheeseometer starts to flutter a little but it's an advert, tell me when the marketing dept show you perfect reality. Me sitting on the toilet with a copy of Exchange & Mart won't sell anything

What I found interesting was the fact you could only make the video because the boat is designed so well. It flows so well and all the spaces have been thought out. You couldn't for instance have made it on the Sunseeker 95 because the galley is a dead end, you can only leave or enter via the dining room unless you walk outside and then you upset the guests in the cockpit area.

Final thoughts have to be with the stewardess, what you wouldn't give to have her looking after you. I just fancy a ..... there you go sir, I think you were just about to ask for an Earl Gray tea, no sugar tiny splash of semi skim milk

Superb effort from a company who only a few years ago wouldn't say boo to a goose in the marketing dept.



I'm off to sharpen my video making skills......

Henry

 

[petem]

I think that's the video that Boats were promoting as a 'normal family' on board their boat. A little far fetched to call them normal perhaps but a top quality videos and beautiful boat none the less.

 

[Cheery]

Yes, a very well presented film, sort of 'a day in the life'... I did expect the young boy to yank the glass of orange from grandma's hand and the glass fall into the sea.

Right, I'm off to expunge the Exchange and Mart scene from my mind!

 

[Portofino]

That's excellent .
The multigenerational thing ,you see that a lot ,
It shows how theses boats are used and from a Priny POV how good our layout is .
The only improvement ,I noticed the tender was a missing from the garage , normally a crew member gets lumbered entertaining the kids dragging a ringo / skiing etc ,and dad prats about with either the sea bob of jet ski. Once his lungs are full of water ,crew normally put those away .
Would have been nice to see grandma and grand dad + family getting in and out of the tender , going for lunch .
But yes makes a change from a gaggle of modals + running shots on flat seas a million miles away from how you actually use it .

 

[Portofino]

Here the oppersite approach to marketing --- in its day
https://m.youtube.com/watch?v=zvDXlDxMnb4

 

[henryf]

Yes, a very well presented film, sort of 'a day in the life'... I did expect the young boy to yank the glass of orange from grandma's hand and the glass fall into the sea.

Right, I'm off to expunge the Exchange and Mart scene from my mind!

I thought exactly the same

Never work with children or animals !

Henry

 

[Hurricane]

Yep, Henry
There are loads of different filming techniques - all to great effect.

As an aside, I was trying to work out where they were anchored.
I think it is just off Magrat - off Santa Ponsa - daytime shots anyway - not sure about the sunset and night shots though.
99% sure it was Mallorca though.
Maybe the local Mallorca based people on here can confirm.

 

[scubaman]

That's indeed leagues above the typical marketing films. Makes it a lot easier to relate to the people and living on board... And really makes you want to own one...

A few armchair critic's humble observations: the quality was fantastic, both the camera work and the post production. Looked very cinematic and was cleverly executed. I also liked the audio effect on the music, and my only bit of criticism is that I thought that at times the sound didn't really match the environment the camera was in.

Hope to see more of these.

I bet their Audience retention %'s are impressive.

 

[MapisM]

I don't recall seeing anything else out there up to this standard. Very different to the usual collage of a model wandering round accompanied by her slightly older partner.

Agreed, I also don't remember to have seen any nicer boat promotional videos.
Imho, the soundtrack could have been better, and you would expect a proper waiter to serve the drink to ladies first, but I'm being picky.
Well done from Princess.

 

[MapisM]

at times the sound didn't really match the environment the camera was in.

+1. In fact, I got a phone call while I was writing my previous comment, and I posted it before reading yours.

 

[sorabain]

Alas I was quickly bored watching this; ended up skipping from about 1m30s in. I'm not sure if the boat even moved at all, so why would someone who finds this movie appealing want to buy the boat, as opposed to a beach-front property? It all felt quite static and listless, which isn't what I associate with boat ownership.

 

[Nigelpickin]

Alas I was quickly bored watching this; ended up skipping from about 1m30s in. I'm not sure if the boat even moved at all, so why would someone who finds this movie appealing want to buy the boat, as opposed to a beach-front property? It all felt quite static and listless, which isn't what I associate with boat ownership.

!?

Each to their own but the quality of the production and edit are unquestionable in terms of the step up.

But there’s loads of opportunity to move into social video content that are currently being missed - Just look at what Outreemer did with SV La Vag to see what could be done.

 

[longjohnsilver]

Alas I was quickly bored watching this; ended up skipping from about 1m30s in. I'm not sure if the boat even moved at all, so why would someone who finds this movie appealing want to buy the boat, as opposed to a beach-front property? It all felt quite static and listless, which isn't what I associate with boat ownership.

They're selling a lifestyle, and imho they did it very well. If you spend a lot of time on a boat like that, probably 98% or more of the time will be moored up. So the film was quite representative of what you'd expect in real life. I wasn't expecting to be very interested but enjoyed it all the way through, although I thought the epaulettes on the waitress near the end were a bit twee.

Had me looking down the sofa for a few missing millions!

 

[A1Sailor]

I don't recall seeing anything else out there up to this standard. Very different to the usual collage of a model wandering round accompanied by her slightly older partner.

It tells a story whilst at the same time showing us round a 35M yacht. I've never fully understood how these things were used in anger, now I know. Very clever cinematography, as a geek I'm watching it thinking how did they film this or that bit.

Ok, so there are times when the cheeseometer starts to flutter a little but it's an advert, tell me when the marketing dept show you perfect reality. Me sitting on the toilet with a copy of Exchange & Mart won't sell anything

What I found interesting was the fact you could only make the video because the boat is designed so well. It flows so well and all the spaces have been thought out. You couldn't for instance have made it on the Sunseeker 95 because the galley is a dead end, you can only leave or enter via the dining room unless you walk outside and then you upset the guests in the cockpit area.

Final thoughts have to be with the stewardess, what you wouldn't give to have her looking after you. I just fancy a ..... there you go sir, I think you were just about to ask for an Earl Gray tea, no sugar tiny splash of semi skim milk

Superb effort from a company who only a few years ago wouldn't say boo to a goose in the marketing dept.



I'm off to sharpen my video making skills......

Henry

What an excellent marketing post. I'm sure the company are very proud of you.
I've bumped for you.:encouragement:

 

[mjf]

I agree rather different but a super idea. Not motoring at full tilt is a new approach.

I think it showed the boat off to good effect.

 

[Bouba]

It did show off the boat well, but how many crew did she have?
They concentrated on the side balcony and I thought the grandfather was going to lower the little girl into the water with the hydraulic swim platform, so I was a bit surprised she jumped.
The story book cartoon might have taken things too far. I think, unlike other boat promos, that it reassures the wife that she won't be ditched for a dollybird if she lets her husband buy a boat, always a good message

 

[henryf]

Alas I was quickly bored watching this; ended up skipping from about 1m30s in. I'm not sure if the boat even moved at all, so why would someone who finds this movie appealing want to buy the boat, as opposed to a beach-front property? It all felt quite static and listless, which isn't what I associate with boat ownership.

Sadly I am a couple million short of buying one but I so disagree with you. I already know what these things look like planing across the water. There are hundreds of helicopter shot videos of boats like these including some set in spectacular scenery such as Phang Nga Bay Thailand.

What I've not known until now is what the ownership lifestyle actually looks like. I don't have crew on my boat but I now see how they might integrate. Similarly it offered a cohesive oversight to many of the internal spaces on board. One of my real bugbears looking at boats for sale are little detail shots which you have to mentally piece togethe. Even the 360 degree cameras you move around have their limitations as you switch camera views.

Like scubaman I too felt an immediate urge to go out and buy one. Clearly that isn't going to happen in my case but those that can might. Either way as an insight into what boating at this level looks like I'd say it as a damn fine effort and sets the bar moving forwards.

Henry

 

[Deleted User YDKXO]

Do you have to have a beard to be allowed on a M class if youre a bloke?

Yes a good attempt at presenting a reality lifestyle and the boat looks fab but its nothing like reality on my boat. Where is the rude incommunicative teenager who doesnt want to be there? Why arent the husbands and wives arguing? Why arent the grandkids doodling on the cabin walls with felt tips. Why isnt the owner in a sulk over the red wine stain on his teak deck? Where is the seasick guest vomiting over the side? Why has nobody got a hangover and why isnt it raining? Thats the reality of the boating lifestyle

 

[pan]

Yep, Henry
There are loads of different filming techniques - all to great effect.

As an aside, I was trying to work out where they were anchored.
I think it is just off Magrat - off Santa Ponsa - daytime shots anyway - not sure about the sunset and night shots though.
99% sure it was Mallorca though.
Maybe the local Mallorca based people on here can confirm.

Yep ... well spotted Hurricane, although wouldn't imagine in real life it's a spot you would pick to anchor in... but probably a good area to avoid other boats interfering with the filming.

 

[Pinnacle]

............but its nothing like reality on my boat. Where is the rude incommunicative teenager who doesnt want to be there? Why arent the husbands and wives arguing? Why arent the grandkids doodling on the cabin walls with felt tips. Why isnt the owner in a sulk over the red wine stain on his teak deck? Where is the seasick guest vomiting over the side? Why has nobody got a hangover and why isnt it raining? Thats the reality of the boating lifestyle

Love it, Mike!